Skip navigation
Occupation Quick Search:
Help
OnLine Help
About O*NET
OnLine Desk Aid
Job Seeker Help
Job Accommodations
Related Sites
Home
Find Occupations
Bright Outlook
Career Cluster
Industry
Job Family
Job Zone
STEM
Advanced Search
Browse by O*NET Data:
— Abilities
— Interests
— Knowledge
— Skills
— Work Activities
— Work Context
— Work Styles
— Work Values
Related DWA Search
Related Task Search
Skills Search
Technology Skills & Tools
Crosswalks
Military
Education
Occupation Handbook
SOC
DOT
RAPIDS
O*NET Sites
My Next Move
Mi Próximo Paso
My Next Move for Veterans
Resource Center
O*NET Web Services
Code Connector
O*NET Academy
Data Collection Program
U.S. Department of Labor
Related Sites
Share
Facebook
Twitter
LinkedIn
Reddit
Email
Related Task Search
11-2021.00 — Marketing Managers
Check the tasks you want to explore. Then click "Continue" to find occupations that match.
Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
Develop pricing strategies, balancing firm objectives and customer satisfaction.
Compile lists describing product or service offerings.
Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
Consult with product development personnel on product specifications, such as design, color, or packaging.
Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.
Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.
Initiate market research studies, or analyze their findings.
Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.
Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.
Consult with buying personnel to gain advice regarding environmentally sound or sustainable products.
Conduct economic or commercial surveys to identify potential markets for products or services.
Recommend modifications to products, packaging, production processes, or other characteristics to improve the environmental soundness or sustainability of products.
Advise business or other groups on local, national, or international factors affecting the buying or selling of products or services.
Select products or accessories to be displayed at trade or special production shows.
Develop business cases for environmental marketing strategies.
Integrate environmental information into product or company marketing strategies, policies, or activities.
Help
OnLine Help
About O*NET
OnLine Desk Aid
Job Seeker Help
Job Accommodations
Related Sites
Home
Find Occupations
Bright Outlook
Career Cluster
Industry
Job Family
Job Zone
STEM
Advanced Search
Browse by O*NET Data:
— Abilities
— Interests
— Knowledge
— Skills
— Work Activities
— Work Context
— Work Styles
— Work Values
Related DWA Search
Related Task Search
Skills Search
Technology Skills & Tools
Crosswalks
Military
Education
Occupation Handbook
SOC
DOT
RAPIDS
O*NET Sites
My Next Move
Mi Próximo Paso
My Next Move for Veterans
Resource Center
O*NET Web Services
Code Connector
O*NET Academy
Data Collection Program
U.S. Department of Labor
Related Sites
Was this page helpful?
Job Seeker Help
•
Contact Us
(onet@onetcenter.org)
Share:
Link to Us
•
Cite this Page
License
Related Task Search
by
U.S. Department of Labor, Employment and Training Administration
is licensed under a
Creative Commons Attribution 4.0 International License
.
Follow us:
About this Site
•
Privacy
•
Disclaimer
Site updated April 13, 2021