Browse by Career Cluster

The National Career Clusters® Framework serves as an organizing tool for programs, curriculum design and instruction. Career Clusters contain occupations in the same field of work that require similar skills. They can help focus plans towards obtaining the necessary knowledge, competencies, and training for success in a particular career pathway.

Marketing & Sales: Market Research, Analytics, & Ethics Save Table: XLSX CSV

Careers focused on gathering, analyzing, and interpreting market data and consumer behaviors to inform strategic decisions and enhance business relationships.
Professionals in this field use data analysis to understand market trends, competition, and customer interactions. This field aims to optimize customer retention and drive sales growth through informed strategies while maintaining awareness of ethical advertising practices, particularly those affecting the health and financial well-being of underserved populations.
Example programs of study:
  • Marketing Research
  • Social Media & Analytics
CodeOccupation
15-2051.01Business Intelligence Analysts Bright Outlook Bright Outlook  
15-2051.00Data Scientists Bright Outlook
13-1161.00Market Research Analysts and Marketing Specialists Bright Outlook
15-2021.00Mathematicians
13-1161.01Search Marketing Strategists Bright Outlook
19-3041.00Sociologists
15-2041.00Statisticians Bright Outlook

Source: National Career Clusters® Framework by Advance CTE (2024 edition).