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Summary Report for:
41-9011.00 - Demonstrators and Product Promoters

Demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise.

Sample of reported job titles: Demonstrator, Event Specialist, Field Merchandiser, Food Demonstrator, In Store Demonstrator, Merchandiser, Product Ambassador, Product Demonstrator

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Tasks  |  Tools & Technology  |  Knowledge  |  Skills  |  Abilities  |  Work Activities  |  Detailed Work Activities  |  Work Context  |  Job Zone  |  Education  |  Credentials  |  Interests  |  Work Styles  |  Work Values  |  Related Occupations  |  Wages & Employment  |  Job Openings

Tasks

  • Demonstrate or explain products, methods, or services to persuade customers to purchase products or use services. See more occupations related to this task.
  • Provide product samples, coupons, informational brochures, or other incentives to persuade people to buy products. See more occupations related to this task.
  • Keep areas neat while working and return items to correct locations following demonstrations. See more occupations related to this task.
  • Record and report demonstration-related information, such as the number of questions asked by the audience or the number of coupons distributed. See more occupations related to this task.
  • Sell products being promoted and keep records of sales. See more occupations related to this task.
  • Set up and arrange displays or demonstration areas to attract the attention of prospective customers. See more occupations related to this task.
  • Suggest specific product purchases to meet customers' needs. See more occupations related to this task.
  • Transport, assemble, and disassemble materials used in presentations. See more occupations related to this task.
  • Identify interested and qualified customers to provide them with additional information. See more occupations related to this task.
  • Practice demonstrations to ensure that they will run smoothly. See more occupations related to this task.
  • Prepare or alter presentation contents to target specific audiences. See more occupations related to this task.
  • Learn about competitors' products or consumers' interests or concerns to answer questions or provide more complete information. See more occupations related to this task.
  • Work as part of a team of demonstrators to accommodate large crowds. See more occupations related to this task.
  • Visit trade shows, stores, community organizations, or other venues to demonstrate products or services or to answer questions from potential customers. See more occupations related to this task.
  • Train demonstrators to present a company's products or services. See more occupations related to this task.
  • Instruct customers in alteration of products. See more occupations related to this task.
  • Research or investigate products to be presented to prepare for demonstrations. See more occupations related to this task.
  • Recommend product or service improvements to employers. See more occupations related to this task.
  • Provide product information, using lectures, films, charts, or slide shows. See more occupations related to this task.
  • Contact businesses or civic establishments to arrange to exhibit and sell merchandise. See more occupations related to this task.
  • Wear costumes or sign boards and walk in public to promote merchandise, services, or events. See more occupations related to this task.
  • Stock shelves with products. See more occupations related to this task.
  • Develop lists of prospective clients from sources such as newspaper items, company records, local merchants, or customers. See more occupations related to this task.

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Tools & Technology

Tools used in this occupation:

  • Bar code reader equipment — Barcode scanners See more occupations related to this tool.
  • Cappuccino or espresso machines — Espresso makers See more occupations related to this tool.
  • Desktop computers See more occupations related to this tool.
  • Digital cameras See more occupations related to this tool.
  • Domestic coffee makers See more occupations related to this tool.
  • Domestic electric skillets See more occupations related to this tool.
  • Domestic toaster ovens See more occupations related to this tool.
  • Personal computers See more occupations related to this tool.
  • Pocket calculator — Handheld calculators See more occupations related to this tool.

Technology used in this occupation:

  • Electronic mail software — Email software See more occupations related to this technology.
  • Internet browser software — Web browser software See more occupations related to this technology.
  • Presentation software See more occupations related to this technology.
  • Spreadsheet software See more occupations related to this technology.
  • Word processing software See more occupations related to this technology.

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Knowledge

  • Sales and Marketing — Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems. See more occupations related to this knowledge.
  • Customer and Personal Service — Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction. See more occupations related to this knowledge.
  • English Language — Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar. See more occupations related to this knowledge.

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Skills

  • Active Listening — Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times. See more occupations related to this skill.
  • Speaking — Talking to others to convey information effectively. See more occupations related to this skill.
  • Persuasion — Persuading others to change their minds or behavior. See more occupations related to this skill.
  • Critical Thinking — Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems. See more occupations related to this skill.
  • Monitoring — Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action. See more occupations related to this skill.
  • Reading Comprehension — Understanding written sentences and paragraphs in work related documents. See more occupations related to this skill.
  • Coordination — Adjusting actions in relation to others' actions. See more occupations related to this skill.
  • Service Orientation — Actively looking for ways to help people. See more occupations related to this skill.
  • Social Perceptiveness — Being aware of others' reactions and understanding why they react as they do. See more occupations related to this skill.
  • Time Management — Managing one's own time and the time of others. See more occupations related to this skill.

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Abilities

  • Oral Expression — The ability to communicate information and ideas in speaking so others will understand. See more occupations related to this ability.
  • Speech Clarity — The ability to speak clearly so others can understand you. See more occupations related to this ability.
  • Oral Comprehension — The ability to listen to and understand information and ideas presented through spoken words and sentences. See more occupations related to this ability.
  • Speech Recognition — The ability to identify and understand the speech of another person. See more occupations related to this ability.
  • Near Vision — The ability to see details at close range (within a few feet of the observer). See more occupations related to this ability.
  • Far Vision — The ability to see details at a distance. See more occupations related to this ability.
  • Auditory Attention — The ability to focus on a single source of sound in the presence of other distracting sounds. See more occupations related to this ability.
  • Category Flexibility — The ability to generate or use different sets of rules for combining or grouping things in different ways. See more occupations related to this ability.
  • Deductive Reasoning — The ability to apply general rules to specific problems to produce answers that make sense. See more occupations related to this ability.
  • Inductive Reasoning — The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events). See more occupations related to this ability.
  • Information Ordering — The ability to arrange things or actions in a certain order or pattern according to a specific rule or set of rules (e.g., patterns of numbers, letters, words, pictures, mathematical operations). See more occupations related to this ability.
  • Problem Sensitivity — The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem. See more occupations related to this ability.

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Work Activities

  • Communicating with Supervisors, Peers, or Subordinates — Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person. See more occupations related to this activity.
  • Getting Information — Observing, receiving, and otherwise obtaining information from all relevant sources. See more occupations related to this activity.
  • Performing for or Working Directly with the Public — Performing for people or dealing directly with the public. This includes serving customers in restaurants and stores, and receiving clients or guests. See more occupations related to this activity.
  • Identifying Objects, Actions, and Events — Identifying information by categorizing, estimating, recognizing differences or similarities, and detecting changes in circumstances or events. See more occupations related to this activity.
  • Monitor Processes, Materials, or Surroundings — Monitoring and reviewing information from materials, events, or the environment, to detect or assess problems. See more occupations related to this activity.
  • Establishing and Maintaining Interpersonal Relationships — Developing constructive and cooperative working relationships with others, and maintaining them over time. See more occupations related to this activity.
  • Documenting/Recording Information — Entering, transcribing, recording, storing, or maintaining information in written or electronic/magnetic form. See more occupations related to this activity.
  • Communicating with Persons Outside Organization — Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail. See more occupations related to this activity.
  • Evaluating Information to Determine Compliance with Standards — Using relevant information and individual judgment to determine whether events or processes comply with laws, regulations, or standards. See more occupations related to this activity.
  • Thinking Creatively — Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions. See more occupations related to this activity.
  • Organizing, Planning, and Prioritizing Work — Developing specific goals and plans to prioritize, organize, and accomplish your work. See more occupations related to this activity.
  • Scheduling Work and Activities — Scheduling events, programs, and activities, as well as the work of others. See more occupations related to this activity.
  • Selling or Influencing Others — Convincing others to buy merchandise/goods or to otherwise change their minds or actions. See more occupations related to this activity.
  • Updating and Using Relevant Knowledge — Keeping up-to-date technically and applying new knowledge to your job. See more occupations related to this activity.

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Detailed Work Activities

  • Gather customer or product information to determine customer needs. See more occupations related to this activity.
  • Identify potential customers. See more occupations related to this activity.
  • Maintain records of sales or other business transactions. See more occupations related to this activity.
  • Develop content for sales presentations or other materials. See more occupations related to this activity.
  • Explain technical product or service information to customers. See more occupations related to this activity.
  • Answer customer questions about goods or services. See more occupations related to this activity.
  • Advise customers on the use of products or services. See more occupations related to this activity.
  • Contact current or potential customers to promote products or services. See more occupations related to this activity.
  • Deliver promotional presentations to current or prospective customers. See more occupations related to this activity.
  • Sell products or services. See more occupations related to this activity.
  • Recommend products or services to customers. See more occupations related to this activity.
  • Demonstrate products to consumers. See more occupations related to this activity.
  • Clean work areas. See more occupations related to this activity.
  • Distribute promotional literature or samples to customers. See more occupations related to this activity.
  • Model cosmetics, clothing, or accessories. See more occupations related to this activity.
  • Set up merchandise displays. See more occupations related to this activity.
  • Study product information to acquire professional knowledge. See more occupations related to this activity.
  • Train sales personnel. See more occupations related to this activity.
  • Stock products or parts. See more occupations related to this activity.

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Work Context

  • Spend Time Standing — 57% responded “Continually or almost continually.” See more occupations related to this work context.
  • Freedom to Make Decisions — 15% responded “Some freedom.” See more occupations related to this work context.
  • Telephone — 66% responded “Once a week or more but not every day.” See more occupations related to this work context.
  • Contact With Others — 33% responded “Contact with others about half the time.” See more occupations related to this work context.
  • Time Pressure — 45% responded “Every day.” See more occupations related to this work context.
  • Deal With External Customers — 55% responded “Extremely important.” See more occupations related to this work context.
  • Impact of Decisions on Co-workers or Company Results See more occupations related to this work context.
  • Work With Work Group or Team — 42% responded “Extremely important.” See more occupations related to this work context.
  • Frequency of Decision Making — 21% responded “Never.” See more occupations related to this work context.
  • Level of Competition — 39% responded “Extremely competitive.” See more occupations related to this work context.
  • Importance of Being Exact or Accurate — 28% responded “Extremely important.” See more occupations related to this work context.
  • Structured versus Unstructured Work — 38% responded “A lot of freedom.” See more occupations related to this work context.
  • Coordinate or Lead Others — 40% responded “Extremely important.” See more occupations related to this work context.
  • Face-to-Face Discussions — 30% responded “Every day.” See more occupations related to this work context.
  • Physical Proximity — 43% responded “Moderately close (at arm's length).” See more occupations related to this work context.

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Job Zone

Title Job Zone Two: Some Preparation Needed
Education These occupations usually require a high school diploma.
Related Experience Some previous work-related skill, knowledge, or experience is usually needed. For example, a teller would benefit from experience working directly with the public.
Job Training Employees in these occupations need anywhere from a few months to one year of working with experienced employees. A recognized apprenticeship program may be associated with these occupations.
Job Zone Examples These occupations often involve using your knowledge and skills to help others. Examples include sheet metal workers, forest fire fighters, customer service representatives, physical therapist aides, salespersons (retail), and tellers.
SVP Range (4.0 to < 6.0)

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Education


Percentage of Respondents
Education Level Required
Not available High school diploma or equivalent Help
Not available Less than high school diploma
Not available Some college, no degree

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Credentials

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Interests

Interest code: ECR

  • Enterprising — Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business. See more occupations related to this interest.
  • Conventional — Conventional occupations frequently involve following set procedures and routines. These occupations can include working with data and details more than with ideas. Usually there is a clear line of authority to follow. See more occupations related to this interest.
  • Realistic — Realistic occupations frequently involve work activities that include practical, hands-on problems and solutions. They often deal with plants, animals, and real-world materials like wood, tools, and machinery. Many of the occupations require working outside, and do not involve a lot of paperwork or working closely with others. See more occupations related to this interest.

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Work Styles

  • Dependability — Job requires being reliable, responsible, and dependable, and fulfilling obligations. See more occupations related to this work style.
  • Cooperation — Job requires being pleasant with others on the job and displaying a good-natured, cooperative attitude. See more occupations related to this work style.
  • Self Control — Job requires maintaining composure, keeping emotions in check, controlling anger, and avoiding aggressive behavior, even in very difficult situations. See more occupations related to this work style.
  • Attention to Detail — Job requires being careful about detail and thorough in completing work tasks. See more occupations related to this work style.
  • Integrity — Job requires being honest and ethical. See more occupations related to this work style.
  • Stress Tolerance — Job requires accepting criticism and dealing calmly and effectively with high stress situations. See more occupations related to this work style.
  • Adaptability/Flexibility — Job requires being open to change (positive or negative) and to considerable variety in the workplace. See more occupations related to this work style.
  • Independence — Job requires developing one's own ways of doing things, guiding oneself with little or no supervision, and depending on oneself to get things done. See more occupations related to this work style.
  • Concern for Others — Job requires being sensitive to others' needs and feelings and being understanding and helpful on the job. See more occupations related to this work style.
  • Persistence — Job requires persistence in the face of obstacles. See more occupations related to this work style.
  • Social Orientation — Job requires preferring to work with others rather than alone, and being personally connected with others on the job. See more occupations related to this work style.
  • Achievement/Effort — Job requires establishing and maintaining personally challenging achievement goals and exerting effort toward mastering tasks. See more occupations related to this work style.
  • Initiative — Job requires a willingness to take on responsibilities and challenges. See more occupations related to this work style.
  • Innovation — Job requires creativity and alternative thinking to develop new ideas for and answers to work-related problems. See more occupations related to this work style.

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Work Values

  • Relationships — Occupations that satisfy this work value allow employees to provide service to others and work with co-workers in a friendly non-competitive environment. Corresponding needs are Co-workers, Moral Values and Social Service. See more occupations related to this work value.
  • Independence — Occupations that satisfy this work value allow employees to work on their own and make decisions. Corresponding needs are Creativity, Responsibility and Autonomy. See more occupations related to this work value.
  • Recognition — Occupations that satisfy this work value offer advancement, potential for leadership, and are often considered prestigious. Corresponding needs are Advancement, Authority, Recognition and Social Status. See more occupations related to this work value.

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Related Occupations

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Wages & Employment Trends

Median wages (2014) $11.79 hourly, $24,520 annual
State wages Local Salary Info
 
Employment (2012) 78,000 employees
Projected growth (2012-2022) Faster than average (15% to 21%) Faster than average (15% to 21%)
Projected job openings (2012-2022) 34,600
State trends Employment Trends
 
Top industries (2012)

Source: Bureau of Labor Statistics 2014 wage data external site and 2012-2022 employment projections external site. "Projected growth" represents the estimated change in total employment over the projections period (2012-2022). "Projected job openings" represent openings due to growth and replacement.

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Job Openings on the Web

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