- Develop advertising and other informational materials to be used in subject recruitment.
Occupations with related tasks Save Table: XLSX CSV
- Design and edit promotional publications, such as brochures.
- Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.
- Assign, supervise, and review the activities of public relations staff.
- Confer with labor relations managers to develop internal communications that keep employees informed of company activities.
- Develop, implement, or maintain crisis communication plans.
- Direct activities of external agencies, establishments, or departments that develop and implement communication strategies and information programs.
- Draft speeches for company executives and arrange interviews and other forms of contact for them.
- Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.
- Evaluate advertising and promotion programs for compatibility with public relations efforts.
- Facilitate consumer relations or the relationship between parts of the company, such as the managers and employees, or different branch offices.
- Formulate policies and procedures related to public information programs, working with public relations executives.
- Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.
- Maintain company archives.
- Manage communications budgets.
- Manage in-house communication courses.
- Manage special events, such as sponsorship of races, parties introducing new products, or other activities the firm supports, to gain public attention through the media without advertising directly.
- Observe and report on social, economic, and political trends that might affect employers.
- Produce films and other video products, regulate their distribution, and operate film library.
- Respond to requests for information about employers' activities or status.
- Write interesting and effective press releases, prepare information for media kits, and develop and maintain company internet or intranet web pages.
- Design and edit promotional publications, such as brochures.
- Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.
- Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
- Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of products and services.
- Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
- Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
- Coordinate with the media to disseminate advertising.
- Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
- Plan and execute advertising policies and strategies for organizations.
- Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
- Prepare budgets and submit estimates for program costs as part of campaign plan development.
- Contact organizations to explain services and facilities offered.
- Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.
- Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.
- Track program budgets, expenses, and campaign response rates to evaluate each campaign, based on program objectives and industry norms.
- Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.
- Manage sales team, including setting goals, providing incentives, and evaluating employee performance.
- Prepare and negotiate advertising and sales contracts.
- Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts.
- Train and direct workers engaged in developing and producing advertisements.
- Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support, and action, to further campaign goals.
- Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers.
- Represent company at trade association meetings to promote products.
- Direct and coordinate product research and development.
- Analyze marketing or sales trends to forecast future conditions.
- Analyze the effectiveness of marketing tactics or channels.
- Attend or participate in conferences, community events, and promotional events related to products or technologies.
- Conduct research on consumer opinions and buying habits, and identify target audiences for products, services, or technologies.
- Coordinate with marketing team members, graphic artists, and other workers to develop and implement marketing programs.
- Develop comprehensive marketing strategies, using knowledge of products and technologies, markets, and regulations.
- Devise or evaluate methods and procedures for collecting data, such as surveys, opinion polls, and questionnaires.
- Maintain portfolios of marketing campaigns, strategies, and other marketing products or ideas.
- Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
- Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of products and services.
- Design and edit promotional publications, such as brochures.
- Assign, supervise, and review the activities of fundraising staff.
- Compile or develop materials to submit to granting or other funding organizations.
- Conduct research to identify the goals, net worth, charitable donation history, or other data related to potential donors, potential investors, or general donor markets.
- Contact corporate representatives, government officials, or community leaders to increase awareness of organizational causes, activities, or needs.
- Develop fundraising activity plans that maximize participation or contributions and minimize costs.
- Develop strategies to encourage new or increased contributions.
- Direct activities of external agencies, establishments, or departments that develop and implement fundraising strategies and programs.
- Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new fundraising opportunities.
- Establish goals for soliciting funds, develop policies for collection and safeguarding of contributions, and coordinate disbursement of funds.
- Evaluate advertising and promotion programs for compatibility with fundraising efforts.
- Formulate policies and procedures related to fundraising programs.
- Manage fundraising budgets.
- Plan and direct special events for fundraising, such as silent auctions, dances, golf events, or walks.
- Produce films and other video products, regulate their distribution, and operate film library.
- Write interesting and effective press releases, prepare information for media kits, and develop and maintain company internet or intranet Web pages.
- Design and edit promotional publications, such as brochures.
- Write articles, manuals, and other publications and assist in the distribution of promotional literature about programs and facilities.
- Confer with parents and staff to discuss educational activities and policies and students' behavioral or learning problems.
- Monitor students' progress and provide students and teachers with assistance in resolving any problems.
- Recruit, hire, train, and evaluate primary and supplemental staff and recommend personnel actions for programs and services.
- Teach classes or courses or provide direct care to children.
- Set educational standards and goals and help establish policies, procedures, and programs to carry them out.
- Determine the scope of educational program offerings and prepare drafts of program schedules and descriptions to estimate staffing and facility requirements.
- Determine allocations of funds for staff, supplies, materials, and equipment and authorize purchases.
- Direct and coordinate activities of teachers or administrators at daycare centers, schools, public agencies, or institutions.
- Prepare and maintain attendance, activity, planning, accounting, or personnel reports and records for officials and agencies, or direct preparation and maintenance activities.
- Plan, direct, and monitor instructional methods and content of educational, vocational, or student activity programs.
- Review and interpret government codes and develop procedures to meet codes and to ensure facility safety, security, and maintenance.
- Review and evaluate new and current programs to determine their efficiency, effectiveness, and compliance with state, local, and federal regulations and recommend any necessary modifications.
- Collect and analyze survey data, regulatory information, and demographic and employment trends to forecast enrollment patterns and the need for curriculum changes.
- Inform businesses, community groups, and governmental agencies about educational needs, available programs, and program policies.
- Prepare and submit budget requests or grant proposals to solicit program funding.
- Organize and direct committees of specialists, volunteers, and staff to provide technical and advisory assistance for programs.
- Write articles, manuals, and other publications and assist in the distribution of promotional literature about programs and facilities.
- Develop or direct development of offering documents or marketing materials.
- Manage investment funds to maximize return on client investments.
- Select specific investments or investment mixes for purchase by an investment fund.
- Monitor financial or operational performance of individual investments to ensure portfolios meet risk goals.
- Select or direct the execution of trades.
- Develop or implement fund investment policies or strategies.
- Perform or evaluate research, such as detailed company or industry analyses, to inform financial forecasting, decision making, or valuation.
- Present investment information, such as product risks, fees, or fund performance statistics.
- Develop, implement, or monitor security valuation policies.
- Meet with investors to determine investment goals or to discuss investment strategies.
- Attend investment briefings or consult financial media to stay abreast of relevant investment markets.
- Prepare for and respond to regulatory inquiries.
- Evaluate the potential of new product developments or market opportunities, according to factors such as business plans, technologies, or market potential.
- Hire or evaluate staff.
- Monitor regulatory or tax law changes to ensure fund compliance or to capitalize on development opportunities.
- Analyze acquisitions to ensure conformance with strategic goals or regulatory requirements.
- Verify regulatory compliance of transaction reporting.
- Review offering documents or marketing materials to ensure regulatory compliance.
- Identify group or individual target investors for a specific fund.
- Direct activities of accounting or operations departments.
- Develop or direct development of offering documents or marketing materials.
- Develop post-production models for films.
- Organize and string together raw footage into a continuous whole according to scripts or the instructions of directors and producers.
- Edit films and videotapes to insert music, dialogue, and sound effects, to arrange films into sequences, and to correct errors, using editing equipment.
- Select and combine the most effective shots of each scene to form a logical and smoothly running story.
- Review footage sequence by sequence to become familiar with it before assembling it into a final product.
- Set up and operate computer editing systems, electronic titling systems, video switching equipment, and digital video effects units to produce a final product.
- Trim film segments to specified lengths and reassemble segments in sequences that present stories with maximum effect.
- Cut shot sequences to different angles at specific points in scenes, making each individual cut as fluid and seamless as possible.
- Review assembled films or edited videotapes on screens or monitors to determine if corrections are necessary.
- Verify key numbers and time codes on materials.
- Manipulate plot, score, sound, and graphics to make the parts into a continuous whole, working closely with people in audio, visual, music, optical, or special effects departments.
- Program computerized graphic effects.
- Study scripts to become familiar with production concepts and requirements.
- Supervise and coordinate activities of workers engaged in film editing, assembling, and recording activities.
- Determine the specific audio and visual effects and music necessary to complete films.
- Mark frames where a particular shot or piece of sound is to begin or end.
- Record needed sounds or obtain them from sound effects libraries.
- Conduct film screenings for directors and members of production staffs.
- Discuss the sound requirements of pictures with sound effects editors.
- Piece sounds together to develop film soundtracks.
- Confer with producers and directors concerning layout or editing approaches needed to increase dramatic or entertainment value of productions.
- Collaborate with music editors to select appropriate passages of music and develop production scores.
- Estimate how long audiences watching comedies will laugh at each gag line or situation to space scenes appropriately.
- Develop post-production models for films.
- Write articles, manuals, and other publications, and assist in the distribution of promotional literature about facilities and programs.
- Evaluate curricula, teaching methods, and programs to determine their effectiveness, efficiency, and use, and to ensure compliance with federal, state, and local regulations.
- Observe teaching methods and examine learning materials to evaluate and standardize curricula and teaching techniques and to determine areas for improvement.
- Counsel and provide guidance to students regarding personal, academic, vocational, or behavioral issues.
- Collaborate with teachers to develop and maintain curriculum standards, develop mission statements, and set performance goals and objectives.
- Direct and coordinate activities of teachers, administrators, and support staff at schools, public agencies, and institutions.
- Recruit, hire, train, and evaluate primary and supplemental staff.
- Confer with parents and staff to discuss educational activities, policies, and student behavior or learning problems.
- Enforce discipline and attendance rules.
- Create school improvement plans, using student performance data.
- Set educational standards and goals, and help establish policies and procedures to carry them out.
- Plan and lead professional development activities for teachers, administrators, and support staff.
- Participate in special education-related activities, such as attending meetings and providing support to special educators throughout the district.
- Plan and develop instructional methods and content for educational, vocational, or student activity programs.
- Determine the scope of educational program offerings, and prepare drafts of course schedules and descriptions to estimate staffing and facility requirements.
- Prepare and submit budget requests and recommendations, or grant proposals to solicit program funding.
- Recommend personnel actions related to programs and services.
- Review and approve new programs, or recommend modifications to existing programs, submitting program proposals for school board approval as necessary.
- Develop partnerships with businesses, communities, and other organizations to help meet identified educational needs and to provide school-to-work programs.
- Review and interpret government codes, and develop programs to ensure adherence to codes and facility safety, security, and maintenance.
- Determine allocations of funds for staff, supplies, materials, and equipment, and authorize purchases.
- Direct and coordinate school maintenance services and the use of school facilities.
- Organize and direct committees of specialists, volunteers, and staff to provide technical and advisory assistance for programs.
- Prepare, maintain, or oversee the preparation and maintenance of attendance, activity, planning, or personnel reports and records.
- Mentor and support administrative staff members, such as superintendents and principals.
- Establish, coordinate, and oversee particular programs across school districts, such as programs to evaluate student academic achievement.
- Coordinate and direct extracurricular activities and programs, such as after-school events and athletic contests.
- Advocate for new schools to be built, or for existing facilities to be repaired or remodeled.
- Plan, coordinate, and oversee school logistics programs, such as bus and food services.
- Teach classes or courses to students.
- Meet with federal, state, and local agencies to stay abreast of policies and to discuss improvements for education programs.
- Collect and analyze survey data, regulatory information, and data on demographic and employment trends to forecast enrollment patterns and curriculum change needs.
- Write articles, manuals, and other publications, and assist in the distribution of promotional literature about facilities and programs.
