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How do they match:
Search Marketing Strategists
1
O*NET-SOC Description
Employ search marketing tactics to increase
visibility
and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.
4
Tasks
Collaborate with Web, multimedia, or art design staffs to create multimedia Web sites or other internet content that conforms to brand and company
visual
format.
Conduct online marketing initiatives, such as paid
ad
placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites.
Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal
visibility.
Execute or manage banner, video, or other non-text link
ad
campaigns.
1
Detailed Work Activity
Prepare graphics or other
visual
representations of information.
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All Occupations
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Related Activities
Soft Skills
Technology Skills
O*NET Data
Abilities
Interests
Knowledge
Skills (Basic)
Skills (Cross-Functional)
Work Activities
Work Context
Work Styles
Work Values
Crosswalks
Military
Education
Occupation Handbook
SOC
DOT
RAPIDS
ESCO
Sites
My Next Move
Mi Próximo Paso
My Next Move for Veterans
Resource Center
O*NET Web Services
Code Connector
Partner sites
Data Collection Program
U.S. Department of Labor
Related Sites
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How do they match: 13-1161.01 - Search Marketing Strategists
by
U.S. Department of Labor, Employment and Training Administration
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Site updated October 8, 2024
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