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15-1199.10 - Search Marketing Strategists

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Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.

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Search Marketing Strategists   Bright Outlook   4 closely related tasks Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click. Manage tracking and reporting of search-related activities and provide analyses to marketing executives. Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content. Combine secondary data sources with keyword research to more accurately profile and satisfy user intent.

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Web Administrators 2 closely related tasks Perform user testing or usage analyses to determine Web sites' effectiveness or usability. Track, compile, and analyze Web site usage data.