How do they match: Public Relations Managers

  • Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

  • Develop, implement, or maintain crisis communication plans.
  • Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.
  • Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.
  • Manage special events, such as sponsorship of races, parties introducing new products, or other activities the firm supports, to gain public attention through the media without advertising directly.
  • Write interesting and effective press releases, prepare information for media kits, and develop and maintain company internet or intranet web pages.

  • Develop contingency plans to deal with organizational emergencies.
  • Develop marketing plans or strategies.
  • Develop operating strategies, plans, or procedures.