How do they match: Online Merchants

  • Collaborate with search engine shopping specialists to place marketing content in desired online locations.
  • Integrate online retailing strategy with physical or catalogue retailing operations.
  • Measure and analyze Web site usage data to maximize search engine returns or refine customer interfaces.
  • Prepare or organize online storefront marketing material, including product descriptions or subject lines, optimizing content to search engine criteria.
  • Purchase new or used items from online or physical sources for resale via retail or auction Web site.

  • Allocate physical resources within organizations.