Wisconsin Wages 41-2031.00 - Retail Salespersons Bright Outlook  

In Wisconsin:

  • Workers on average earn $34,480.
  • 10% of workers earn $27,300 or less.
  • 10% of workers earn $47,870 or more.

In the United States:

  • Workers on average earn $35,410.
  • 10% of workers earn $27,210 or less.
  • 10% of workers earn $47,890 or more.

Source: Bureau of Labor Statistics 2025 wage data external site.

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LocationAnnual Low (10%)Annual QL (25%)Annual Median (50%)Annual QU (75%)Annual High (90%)
United States$27,210$29,900$35,410$38,670$47,890
Wisconsin$27,300$29,100$34,480$37,810$47,870
Appleton, WI$27,480$29,280$34,540$37,830$47,410
Duluth, MN-WI$27,500$29,330$34,650$37,390$45,710
Eau Claire, WI$26,650$28,820$34,000$36,910$46,190
Fond du Lac, WI$26,620$27,970$33,640$36,670$46,880
Green Bay, WI$27,180$29,260$34,090$37,530$47,560
Janesville-Beloit, WI$26,490$29,280$34,000$37,450$47,640
Kenosha, WI$24,100$28,340$33,580$37,590$47,050
La Crosse-Onalaska, WI-MN$26,180$29,170$34,090$36,910$47,090
Madison, WI$28,310$30,030$35,830$38,970$49,190
Milwaukee-Waukesha, WI$27,850$29,200$34,410$37,330$47,700
Minneapolis-St. Paul-Bloomington, MN-WI$29,260$34,620$36,670$38,940$48,260
Northeastern Wisconsin nonmetropolitan area$27,260$28,420$34,720$39,090$48,120
Northwestern Wisconsin nonmetropolitan area$22,520$28,220$34,770$39,610$48,990
Oshkosh-Neenah, WI$25,970$28,550$32,690$37,640$46,950
Racine-Mount Pleasant, WI$23,750$27,870$30,970$36,010$45,600
Sheboygan, WI$27,870$29,810$35,370$38,340$49,210
South Central Wisconsin nonmetropolitan area$25,990$28,210$34,220$37,790$47,950
Wausau, WI$26,520$28,920$34,160$37,680$46,920
Western Wisconsin nonmetropolitan area$25,990$28,390$34,820$41,810$49,250

In Wisconsin:

  • Workers on average earn $16.58 per hour.
  • 10% of workers earn $13.12 or less per hour.
  • 10% of workers earn $23.02 or more per hour.

In the United States:

  • Workers on average earn $17.03 per hour.
  • 10% of workers earn $13.08 or less per hour.
  • 10% of workers earn $23.02 or more per hour.

Source: Bureau of Labor Statistics 2025 wage data external site.

Full Details Save Table: XLSX CSV

LocationHourly Low (10%)Hourly QL (25%)Hourly Median (50%)Hourly QU (75%)Hourly High (90%)
United States$13.08$14.38$17.03$18.59$23.02
Wisconsin$13.12$13.99$16.58$18.18$23.02
Appleton, WI$13.21$14.08$16.60$18.19$22.79
Duluth, MN-WI$13.22$14.10$16.66$17.98$21.97
Eau Claire, WI$12.81$13.86$16.35$17.75$22.21
Fond du Lac, WI$12.80$13.45$16.17$17.63$22.54
Green Bay, WI$13.07$14.07$16.39$18.04$22.86
Janesville-Beloit, WI$12.74$14.08$16.35$18.00$22.91
Kenosha, WI$11.59$13.62$16.14$18.07$22.62
La Crosse-Onalaska, WI-MN$12.59$14.03$16.39$17.75$22.64
Madison, WI$13.61$14.44$17.23$18.74$23.65
Milwaukee-Waukesha, WI$13.39$14.04$16.54$17.95$22.93
Minneapolis-St. Paul-Bloomington, MN-WI$14.07$16.64$17.63$18.72$23.20
Northeastern Wisconsin nonmetropolitan area$13.11$13.66$16.69$18.79$23.13
Northwestern Wisconsin nonmetropolitan area$10.83$13.57$16.71$19.05$23.55
Oshkosh-Neenah, WI$12.49$13.73$15.72$18.10$22.57
Racine-Mount Pleasant, WI$11.42$13.40$14.89$17.31$21.93
Sheboygan, WI$13.40$14.33$17.00$18.44$23.66
South Central Wisconsin nonmetropolitan area$12.50$13.56$16.45$18.17$23.05
Wausau, WI$12.75$13.91$16.42$18.12$22.56
Western Wisconsin nonmetropolitan area$12.50$13.65$16.74$20.10$23.68