Any individual, employed in the gaming industry, who directs and coordinates activities concerned with the development of new and existing marketplaces that can utilize the companies' services. Plans and directs media sources and coordinates advertising and sales activities to further enhance the share of the market for the companies' services. Directs and coordinates casino marketing operations. Designs programs and events to attract table game and electronic gaming device customers. Assists in the development of the policies and procedures regarding the authorization and issuance of credit for the purpose of casino wagering. Selects, trains and supervises casino marketing representatives. Promotes outstanding customer relations.
