Wisconsin Wages 13-1161.00 - Market Research Analysts and Marketing Specialists Bright Outlook  

In Wisconsin:

  • Workers on average earn $64,800.
  • 10% of workers earn $42,640 or less.
  • 10% of workers earn $117,910 or more.

In the United States:

  • Workers on average earn $78,760.
  • 10% of workers earn $43,390 or less.
  • 10% of workers earn $155,480 or more.

Source: Bureau of Labor Statistics 2025 wage data external site.

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LocationAnnual Low (10%)Annual QL (25%)Annual Median (50%)Annual QU (75%)Annual High (90%)
United States$43,390$58,350$78,760$108,310$155,480
Wisconsin$42,640$52,450$64,800$89,560$117,910
Appleton, WI$40,890$50,890$65,110$81,090$104,080
Duluth, MN-WI$43,260$51,260$63,380$83,930$105,150
Eau Claire, WI$40,480$48,650$61,990$79,940$102,440
Fond du Lac, WI$40,710$50,510$62,370$85,200$101,820
Green Bay, WI$41,760$50,270$63,050$79,870$102,890
Janesville-Beloit, WI$39,990$49,360$62,480$80,690$102,940
Kenosha, WI$43,010$56,100$70,690$94,730$117,680
La Crosse-Onalaska, WI-MN$39,780$48,360$61,930$80,620$102,590
Madison, WI$43,560$53,040$67,990$91,640$121,480
Milwaukee-Waukesha, WI$44,780$57,590$73,880$98,920$131,240
Minneapolis-St. Paul-Bloomington, MN-WI$52,840$69,700$97,910$128,360$154,870
Northeastern Wisconsin nonmetropolitan area$38,400$48,480$61,550$83,200$100,910
Northwestern Wisconsin nonmetropolitan area$35,500$45,330$55,580$63,900$82,590
Oshkosh-Neenah, WI$40,270$46,450$63,060$82,350$102,730
Racine-Mount Pleasant, WI$41,650$53,370$70,660$98,630$115,320
Sheboygan, WI$41,100$53,070$63,990$86,440$106,810
South Central Wisconsin nonmetropolitan area$36,540$46,520$61,250$79,760$100,590
Wausau, WI$40,050$51,820$65,060$85,400$105,140
Western Wisconsin nonmetropolitan area$39,150$47,020$60,820$75,850$91,990

In Wisconsin:

  • Workers on average earn $31.15 per hour.
  • 10% of workers earn $20.50 or less per hour.
  • 10% of workers earn $56.69 or more per hour.

In the United States:

  • Workers on average earn $37.87 per hour.
  • 10% of workers earn $20.86 or less per hour.
  • 10% of workers earn $74.75 or more per hour.

Source: Bureau of Labor Statistics 2025 wage data external site.

Full Details Save Table: XLSX CSV

LocationHourly Low (10%)Hourly QL (25%)Hourly Median (50%)Hourly QU (75%)Hourly High (90%)
United States$20.86$28.05$37.87$52.07$74.75
Wisconsin$20.50$25.22$31.15$43.06$56.69
Appleton, WI$19.66$24.47$31.30$38.98$50.04
Duluth, MN-WI$20.80$24.65$30.47$40.35$50.55
Eau Claire, WI$19.46$23.39$29.80$38.43$49.25
Fond du Lac, WI$19.57$24.29$29.99$40.96$48.95
Green Bay, WI$20.08$24.17$30.31$38.40$49.46
Janesville-Beloit, WI$19.23$23.73$30.04$38.79$49.49
Kenosha, WI$20.68$26.97$33.99$45.54$56.58
La Crosse-Onalaska, WI-MN$19.13$23.25$29.78$38.76$49.32
Madison, WI$20.94$25.50$32.69$44.06$58.41
Milwaukee-Waukesha, WI$21.53$27.69$35.52$47.56$63.10
Minneapolis-St. Paul-Bloomington, MN-WI$25.40$33.51$47.07$61.71$74.46
Northeastern Wisconsin nonmetropolitan area$18.46$23.31$29.59$40.00$48.51
Northwestern Wisconsin nonmetropolitan area$17.07$21.79$26.72$30.72$39.71
Oshkosh-Neenah, WI$19.36$22.33$30.32$39.59$49.39
Racine-Mount Pleasant, WI$20.02$25.66$33.97$47.42$55.44
Sheboygan, WI$19.76$25.52$30.77$41.56$51.35
South Central Wisconsin nonmetropolitan area$17.57$22.36$29.45$38.35$48.36
Wausau, WI$19.26$24.91$31.28$41.06$50.55
Western Wisconsin nonmetropolitan area$18.82$22.61$29.24$36.47$44.23