California Wages 13-1161.00 - Market Research Analysts and Marketing Specialists Bright Outlook  

In California:

  • Workers on average earn $94,700.
  • 10% of workers earn $48,440 or less.
  • 10% of workers earn $181,600 or more.

In the United States:

  • Workers on average earn $78,760.
  • 10% of workers earn $43,390 or less.
  • 10% of workers earn $155,480 or more.

Source: Bureau of Labor Statistics 2025 wage data external site.

Full Details Save Table: XLSX CSV

LocationAnnual Low (10%)Annual QL (25%)Annual Median (50%)Annual QU (75%)Annual High (90%)
United States$43,390$58,350$78,760$108,310$155,480
California$48,440$65,290$94,700$134,630$181,600
Bakersfield-Delano, CA$40,630$50,780$69,910$91,570$125,820
Chico, CA$40,200$50,600$70,820$90,700$120,140
Eastern Sierra-Mother Lode Region of California nonmetropolitan area$43,750$50,700$64,370$87,320$127,000
El Centro, CA$37,580$45,930$60,540$82,920$105,490
Fresno, CA$35,580$47,700$62,880$90,580$120,270
Hanford-Corcoran, CA$42,100$53,210$70,720$96,940$140,980
Los Angeles-Long Beach-Anaheim, CA$48,720$64,060$82,990$120,960$157,370
Merced, CA$39,990$47,760$65,640$96,290$125,110
Modesto, CA$47,880$49,910$71,600$101,490$129,150
Napa, CA$47,840$62,850$81,440$100,800$126,570
North Coast Region of California nonmetropolitan area$40,600$49,590$68,410$98,470$132,410
North Valley-Northern Mountains Region of California nonmetropolitan area$49,750$62,990$80,540$80,540$108,940
Oxnard-Thousand Oaks-Ventura, CA$45,560$62,410$80,100$109,730$150,190
Redding, CA$40,500$50,210$68,140$99,520$128,390
Riverside-San Bernardino-Ontario, CA$43,120$52,000$69,840$97,360$130,840
Sacramento-Roseville-Folsom, CA$38,110$57,480$78,630$105,980$138,400
Salinas, CA$38,000$48,950$70,440$93,590$132,650
San Diego-Chula Vista-Carlsbad, CA$42,700$57,660$79,440$116,160$162,860
San Francisco-Oakland-Fremont, CA$60,680$82,510$123,250$170,560$211,140
San Jose-Sunnyvale-Santa Clara, CA$66,660$97,510$141,960$212,330$251,750
San Luis Obispo-Paso Robles, CA$46,900$53,380$66,660$93,580$128,630
Santa Cruz-Watsonville, CA$48,170$60,540$78,880$106,810$145,600
Santa Maria-Santa Barbara, CA$44,900$60,700$79,710$107,630$156,330
Santa Rosa-Petaluma, CA$50,120$64,050$78,810$102,860$138,700
Stockton-Lodi, CA$38,480$51,510$73,650$98,310$131,720
Vallejo, CA$43,680$55,620$73,470$99,800$133,020
Visalia, CA$42,110$50,060$66,330$90,630$130,940
Yuba City, CA$44,340$52,350$65,410$89,340$123,330

In California:

  • Workers on average earn $45.53 per hour.
  • 10% of workers earn $23.29 or less per hour.
  • 10% of workers earn $87.31 or more per hour.

In the United States:

  • Workers on average earn $37.87 per hour.
  • 10% of workers earn $20.86 or less per hour.
  • 10% of workers earn $74.75 or more per hour.

Source: Bureau of Labor Statistics 2025 wage data external site.

Full Details Save Table: XLSX CSV

LocationHourly Low (10%)Hourly QL (25%)Hourly Median (50%)Hourly QU (75%)Hourly High (90%)
United States$20.86$28.05$37.87$52.07$74.75
California$23.29$31.39$45.53$64.72$87.31
Bakersfield-Delano, CA$19.53$24.41$33.61$44.03$60.49
Chico, CA$19.33$24.33$34.05$43.61$57.76
Eastern Sierra-Mother Lode Region of California nonmetropolitan area$21.04$24.38$30.95$41.98$61.06
El Centro, CA$18.07$22.08$29.11$39.86$50.72
Fresno, CA$17.11$22.94$30.23$43.55$57.82
Hanford-Corcoran, CA$20.24$25.58$34.00$46.61$67.78
Los Angeles-Long Beach-Anaheim, CA$23.42$30.80$39.90$58.15$75.66
Merced, CA$19.23$22.96$31.56$46.29$60.15
Modesto, CA$23.02$24.00$34.42$48.79$62.09
Napa, CA$23.00$30.22$39.15$48.46$60.85
North Coast Region of California nonmetropolitan area$19.52$23.84$32.89$47.34$63.66
North Valley-Northern Mountains Region of California nonmetropolitan area$23.92$30.28$38.72$38.72$52.38
Oxnard-Thousand Oaks-Ventura, CA$21.90$30.01$38.51$52.76$72.21
Redding, CA$19.47$24.14$32.76$47.85$61.73
Riverside-San Bernardino-Ontario, CA$20.73$25.00$33.58$46.81$62.91
Sacramento-Roseville-Folsom, CA$18.32$27.63$37.81$50.95$66.54
Salinas, CA$18.27$23.54$33.86$45.00$63.78
San Diego-Chula Vista-Carlsbad, CA$20.53$27.72$38.19$55.85$78.30
San Francisco-Oakland-Fremont, CA$29.17$39.67$59.25$82.00$101.51
San Jose-Sunnyvale-Santa Clara, CA$32.05$46.88$68.25$102.08$121.03
San Luis Obispo-Paso Robles, CA$22.55$25.66$32.05$44.99$61.84
Santa Cruz-Watsonville, CA$23.16$29.11$37.92$51.35$70.00
Santa Maria-Santa Barbara, CA$21.59$29.18$38.32$51.75$75.16
Santa Rosa-Petaluma, CA$24.10$30.80$37.89$49.45$66.68
Stockton-Lodi, CA$18.50$24.76$35.41$47.26$63.33
Vallejo, CA$21.00$26.74$35.32$47.98$63.95
Visalia, CA$20.25$24.07$31.89$43.57$62.95
Yuba City, CA$21.32$25.17$31.45$42.95$59.29