How do they match: Public Relations Specialists

  • Media Buyer
  • Media Planner
  • Media Relations Specialist
  • Media Specialist
  • Campaign Manager
  • Communications Manager
  • Community Relations Manager
  • Demand Generation Manager
  • Marketing And Public Relations Manager
  • PR Manager
  • Public Relations Manager
  • Publications Manager
  • Relationship Manager

  • Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

  • Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.
  • Consult with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals.
  • Coordinate public responses to environmental management incidents or conflicts.
  • Plan or conduct market or public opinion research to test products or determine potential for product success, communicating results to client or management.
  • Post and update content on the company's Web site and social media outlets.
  • Respond to requests for information from the media or designate an appropriate spokesperson or information source.
  • Write press releases or other media communications to promote clients.