How do they match: Public Relations Specialists

  • Media Planner
  • Media Buyer
  • Media Relations Specialist
  • Media Specialist

  • Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

  • Plan or conduct market or public opinion research to test products or determine potential for product success, communicating results to client or management.
  • Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.
  • Consult with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals.
  • Develop plans or materials to communicate organizational activities that are beneficial to the environment, public safety, or other important social issues.
  • Post and update content on the company's Web site and social media outlets.
  • Respond to requests for information from the media or designate an appropriate spokesperson or information source.
  • Write press releases or other media communications to promote clients.

  • Develop promotional strategies or plans.