How do they match: Public Relations Managers

  • Direct activities of external agencies, establishments, or departments that develop and implement communication strategies and information programs.
  • Evaluate advertising and promotion programs for compatibility with public relations efforts.
  • Formulate policies and procedures related to public information programs, working with public relations executives.

  • Coordinate special events or programs.
  • Develop organizational policies or programs.
  • Direct employee training programs.
  • Evaluate program effectiveness.