How do they match: Search Marketing Strategists

  • Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

  • Assist in setting up or optimizing analytics tools for tracking visitors' behaviors.
  • Assist in the development of online transaction or security policies.
  • Assist in the evaluation or negotiation of contracts with vendors or online partners.
  • Combine secondary data sources with keyword research to more accurately profile and satisfy user intent.
  • Conduct market research analysis to identify search query trends, real-time search and news media activity, popular social media topics, electronic commerce trends, market opportunities, or competitor performance.
  • Define product requirements, based on market research analysis, in collaboration with user interface design and engineering staff.