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Related Occupations for Task
15-1199.03 - Web Administrators Bright Outlook

Related occupations for task:

Perform user testing or usage analyses to determine Web sites' effectiveness or usability.

15-1199.10 Search Marketing Strategists   Bright Outlook Bright Outlook  
  • Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
  • Manage tracking and reporting of search-related activities and provide analyses to marketing executives.
  • Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.
  • Combine secondary data sources with keyword research to more accurately profile and satisfy user intent.