- Develop procedures to track, project, or report network availability, reliability, capacity, or utilization.
Occupations with related tasks Save Table: XLSX CSV
- Manage tracking and reporting of search-related activities and provide analyses to marketing executives.
- Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
- Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.
- Combine secondary data sources with keyword research to more accurately profile and satisfy user intent.
- Conduct market research analysis to identify search query trends, real-time search and news media activity, popular social media topics, electronic commerce trends, market opportunities, or competitor performance.
- Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.
- Participate in the development or implementation of online marketing strategy.
- Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility.
- Assist in setting up or optimizing analytics tools for tracking visitors' behaviors.
- Identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns.
- Create content strategies for digital media.
- Collaborate with other marketing staff to integrate and complement marketing strategies across multiple sales channels.
- Optimize shopping cart experience or Web site conversion rates against Key Performance Indicators (KPIs).
- Improve search-related activities through ongoing analysis, experimentation, or optimization tests, using A/B or multivariate methods.
- Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites.
- Propose online or multiple-sales-channel campaigns to marketing executives.
- Evaluate new emerging media or technologies and make recommendations for their application within Internet marketing or search marketing campaigns.
- Communicate and collaborate with merchants, Webmasters, bloggers, or online editors to strategically place hyperlinks.
- Identify, evaluate, or procure hardware or software for implementing online marketing campaigns.
- Collaborate with Web, multimedia, or art design staffs to create multimedia Web sites or other internet content that conforms to brand and company visual format.
- Keep abreast of government regulations and emerging Web technology to ensure regulatory compliance by reviewing current literature, talking with colleagues, participating in educational programs, attending meetings or workshops, or participating in professional organizations or conferences.
- Purchase or negotiate placement of listings in local search engines, directories, or digital mapping technologies.
- Coordinate sales or other promotional strategies with merchandising, operations, or inventory control staff to ensure product catalogs are current, accurate, and organized for best findability against user intent.
- Execute or manage social media campaigns to inform search marketing tactics.
- Conduct financial modeling for online marketing programs or Web site revenue forecasting.
- Implement online customer service processes to ensure positive and consistent user experiences.
- Develop transactional Web applications, using Web programming software and knowledge of programming languages, such as hypertext markup language (HTML) and extensible markup language (XML).
- Identify and develop commercial or technical specifications, such as usability, pricing, checkout, or data security, to promote transactional internet-enabled commerce functionality.
- Define product requirements, based on market research analysis, in collaboration with user interface design and engineering staff.
- Execute or manage banner, video, or other non-text link ad campaigns.
- Assist in the evaluation or negotiation of contracts with vendors or online partners.
- Prepare electronic commerce designs or prototypes, such as storyboards, mock-ups, or other content, using graphics design software.
- Assist in the development of online transaction or security policies.
- Execute and manage communications with digital journalists or bloggers.
- Resolve product availability problems in collaboration with customer service staff.
- Identify methods for interfacing Web application technologies with enterprise resource planning or other system software.
- Manage tracking and reporting of search-related activities and provide analyses to marketing executives.
- Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
- Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.
- Combine secondary data sources with keyword research to more accurately profile and satisfy user intent.
- Conduct market research analysis to identify search query trends, real-time search and news media activity, popular social media topics, electronic commerce trends, market opportunities, or competitor performance.
- Perform user testing or usage analyses to determine Web sites' effectiveness or usability.
- Track, compile, and analyze Web site usage data.
- Monitor systems for intrusions or denial of service attacks, and report security breaches to appropriate personnel.
- Identify or document backup or recovery plans.
- Back up or modify applications and related data to provide for disaster recovery.
- Correct testing-identified problems, or recommend actions for their resolution.
- Identify, standardize, and communicate levels of access and security.
- Determine sources of Web page or server problems, and take action to correct such problems.
- Implement updates, upgrades, and patches in a timely manner to limit loss of service.
- Implement Web site security measures, such as firewalls or message encryption.
- Collaborate with development teams to discuss, analyze, or resolve usability issues.
- Test issues such as system integration, performance, and system security on a regular schedule or after any major program modifications.
- Document application and Web site changes or change procedures.
- Test backup or recovery plans regularly and resolve any problems.
- Recommend Web site improvements, and develop budgets to support recommendations.
- Review or update Web page content or links in a timely manner, using appropriate tools.
- Install or configure Web server software or hardware to ensure that directory structure is well-defined, logical, and secure, and that files are named properly.
- Gather, analyze, or document user feedback to locate or resolve sources of problems.
- Set up or maintain monitoring tools on Web servers or Web sites.
- Monitor Web developments through continuing education, reading, or participation in professional conferences, workshops, or groups.
- Develop or document style guidelines for Web site content.
- Develop Web site performance metrics.
- Collaborate with Web developers to create and operate internal and external Web sites, or to manage projects, such as e-marketing campaigns.
- Identify or address interoperability requirements.
- Develop or implement procedures for ongoing Web site revision.
- Check and analyze operating system or application log files regularly to verify proper system performance.
- Provide training or technical assistance in Web site implementation or use.
- Evaluate testing routines or procedures for adequacy, sufficiency, and effectiveness.
- Inform Web site users of problems, problem resolutions, or application changes and updates.
- Document installation or configuration procedures to allow maintenance and repetition.
- Develop testing routines and procedures.
- Test new software packages for use in Web operations or other applications.
- Develop and implement marketing plans for home pages, including print advertising or advertisement rotation.
- Evaluate or recommend server hardware or software.
- Administer internet or intranet infrastructure, including Web, file, and mail servers.
- Perform user testing or usage analyses to determine Web sites' effectiveness or usability.
- Track, compile, and analyze Web site usage data.
- Monitor systems for intrusions or denial of service attacks, and report security breaches to appropriate personnel.
- Operate master consoles to monitor the performance of computer systems and networks and to coordinate computer network access and use.
- Monitor network performance to determine whether adjustments are needed and where changes will be needed in the future.
- Maintain and administer computer networks and related computing environments, including computer hardware, systems software, applications software, and all configurations.
- Perform data backups and disaster recovery operations.
- Diagnose, troubleshoot, and resolve hardware, software, or other network and system problems, and replace defective components when necessary.
- Configure, monitor, and maintain email applications or virus protection software.
- Plan, coordinate, and implement network security measures to protect data, software, and hardware.
- Analyze equipment performance records to determine the need for repair or replacement.
- Confer with network users about solutions to existing system problems.
- Recommend changes to improve systems and network configurations, and determine hardware or software requirements related to such changes.
- Design, configure, and test computer hardware, networking software and operating system software.
- Perform routine network startup and shutdown procedures, and maintain control records.
- Load computer tapes and disks, and install software and printer paper or forms.
- Train people in computer system use.
- Maintain logs related to network functions, as well as maintenance and repair records.
- Gather data pertaining to customer needs, and use the information to identify, predict, interpret, and evaluate system and network requirements.
- Coordinate with vendors and with company personnel to facilitate purchases.
- Implement and provide technical support for voice services and equipment, such as private branch exchange, voice mail system, and telecom system.
- Maintain an inventory of parts for emergency repairs.
- Research new technologies by attending seminars, reading trade articles, or taking classes, and implement or recommend the implementation of new technologies.
- Operate master consoles to monitor the performance of computer systems and networks and to coordinate computer network access and use.
- Monitor network performance to determine whether adjustments are needed and where changes will be needed in the future.
- Maintain network hardware and software, direct network security measures, and monitor networks to ensure availability to system users.
- Analyze problems to develop solutions involving computer hardware and software.
- Apply theoretical expertise and innovation to create or apply new technology, such as adapting principles for applying computers to new uses.
- Assign or schedule tasks to meet work priorities and goals.
- Meet with managers, vendors, and others to solicit cooperation and resolve problems.
- Design computers and the software that runs them.
- Conduct logical analyses of business, scientific, engineering, and other technical problems, formulating mathematical models of problems for solution by computers.
- Evaluate project plans and proposals to assess feasibility issues.
- Participate in multidisciplinary projects in areas such as virtual reality, human-computer interaction, or robotics.
- Consult with users, management, vendors, and technicians to determine computing needs and system requirements.
- Develop and interpret organizational goals, policies, and procedures.
- Develop performance standards, and evaluate work in light of established standards.
- Direct daily operations of departments, coordinating project activities with other departments.
- Participate in staffing decisions and direct training of subordinates.
- Approve, prepare, monitor, and adjust operational budgets.
- Maintain network hardware and software, direct network security measures, and monitor networks to ensure availability to system users.
- Analyze network data to determine network usage, disk space availability, or server function.
- Back up network data.
- Configure security settings or access permissions for groups or individuals.
- Analyze and report computer network security breaches or attempted breaches.
- Identify the causes of networking problems, using diagnostic testing software and equipment.
- Document network support activities.
- Configure wide area network (WAN) or local area network (LAN) routers or related equipment.
- Install network software, including security or firewall software.
- Troubleshoot network or connectivity problems for users or user groups.
- Provide telephone support related to networking or connectivity issues.
- Evaluate local area network (LAN) or wide area network (WAN) performance data to ensure sufficient availability or speed, to identify network problems, or for disaster recovery purposes.
- Perform routine maintenance or standard repairs to networking components or equipment.
- Configure and define parameters for installation or testing of local area network (LAN), wide area network (WAN), hubs, routers, switches, controllers, multiplexers, or related networking equipment.
- Install new hardware or software systems or components, ensuring integration with existing network systems.
- Test computer software or hardware, using standard diagnostic testing equipment and procedures.
- Install or repair network cables, including fiber optic cables.
- Monitor industry Web sites or publications for information about patches, releases, viruses, or potential problem identification.
- Create or update technical documentation for network installations or changes to existing installations.
- Train users in procedures related to network applications software or related systems.
- Test repaired items to ensure proper operation.
- Install and configure wireless networking equipment.
- Maintain logs of network activity.
- Document help desk requests and resolutions.
- Research hardware or software products to meet technical networking or security needs.
- Create or revise user instructions, procedures, or manuals.
- Run monthly network reports.
- Analyze network data to determine network usage, disk space availability, or server function.
- Monitor and analyze system performance, such as network traffic, security, and capacity.
- Consult with users, administrators, and engineers to identify business and technical requirements for proposed system modifications or technology purchases.
- Implement system renovation projects in collaboration with technical staff, engineering consultants, installers, and vendors.
- Keep abreast of changes in industry practices and emerging telecommunications technology by reviewing current literature, talking with colleagues, participating in educational programs, attending meetings or workshops, or participating in professional organizations or conferences.
- Review and evaluate requests from engineers, managers, and technicians for system modifications.
- Assess existing facilities' needs for new or modified telecommunications systems.
- Develop, maintain, or implement telecommunications disaster recovery plans to ensure business continuity.
- Communicate with telecommunications vendors to obtain pricing and technical specifications for available hardware, software, or services.
- Inspect sites to determine physical configuration, such as device locations and conduit pathways.
- Document procedures for hardware and software installation and use.
- Install, or coordinate installation of, new or modified hardware, software, or programming modules of telecommunications systems.
- Instruct in use of voice, video, and data communications systems.
- Implement or perform preventive maintenance, backup, or recovery procedures.
- Prepare purchase requisitions for computer hardware and software, networking and telecommunications equipment, test equipment, cabling, or tools.
- Document technical specifications and operating standards for telecommunications equipment.
- Provide user support by diagnosing network and device problems and implementing technical or procedural solutions.
- Document user support activity, such as system problems, corrective actions, resolution status, and completed equipment installations.
- Estimate costs for system or component implementation and operation.
- Order or maintain inventory of telecommunications equipment for customer premises equipment (CPE), facilities, access networks, or backbone networks.
- Work with personnel and facilities management staff to install, remove, or relocate user connectivity equipment and devices.
- Use computer-aided design (CAD) software to prepare or evaluate network diagrams, floor plans, or site configurations for existing facilities, renovations, or new systems.
- Prepare system activity and performance reports.
- Implement controls to provide security for operating systems, software, and data.
- Manage user access to systems and equipment through account management and password administration.
- Test and evaluate hardware and software to determine efficiency, reliability, or compatibility with existing systems.
- Supervise maintenance of telecommunications equipment.
- Monitor and analyze system performance, such as network traffic, security, and capacity.
