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Summary Report for:
11-2011.01 - Green Marketers

Create and implement methods to market green products and services.

This title represents an occupation for which data collection is currently underway.

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Tasks  |  Technology Skills  |  Tools Used  |  Detailed Work Activities  |  Credentials  |  Interests  |  Work Values  |  Wages & Employment  |  Job Openings  |  Additional Information


  • Analyze green product marketing or sales trends to forecast future conditions. Green Task Statement
  • Analyze the effectiveness of marketing tactics or channels. Green Task Statement
  • Attend or participate in conferences, community events, and promotional events related to green products or technologies. Green Task Statement
  • Conduct research on consumer opinions and buying habits, and identify target audiences for green products, services, or technologies. Green Task Statement
  • Develop branding or sales initiatives for green products, such as solar energy systems, green cleaning products, or products using renewable or recycled materials. Green Task Statement
  • Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of green products and technologies. Green Task Statement
  • Develop comprehensive marketing strategies, using knowledge of green products and technologies, markets, and regulations. Green Task Statement
  • Identify marketing channels for green products or services. Green Task Statement
  • Revise existing marketing plans or campaigns for green products, technologies, or services. Green Task Statement
  • Write marketing content for green product web sites, brochures, or other communication media. Green Task Statement
  • Analyze regional energy markets, including energy pricing, market structures, energy generation competition, and energy transmission constraints. Green Task Statement
  • Coordinate with other marketing team members and workers such as graphic artists to develop and implement marketing programs. Green Task Statement
  • Devise or evaluate methods and procedures for collecting data, such as surveys, opinion polls, and questionnaires. Green Task Statement
  • Generate or identify sales leads for green products and technologies. Green Task Statement
  • Maintain portfolios of marketing campaigns, strategies, and other marketing products or ideas. Green Task Statement
  • Monitor green-related industry statistics or literature to identify trends. Green Task Statement

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Technology Skills

  • Analytical or scientific software — Google Analytics Hot technology ; WebTrends Analytics
  • Calendar and scheduling software — Scheduling software
  • Customer relationship management CRM software — Oracle Eloqua; Salesforce software Hot technology
  • Data base management system software — Microsoft SQL Server Hot technology
  • Data base user interface and query software — Microsoft Access Hot technology ; Structure query language SQL
  • Desktop publishing software — Adobe Systems Adobe InDesign Hot technology ; Microsoft Publisher
  • Development environment software — Adobe Systems Adobe Creative Suite; Software development tools
  • Document management software — Adobe Systems Adobe Acrobat Hot technology ; Adobe Systems Adobe Reader
  • Electronic mail software — Email software; MailChimp; Microsoft Outlook Hot technology
  • Enterprise application integration software — Extensible markup language XML Hot technology ; Hootsuite
  • Enterprise resource planning ERP software Hot technology — SAP Hot technology
  • Graphics or photo imaging software — Adobe Systems Adobe Illustrator Hot technology ; Adobe Systems Adobe Photoshop Hot technology
  • Information retrieval or search software — Pinterest
  • Instant messaging software — Twitter
  • Internet browser software — Web browser software
  • Inventory management software — Inventory tracking software
  • Object or component oriented development software — Computer aided software engineering CASE tools
  • Office suite software — Microsoft Office Hot technology
  • Presentation software — Microsoft PowerPoint Hot technology
  • Project management software — Microsoft Project Hot technology ; Microsoft SharePoint Hot technology
  • Sales and marketing software — Google AdWords Hot technology ; HubSpot software; Marketo Marketing Automation Hot technology ; Webtrends software
  • Spreadsheet software — Microsoft Excel Hot technology
  • Video creation and editing software — Vimeo; YouTube Hot technology
  • Web page creation and editing software — Adobe Systems Adobe Dreamweaver Hot technology ; Adobe Systems Adobe Experience Manager (AEM); Facebook Hot technology ; Social media software (see all 6 examples)
  • Web platform development software — Drupal Hot technology ; Hypertext markup language HTML Hot technology ; JavaScript Hot technology
  • Word processing software — Microsoft Word Hot technology

Hot technology Hot Technology — a technology requirement frequently included in employer job postings.

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Tools Used

  • Desktop computers
  • Laser fax machine — Laser facsimile machines
  • Notebook computers — Laptop computers
  • Personal computers
  • Photocopiers — Photocopying equipment
  • Portable data input terminals — Handheld computers
  • Scanners — Computer data input scanners
  • Special purpose telephones — Multi-line telephone systems

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Detailed Work Activities

  • Develop marketing plans or strategies for environmental initiatives.
  • Analyze market research data.
  • Maintain knowledge of current developments in area of expertise.
  • Present sustainable products or services information to the public.
  • Analyze forecasting data to improve business decisions.
  • Confer with organizational members to accomplish work activities.
  • Develop procedures to evaluate organizational activities.
  • Evaluate energy production data.
  • Evaluate program effectiveness.
  • Identify opportunities for green initiatives.
  • Maintain operational records for green energy processes or other environmentally-sustainable activities.

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Interest code: EAI   Want to discover your interests? Take the O*NET Interest Profiler at My Next Move.

  • Enterprising — Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.
  • Artistic — Artistic occupations frequently involve working with forms, designs and patterns. They often require self-expression and the work can be done without following a clear set of rules.
  • Investigative — Investigative occupations frequently involve working with ideas, and require an extensive amount of thinking. These occupations can involve searching for facts and figuring out problems mentally.

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Work Values

  • Independence — Occupations that satisfy this work value allow employees to work on their own and make decisions. Corresponding needs are Creativity, Responsibility and Autonomy.
  • Achievement — Occupations that satisfy this work value are results oriented and allow employees to use their strongest abilities, giving them a feeling of accomplishment. Corresponding needs are Ability Utilization and Achievement.
  • Recognition — Occupations that satisfy this work value offer advancement, potential for leadership, and are often considered prestigious. Corresponding needs are Advancement, Authority, Recognition and Social Status.

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Wages & Employment Trends

Median wages data collected from Advertising and Promotions Managers.
Employment data collected from Advertising and Promotions Managers.
Industry data collected from Advertising and Promotions Managers.

Median wages (2018) $56.31 hourly, $117,130 annual
State wages Local Salary Info
Employment (2016) 31,000 employees
Projected growth (2016-2026) Average (5% to 9%) Average (5% to 9%)
Projected job openings (2016-2026) 3,400
State trends Employment Trends
Top industries (2016)

Source: Bureau of Labor Statistics 2018 wage data external site and 2016-2026 employment projections external site. "Projected growth" represents the estimated change in total employment over the projections period (2016-2026). "Projected job openings" represent openings due to growth and replacement.

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Job Openings on the Web

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Sources of Additional Information

Disclaimer: Sources are listed to provide additional information on related jobs, specialties, and/or industries. Links to non-DOL Internet sites are provided for your convenience and do not constitute an endorsement.

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