Details Report for:
15-1199.10 - Search Marketing Strategists
Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.
This title represents an occupation for which data collection is currently underway.
Tasks | Work Values | Wages & Employment | Job Openings
Tasks Save Table (XLS/CSV)
- Collaborate with web, multimedia, or art design staffs to create multimedia web sites that conform to brand and company visual format.
- Collect and analyze sales data, using web traffic metrics such as page visits, transaction size, link popularity, click-through rates, and cost-per clicks.
- Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites.
- Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.
- Collaborate with other marketing staff to integrate and complement marketing strategies across multiple sales channels.
- Communicate and collaborate with merchants, webmasters, bloggers, or online editors to place sales-oriented hyperlinks in high-traffic locations.
- Conduct financial modeling for online marketing programs or Web site revenue forecasting.
- Conduct market research analysis to identify electronic commerce trends, market opportunities, or competitor performance.
- Coordinate sales or other promotional strategies with merchandising, operations, or inventory control staff to ensure product catalogs are current and accurate.
- Develop transactional Web applications, using Web programming software and knowledge of programming languages, such as hypertext markup language (HTML) and extensible markup language (XML).
- Identify and develop commercial or technical specifications to promote transactional web site functionality, including usability, pricing, checkout, or data security.
- Participate in the development of online marketing strategy.
- Prepare electronic commerce designs or prototypes, such as storyboards, mock-ups, or other content, using graphics design software.
- Propose online or multiple-sales-channel campaigns to marketing executives.
- Assist in the development of online transactional or security policies.
- Assist in the evaluation or negotiation of contracts with vendors or online partners.
- Define product requirements based on market research analysis in collaboration with design and engineering staff.
- Identify methods for interfacing Web application technologies with enterprise resource planning or other system software.
- Identify, evaluate, or procure hardware or software for implementing online marketing campaigns.
- Implement online customer service processes to ensure positive and consistent user experiences.
- Resolve product availability problems in collaboration with customer service staff.
- Keep abreast of government regulations and emerging Web technology to ensure regulatory compliance by reviewing current literature, talking with colleagues, participating in educational programs, attending meetings or workshops, or participating in professional organizations or conferences.
Work Values Save Table (XLS/CSV)
 Extent |
Work Value |
|
|---|---|---|
72   |
Achievement — Occupations that satisfy this work value are results oriented and allow employees to use their strongest abilities, giving them a feeling of accomplishment. Corresponding needs are Ability Utilization and Achievement. | |
| 61 |
Working Conditions — Occupations that satisfy this work value offer job security and good working conditions. Corresponding needs are Activity, Compensation, Independence, Security, Variety and Working Conditions. | |
| 56 |
Independence — Occupations that satisfy this work value allow employees to work on their own and make decisions. Corresponding needs are Creativity, Responsibility and Autonomy. | |
| 56 |
Support — Occupations that satisfy this work value offer supportive management that stands behind employees. Corresponding needs are Company Policies, Supervision: Human Relations and Supervision: Technical. | |
| 50 |
Recognition — Occupations that satisfy this work value offer advancement, potential for leadership, and are often considered prestigious. Corresponding needs are Advancement, Authority, Recognition and Social Status. | |
| 39 |
Relationships — Occupations that satisfy this work value allow employees to provide service to others and work with co-workers in a friendly non-competitive environment. Corresponding needs are Co-workers, Moral Values and Social Service. | |
Wages & Employment Trends
National
Median wages data collected from Computer Occupations, All Other.
Employment data collected from Computer Occupations, All Other.
Industry data collected from Computer Occupations, All Other.
| Median wages (2012) | $39.01 hourly, $81,140 annual |
| Employment (2010) | 210,000 employees |
| Projected growth (2010-2020) | 
Slower than average (3% to 9%)
|
| Projected job openings (2010-2020) | 51,600 |
| Top industries (2010) | Government (41% employed in this sector)
|
State & National
Source: Bureau of Labor Statistics 2012 wage data
and 2010-2020 employment projections
.
"Projected growth" represents the estimated change in total employment over the projections period (2010-2020). "Projected job openings" represent openings due to growth and replacement.
