- Review advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote products.
Occupations with related tasks Save Table: XLSX CSV
- Attend fashion shows and review garment magazines and manuals to gather information about fashion trends and consumer preferences.
- Visit textile showrooms to keep up-to-date on the latest fabrics.
- Sketch rough and detailed drawings of apparel or accessories, and write specifications such as color schemes, construction, material types, and accessory requirements.
- Examine sample garments on and off models, modifying designs to achieve desired effects.
- Confer with sales and management executives or with clients to discuss design ideas.
- Select materials and production techniques to be used for products.
- Provide sample garments to agents and sales representatives, and arrange for showings of sample garments at sales meetings or fashion shows.
- Direct and coordinate workers involved in drawing and cutting patterns and constructing samples or finished garments.
- Identify target markets for designs, looking at factors such as age, gender, and socioeconomic status.
- Collaborate with other designers to coordinate special products and designs.
- Purchase new or used clothing and accessory items as needed to complete designs.
- Adapt other designers' ideas for the mass market.
- Develop a group of products or accessories, and market them through venues such as boutiques or mail-order catalogs.
- Draw patterns for articles designed, cut patterns, and cut material according to patterns, using measuring instruments and scissors.
- Sew together sections of material to form mockups or samples of garments or articles, using sewing equipment.
- Design custom clothing and accessories for individuals, retailers, or theatrical, television, or film productions.
- Research the styles and periods of clothing needed for film or theatrical productions.
- Read scripts and consult directors and other production staff to develop design concepts and plan productions.
- Test fabrics or oversee testing so that garment care labels can be created.
- Determine prices for styles.
- Attend fashion shows and review garment magazines and manuals to gather information about fashion trends and consumer preferences.
- Visit textile showrooms to keep up-to-date on the latest fabrics.
- Monitor the field of dance to remain aware of current trends and innovations.
- Study and practice dance moves required in roles.
- Harmonize body movements to rhythm of musical accompaniment.
- Train, exercise, and attend dance classes to maintain high levels of technical proficiency, physical ability, and physical fitness.
- Coordinate dancing with that of partners or dance ensembles.
- Develop self-understanding of physical capabilities and limitations, and choose dance styles accordingly.
- Perform classical, modern, or acrobatic dances in productions, expressing stories, rhythm, and sound with their bodies.
- Collaborate with choreographers to refine or modify dance steps.
- Audition for dance roles or for membership in dance companies.
- Prepare pointe shoes, by sewing or other means, for use in rehearsals and performance.
- Perform in productions, singing or acting in addition to dancing, if required.
- Teach dance students.
- Devise and choreograph dance for self or others.
- Attend costume fittings, photography sessions, and makeup calls associated with dance performances.
- Monitor the field of dance to remain aware of current trends and innovations.
- Research craft trends, venues, and customer buying patterns to inspire designs and marketing strategies.
- Create functional or decorative objects by hand, using a variety of methods and materials.
- Cut, shape, fit, join, mold, or otherwise process materials, using hand tools, power tools, or machinery.
- Apply finishes to objects being crafted.
- Develop concepts or creative ideas for craft objects.
- Select materials for use based on strength, color, texture, balance, weight, size, malleability and other characteristics.
- Advertise products and work, using media such as internet advertising and brochures.
- Plan and attend craft shows to market products.
- Create prototypes or models of objects to be crafted.
- Confer with customers to assess customer needs or obtain feedback.
- Fabricate patterns or templates to guide craft production.
- Develop product packaging, display, and pricing strategies.
- Sketch or draw objects to be crafted.
- Develop designs using specialized computer software.
- Set specifications for materials, dimensions, and finishes.
- Research craft trends, venues, and customer buying patterns to inspire designs and marketing strategies.
- Attend or view productions to maintain knowledge of available actors.
- Audition and interview performers to match their attributes to specific roles or to increase the pool of available acting talent.
- Select performers for roles or submit lists of suitable performers to producers or directors for final selection.
- Contact agents and actors to provide notification of audition and performance opportunities and to set up audition times.
- Serve as liaisons between directors, actors, and agents.
- Negotiate contract agreements with performers, with agents, or between performers and agents or production companies.
- Arrange for or design screen tests or auditions for prospective performers.
- Review performer information, such as photos, resumes, voice tapes, videos, and union membership, to decide whom to audition for parts.
- Maintain talent files that include information such as performers' specialties, past performances, and availability.
- Read scripts and confer with producers to determine the types and numbers of performers required for a given production.
- Direct shows, productions, and plays.
- Hire and supervise workers who help locate people with specified attributes and talents.
- Teach acting classes.
- Locate performers or extras for crowd and background scenes, and stand-ins or photo doubles for actors, by direct contact or through agents.
- Prepare actors for auditions by providing scripts and information about roles and casting requirements.
- Attend or view productions to maintain knowledge of available actors.
- Analyze developments in specific field to determine need for revisions in previously published materials and development of new material.
- Organize material and complete writing assignment according to set standards regarding order, clarity, conciseness, style, and terminology.
- Maintain records and files of work and revisions.
- Edit, standardize, or make changes to material prepared by other writers or establishment personnel.
- Select photographs, drawings, sketches, diagrams, and charts to illustrate material.
- Interview production and engineering personnel and read journals and other material to become familiar with product technologies and production methods.
- Develop or maintain online help documentation.
- Assist in laying out material for publication.
- Study drawings, specifications, mockups, and product samples to integrate and delineate technology, operating procedure, and production sequence and detail.
- Arrange for typing, duplication, and distribution of material.
- Review manufacturer's and trade catalogs, drawings and other data relative to operation, maintenance, and service of equipment.
- Draw sketches to illustrate specified materials or assembly sequence.
- Review published materials and recommend revisions or changes in scope, format, content, and methods of reproduction and binding.
- Confer with customer representatives, vendors, plant executives, or publisher to establish technical specifications and to determine subject material to be developed for publication.
- Observe production, developmental, and experimental activities to determine operating procedure and detail.
- Analyze developments in specific field to determine need for revisions in previously published materials and development of new material.
- Read publications, attend showings, and study competing products and design styles and motifs to obtain perspective and generate design concepts.
- Prepare sketches of ideas, detailed drawings, illustrations, artwork, or blueprints, using drafting instruments, paints and brushes, or computer-aided design equipment.
- Modify and refine designs, using working models, to conform with customer specifications, production limitations, or changes in design trends.
- Confer with engineering, marketing, production, or sales departments, or with customers, to establish and evaluate design concepts for manufactured products.
- Present designs and reports to customers or design committees for approval and discuss need for modification.
- Research production specifications, costs, production materials, and manufacturing methods and provide cost estimates and itemized production requirements.
- Direct and coordinate the fabrication of models or samples and the drafting of working drawings and specification sheets from sketches.
- Investigate product characteristics such as the product's safety and handling qualities, its market appeal, how efficiently it can be produced, and ways of distributing, using, and maintaining it.
- Participate in new product planning or market research, including studying the potential need for new products.
- Fabricate models or samples in paper, wood, glass, fabric, plastic, metal, or other materials, using hand or power tools.
- Coordinate the look and function of product lines.
- Supervise assistants' work throughout the design process.
- Design graphic material for use as ornamentation, illustration, or advertising on manufactured materials and packaging or containers.
- Advise corporations on issues involving corporate image projects or problems.
- Evaluate feasibility of design ideas, based on factors such as appearance, safety, function, serviceability, budget, production costs/methods, and market characteristics.
- Develop manufacturing procedures and monitor the manufacture of their designs in a factory to improve operations and product quality.
- Develop industrial standards and regulatory guidelines.
- Read publications, attend showings, and study competing products and design styles and motifs to obtain perspective and generate design concepts.
- Seek influences from other art forms, such as theatre, the visual arts, and architecture.
- Direct rehearsals to instruct dancers in dance steps and in techniques to achieve desired effects.
- Advise dancers on standing and moving properly, teaching correct dance techniques to help prevent injuries.
- Teach students, dancers, and other performers about rhythm and interpretive movement.
- Record dance movements and their technical aspects, using a technical understanding of the patterns and formations of choreography.
- Direct and stage dance presentations for various forms of entertainment.
- Choose the music, sound effects, or spoken narrative to accompany a dance.
- Experiment with different types of dancers, steps, dances, and placements, testing ideas informally to get feedback from dancers.
- Develop ideas for creating dances, keeping notes and sketches to record influences.
- Coordinate production music with music directors.
- Design dances for individual dancers, dance companies, musical theatre, opera, fashion shows, film, television productions, and special events, and for dancers ranging from beginners to professionals.
- Audition performers for one or more dance parts.
- Assess students' dancing abilities to determine where improvement or change is needed.
- Design sets, lighting, costumes, and other artistic elements of productions, in collaboration with cast members.
- Train, exercise, and attend dance classes to maintain high levels of technical proficiency, physical ability, and physical fitness.
- Read and study story lines and musical scores to determine how to translate ideas and moods into dance movements.
- Manage dance schools, or assist in their management.
- Restage traditional dances and works in dance companies' repertoires, developing new interpretations.
- Seek influences from other art forms, such as theatre, the visual arts, and architecture.
- Attend training sessions or corporate planning meetings to obtain new ideas for product launches.
- Plan commercial displays to entice and appeal to customers.
- Arrange properties, furniture, merchandise, backdrops, or other accessories, as shown in prepared sketches.
- Change or rotate window displays, interior display areas, or signage to reflect changes in inventory or promotion.
- Place prices or descriptive signs on backdrops, fixtures, merchandise, or floor.
- Consult with store managers, buyers, sales associates, housekeeping staff, or engineering staff to determine appropriate placement of displays or products.
- Maintain props, products, or mannequins, inspecting them for imperfections, doing touch-ups, cleaning up after customers, or applying preservative coatings as necessary.
- Develop ideas or plans for merchandise displays or window decorations.
- Assemble or set up displays, furniture, or products in store space, using colors, lights, pictures, or other accessories to display the product.
- Install booths, exhibits, displays, carpets, or drapes, as guided by floor plan of building or specifications.
- Select themes, lighting, colors, or props to be used.
- Consult with advertising or sales staff to determine type of merchandise to be featured and time and place for each display.
- Collaborate with others to obtain products or other display items.
- Construct or assemble displays or display components from fabric, glass, paper, or plastic, using hand tools or woodworking power tools, according to specifications.
- Obtain plans from display designers or display managers and discuss their implementation with clients or supervisors.
- Take photographs of displays or signage.
- Dress mannequins for displays.
- Supervise or train staff members on daily tasks, such as visual merchandising.
- Store, pack, and maintain inventory records of props, products, or display items.
- Use computers to produce signage.
- Prepare sketches, floor plans, or models of proposed displays.
- Instruct sales staff in color coordination of clothing racks or counter displays.
- Install decorations, such as flags, banners, festive lights, or bunting on or in building, street, exhibit hall, or booth.
- Cut out designs on cardboard, hardboard, or plywood, according to motif of event.
- Attend training sessions or corporate planning meetings to obtain new ideas for product launches.
- Monitor events, trends, and other circumstances, research specific subject areas, attend art exhibitions, and read art publications to develop ideas and keep current on art world activities.
- Integrate and develop visual elements, such as line, space, mass, color, and perspective, to produce desired effects, such as the illustration of ideas, emotions, or moods.
- Confer with clients, editors, writers, art directors, and other interested parties regarding the nature and content of artwork to be produced.
- Maintain portfolios of artistic work to demonstrate styles, interests, and abilities.
- Market artwork through brochures, mailings, or Web sites.
- Study different techniques to learn how to apply them to artistic endeavors.
- Photograph objects, places, or scenes for reference material.
- Model substances such as clay or wax, using fingers and small hand tools to form objects.
- Create sculptures, statues, and other three-dimensional artwork by using abrasives and tools to shape, carve, and fabricate materials such as clay, stone, wood, or metal.
- Set up exhibitions of artwork for display or sale.
- Render drawings, illustrations, and sketches of buildings, manufactured products, or models, working from sketches, blueprints, memory, models, or reference materials.
- Shade and fill in sketch outlines and backgrounds, using a variety of media such as water colors, markers, and transparent washes, labeling designated colors when necessary.
- Frame and mat artwork for display or sale.
- Submit artwork to shows or galleries.
- Submit preliminary or finished artwork or project plans to clients for approval, incorporating changes as necessary.
- Collaborate with engineers, mechanics, and other technical experts as necessary to build and install creations.
- Cut, bend, laminate, arrange, and fasten individual or mixed raw and manufactured materials and products to form works of art.
- Develop project budgets for approval, estimating time lines and material costs.
- Create and prepare sketches and model drawings of cartoon characters, providing details from memory, live models, manufactured products, or reference materials.
- Create finished art work as decoration, or to elucidate or substitute for spoken or written messages.
- Create sketches, profiles, or likenesses of posed subjects or photographs, using any combination of freehand drawing, mechanical assembly kits, and computer imaging.
- Trace drawings onto clear acetate for painting or coloring, or trace them with ink to make final copies.
- Collaborate with writers who create ideas, stories, or captions that are combined with artists' work.
- Brush or spray protective or decorative finishes on completed background panels, informational legends, exhibit accessories, or finished paintings.
- Teach artistic techniques to children or adults.
- Provide entertainment at special events by performing activities such as drawing cartoons.
- Use materials such as pens and ink, watercolors, charcoal, oil, or computer software to create artwork.
- Apply solvents and cleaning agents to clean surfaces of paintings, and to remove accretions, discolorations, and deteriorated varnish.
- Monitor events, trends, and other circumstances, research specific subject areas, attend art exhibitions, and read art publications to develop ideas and keep current on art world activities.
- Develop ideas or material for columns or commentaries by analyzing and interpreting news, current issues, or personal experiences.
- Write commentaries, columns, or scripts, using computers.
- Coordinate and serve as an anchor on news broadcast programs.
- Examine news items of local, national, and international significance to determine topics to address, or obtain assignments from editorial staff members.
- Analyze and interpret news and information received from various sources to broadcast the information.
- Receive assignments or evaluate leads or tips to develop story ideas.
- Research a story's background information to provide complete and accurate information.
- Arrange interviews with people who can provide information about a story.
- Gather information and develop perspectives about news subjects through research, interviews, observation, and experience.
- Select material most pertinent to presentation, and organize this material into appropriate formats.
- Present news stories, and introduce in-depth videotaped segments or live transmissions from on-the-scene reporters.
- Establish and maintain relationships with individuals who are credible sources of information.
- Report news stories for publication or broadcast, describing the background and details of events.
- Revise work to meet editorial approval or to fit time or space requirements.
- Review and evaluate notes taken about news events to isolate pertinent facts and details.
- Investigate breaking news developments, such as disasters, crimes, or human-interest stories.
- Review written, audio, or video copy, and correct errors in content, grammar, or punctuation, following prescribed editorial style and formatting guidelines.
- Report on specialized fields such as medicine, green technology, environmental issues, science, politics, sports, arts, consumer affairs, business, religion, crime, or education.
- Determine a published or broadcasted story's emphasis, length, and format, organizing material accordingly.
- Transmit news stories or reporting information from remote locations, using equipment such as satellite phones, telephones, fax machines, or modems.
- Check reference materials, such as books, news files, or public records, to obtain relevant facts.
- Discuss issues with editors to establish priorities or positions.
- Photograph or videotape news events.
- Present live or recorded commentary via broadcast media.
- Take pictures or video, and process them for inclusion in a story.
- Conduct taped or filmed interviews or narratives.
- Communicate with readers, viewers, advertisers, or the general public via mail, email, or telephone.
- Write online blog entries that address news developments or offer additional information, opinions, or commentary on news events.
- Assign stories to other reporters or duties to production staff.
- Write columns, editorials, commentaries, or reviews that interpret events or offer opinions.
- Develop ideas or material for columns or commentaries by analyzing and interpreting news, current issues, or personal experiences.
