How do they match: Search Marketing Strategists

Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

Collaborate with other marketing staff to integrate and complement marketing strategies across multiple sales channels.
Conduct market research analysis to identify search query trends, real-time search and news media activity, popular social media topics, electronic commerce trends, market opportunities, or competitor performance.
Conduct financial modeling for online marketing programs or Web site revenue forecasting.
Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites.
Define product requirements, based on market research analysis, in collaboration with user interface design and engineering staff.
Evaluate new emerging media or technologies and make recommendations for their application within Internet marketing or search marketing campaigns.
Execute or manage social media campaigns to inform search marketing tactics.
Identify, evaluate, or procure hardware or software for implementing online marketing campaigns.
Manage tracking and reporting of search-related activities and provide analyses to marketing executives.
Participate in the development or implementation of online marketing strategy.
Propose online or multiple-sales-channel campaigns to marketing executives.

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Site updated October 8, 2024

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