- Develop marketing strategies to compete with other individuals or companies who sell insurance.
Occupations with related tasks Save Table: XLSX CSV
- Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- Select products or accessories to be displayed at trade or special production shows.
- Develop business cases for environmental marketing strategies.
- Integrate environmental information into product or company marketing strategies, policies, or activities.
- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- Develop pricing strategies, balancing firm objectives and customer satisfaction.
- Compile lists describing product or service offerings.
- Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
- Consult with product development personnel on product specifications, such as design, color, or packaging.
- Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
- Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.
- Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.
- Initiate market research studies, or analyze their findings.
- Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.
- Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.
- Consult with buying personnel to gain advice regarding environmentally sound or sustainable products.
- Conduct economic or commercial surveys to identify potential markets for products or services.
- Recommend modifications to products, packaging, production processes, or other characteristics to improve the environmental soundness or sustainability of products.
- Advise business or other groups on local, national, or international factors affecting the buying or selling of products or services.
- Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- Select products or accessories to be displayed at trade or special production shows.
- Develop business cases for environmental marketing strategies.
- Integrate environmental information into product or company marketing strategies, policies, or activities.
- Plan and execute advertising policies and strategies for organizations.
- Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts.
- Develop comprehensive marketing strategies, using knowledge of products and technologies, markets, and regulations.
- Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
- Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
- Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
- Coordinate with the media to disseminate advertising.
- Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
- Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
- Prepare budgets and submit estimates for program costs as part of campaign plan development.
- Contact organizations to explain services and facilities offered.
- Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.
- Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.
- Track program budgets, expenses, and campaign response rates to evaluate each campaign, based on program objectives and industry norms.
- Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.
- Manage sales team, including setting goals, providing incentives, and evaluating employee performance.
- Prepare and negotiate advertising and sales contracts.
- Train and direct workers engaged in developing and producing advertisements.
- Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support, and action, to further campaign goals.
- Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers.
- Represent company at trade association meetings to promote products.
- Direct and coordinate product research and development.
- Analyze marketing or sales trends to forecast future conditions.
- Analyze the effectiveness of marketing tactics or channels.
- Attend or participate in conferences, community events, and promotional events related to products or technologies.
- Conduct research on consumer opinions and buying habits, and identify target audiences for products, services, or technologies.
- Coordinate with marketing team members, graphic artists, and other workers to develop and implement marketing programs.
- Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of products and services.
- Devise or evaluate methods and procedures for collecting data, such as surveys, opinion polls, and questionnaires.
- Maintain portfolios of marketing campaigns, strategies, and other marketing products or ideas.
- Plan and execute advertising policies and strategies for organizations.
- Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts.
- Develop comprehensive marketing strategies, using knowledge of products and technologies, markets, and regulations.
- Plan or direct activities, such as sales promotions, that require coordination with other department managers.
- Develop or implement product-marketing strategies, including advertising campaigns or sales promotions.
- Review financial statements, sales or activity reports, or other performance data to measure productivity or goal achievement or to identify areas needing cost reduction or program improvement.
- Direct and coordinate activities of businesses or departments concerned with the production, pricing, sales, or distribution of products.
- Direct administrative activities directly related to making products or providing services.
- Prepare staff work schedules and assign specific duties.
- Direct or coordinate financial or budget activities to fund operations, maximize investments, or increase efficiency.
- Perform personnel functions, such as selection, training, or evaluation.
- Establish or implement departmental policies, goals, objectives, or procedures in conjunction with board members, organization officials, or staff members.
- Monitor suppliers to ensure that they efficiently and effectively provide needed goods or services within budgetary limits.
- Manage the movement of goods into and out of production facilities to ensure efficiency, effectiveness, or sustainability of operations.
- Set prices or credit terms for goods or services, based on forecasts of customer demand.
- Perform sales floor work, such as greeting or assisting customers, stocking shelves, or taking inventory.
- Direct non-merchandising departments of businesses, such as advertising or purchasing.
- Implement or oversee environmental management or sustainability programs addressing issues such as recycling, conservation, or waste management.
- Plan store layouts or design displays.
- Recommend locations for new facilities, or oversee the remodeling or renovating of current facilities.
- Plan or direct activities, such as sales promotions, that require coordination with other department managers.
- Develop or implement product-marketing strategies, including advertising campaigns or sales promotions.
- Determine advertising medium to be used, and prepare sample advertisements within the selected medium for presentation to customers.
- Consult with company officials, sales departments, and advertising agencies to develop promotional plans.
- Prepare and deliver sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising.
- Maintain assigned account bases while developing new accounts.
- Provide clients with estimates of the costs of advertising products or services.
- Locate and contact potential clients to offer advertising services.
- Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible.
- Obtain and study information about clients' products, needs, problems, advertising history, and business practices to offer effective sales presentations and appropriate product assistance.
- Prepare promotional plans, sales literature, media kits, and sales contracts, using computer.
- Process all correspondence and paperwork related to accounts.
- Draw up contracts for advertising work, and collect payments due.
- Deliver advertising or illustration proofs to customers for approval.
- Inform customers of available options for advertisement artwork, and provide samples.
- Recommend appropriate sizes and formats for advertising, depending on medium used.
- Write copy as part of layout.
- Gather all relevant material for bid processes, and coordinate bidding and contract approval.
- Identify new advertising markets, and propose products to serve them.
- Arrange for commercial taping sessions, and accompany clients to sessions.
- Attend sales meetings, industry trade shows, and training seminars to gather information, promote products, expand network of contacts, and increase knowledge.
- Write sales outlines for use by staff.
- Determine advertising medium to be used, and prepare sample advertisements within the selected medium for presentation to customers.
- Consult with company officials, sales departments, and advertising agencies to develop promotional plans.
- Confer with company officials to develop methods and procedures to increase sales, expand markets, and promote business.
- Plan and coordinate advertising campaigns and sales promotions and prepare merchandise displays and advertising copy.
- Provide customer service by greeting and assisting customers and responding to customer inquiries and complaints.
- Direct and supervise employees engaged in sales, inventory-taking, reconciling cash receipts, or in performing services for customers.
- Examine merchandise to ensure that it is correctly priced and displayed and that it functions as advertised.
- Monitor sales activities to ensure that customers receive satisfactory service and quality goods.
- Instruct staff on how to handle difficult and complicated sales.
- Assign employees to specific duties.
- Keep records of purchases, sales, and requisitions.
- Perform work activities of subordinates, such as cleaning and organizing shelves and displays and selling merchandise.
- Plan and prepare work schedules and keep records of employees' work schedules and time cards.
- Review inventory and sales records to prepare reports for management and budget departments.
- Inventory stock and reorder when inventory drops to a specified level.
- Establish and implement policies, goals, objectives, and procedures for the department.
- Examine products purchased for resale or received for storage to assess the condition of each product or item.
- Enforce safety, health, and security rules.
- Estimate consumer demand and determine the types and amounts of goods to be sold.
- Formulate pricing policies for merchandise, according to profitability requirements.
- Hire, train, and evaluate personnel in sales or marketing establishments, promoting or firing workers when appropriate.
- Establish credit policies and operating procedures.
- Plan budgets and authorize payments and merchandise returns.
- Confer with company officials to develop methods and procedures to increase sales, expand markets, and promote business.
- Plan and coordinate advertising campaigns and sales promotions and prepare merchandise displays and advertising copy.
- Develop marketing or strategic plans for sales territories.
- Prepare proposals, quotes, contracts, or presentations for potential solar customers.
- Select solar energy products, systems, or services for customers based on electrical energy requirements, site conditions, price, or other factors.
- Provide customers with information, such as quotes, orders, sales, shipping, warranties, credit, funding options, incentives, or tax rebates.
- Gather information from prospective customers to identify their solar energy needs.
- Provide technical information about solar power, solar systems, equipment, and services to potential customers or dealers.
- Calculate potential solar resources or solar array production for a particular site considering issues such as climate, shading, and roof orientation.
- Generate solar energy customer leads to develop new accounts.
- Take quote requests or orders from dealers or customers.
- Assess sites to determine suitability for solar equipment, using equipment such as tape measures, compasses, and computer software.
- Prepare or review detailed design drawings, specifications, or lists related to solar installations.
- Create customized energy management packages to satisfy customer needs.
- Demonstrate use of solar and related equipment to customers or dealers.
- Develop marketing or strategic plans for sales territories.
- Confer with company officials to develop methods and procedures to increase sales, expand markets, and promote business.
- Monitor sales staff performance to ensure that goals are met.
- Direct and supervise employees engaged in sales, inventory-taking, reconciling cash receipts, or performing specific services.
- Listen to and resolve customer complaints regarding services, products, or personnel.
- Keep records pertaining to purchases, sales, and requisitions.
- Hire, train, and evaluate personnel.
- Plan and prepare work schedules, and assign employees to specific duties.
- Attend company meetings to exchange product information and coordinate work activities with other departments.
- Visit retailers and sales representatives to promote products and gather information.
- Formulate pricing policies on merchandise according to profitability requirements.
- Prepare sales and inventory reports for management and budget departments.
- Examine products purchased for resale or received for storage to determine product condition.
- Examine merchandise to ensure correct pricing and display, and that it functions as advertised.
- Analyze details of sales territories to assess their growth potential and to set quotas.
- Inventory stock and reorder when inventories drop to specified levels.
- Coordinate sales promotion activities, such as preparing merchandise displays and advertising copy.
- Prepare rental or lease agreements, specifying charges and payment procedures for use of machinery, tools, or other items.
- Provide staff with assistance in performing difficult or complicated duties.
- Confer with company officials to develop methods and procedures to increase sales, expand markets, and promote business.
- Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.
- Assign, supervise, and review the activities of public relations staff.
- Confer with labor relations managers to develop internal communications that keep employees informed of company activities.
- Design and edit promotional publications, such as brochures.
- Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.
- Develop, implement, or maintain crisis communication plans.
- Direct activities of external agencies, establishments, or departments that develop and implement communication strategies and information programs.
- Draft speeches for company executives and arrange interviews and other forms of contact for them.
- Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.
- Evaluate advertising and promotion programs for compatibility with public relations efforts.
- Facilitate consumer relations or the relationship between parts of the company, such as the managers and employees, or different branch offices.
- Formulate policies and procedures related to public information programs, working with public relations executives.
- Maintain company archives.
- Manage communications budgets.
- Manage in-house communication courses.
- Manage special events, such as sponsorship of races, parties introducing new products, or other activities the firm supports, to gain public attention through the media without advertising directly.
- Observe and report on social, economic, and political trends that might affect employers.
- Produce films and other video products, regulate their distribution, and operate film library.
- Respond to requests for information about employers' activities or status.
- Write interesting and effective press releases, prepare information for media kits, and develop and maintain company internet or intranet web pages.
- Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.
- Plan and implement sales promotions or other marketing strategies and activities for funeral home operations.
- Consult with families or friends of the deceased to arrange funeral details, such as obituary notice wording, casket selection, or plans for services.
- Direct and supervise work of embalmers, funeral attendants, death certificate clerks, cosmetologists, or other staff.
- Schedule funerals, burials, or cremations.
- Sell funeral services, products, or merchandise to clients.
- Monitor funeral service operations to ensure that they comply with applicable policies, regulations, and laws.
- Offer counsel and comfort to families and friends of the deceased.
- Negotiate contracts for prearranged funeral services.
- Respond to customer complaints, legal inquiries, payment negotiations, or other post-service matters.
- Plan and implement changes to service offerings to meet community needs or increase funeral home revenues.
- Direct or monitor administrative, support, repair, or maintenance services for funeral homes.
- Schedule work hours for funeral home or contract employees.
- Set marketing, sales, or other financial goals for funeral service establishments and monitor progress toward these goals.
- Explain goals, policies, or procedures to staff members.
- Complete and maintain records, such as state-required documents, tracking documents, or product inventories.
- Evaluate the performance of vendors, contract employees, or other service providers to ensure quality and cost-efficiency.
- Set prices or credit terms for funeral products or services.
- Review financial statements, sales or activity reports, or other performance data to identify opportunities for cost reductions or service improvements.
- Identify skill development needs for funeral home staff.
- Attend or make presentations at community events to promote funeral home services or build community relationships.
- Interview and hire new employees.
- Conduct market research and analyze industry trends.
- Plan and implement sales promotions or other marketing strategies and activities for funeral home operations.
- Develop marketing campaigns to promote a healthy lifestyle or participation in fitness or wellness programs.
- Maintain wellness- and fitness-related schedules, records, or reports.
- Develop or coordinate fitness and wellness programs or services.
- Recommend or approve new program or service offerings to promote wellness and fitness, produce revenues, or minimize costs.
- Manage or oversee fitness or recreation facilities, ensuring safe and clean facilities and equipment.
- Supervise fitness or wellness specialists, such as fitness instructors, nutritionists, or health educators.
- Track attendance, participation, or performance data related to wellness events.
- Conduct or facilitate training sessions or seminars for wellness and fitness staff.
- Maintain or arrange for maintenance of fitness equipment or facilities.
- Prepare or implement budgets and strategic, operational, purchasing, or maintenance plans.
- Evaluate fitness and wellness programs to determine their effectiveness.
- Develop fitness or wellness classes, such as yoga, aerobics, strength training, or aquatics, ensuring a diversity of class offerings.
- Demonstrate proper operation of fitness equipment, such as resistance machines, cardio machines, free weights, or fitness assessment devices.
- Conduct needs assessments or surveys to determine interest in, or satisfaction with, wellness and fitness programs, events, or services.
- Teach fitness classes to improve strength, flexibility, cardiovascular conditioning, or general fitness of participants.
- Select or supervise contractors, such as event hosts or health, fitness, and wellness practitioners.
- Track cost-containment strategies and programs to evaluate effectiveness.
- Provide individual support or counseling in general wellness or nutrition.
- Use computer skills and software to manage Web sites or databases, publish newsletters, or provide webinars.
- Respond to customer, public, or media requests for information about wellness programs or services.
- Organize and oversee fitness or wellness programs, such as information presentations, blood drives, or training in first aid or cardiopulmonary resuscitation (CPR).
- Organize and oversee events such as organized runs or walks.
- Organize and oversee health screenings or other preventive measures, such as mammography, blood pressure, or cholesterol screenings or flu vaccinations.
- Interpret insurance data or Health Reimbursement Account (HRA) data to develop programs that address specific needs of target populations.
- Develop marketing campaigns to promote a healthy lifestyle or participation in fitness or wellness programs.
- Develop sales plans to introduce products in new markets.
- Develop, present, or respond to proposals for specific customer requirements, including request for proposal responses and industry-specific solutions.
- Collaborate with sales teams to understand customer requirements, to promote the sale of company products, and to provide sales support.
- Create sales or service contracts for products or services.
- Visit prospective buyers at commercial, industrial, or other establishments to show samples or catalogs, and to inform them about product pricing, availability, and advantages.
- Keep informed on industry news and trends, products, services, competitors, relevant information about legacy, existing, and emerging technologies, and the latest product-line developments.
- Identify resale opportunities and support them to achieve sales plans.
- Confer with customers and engineers to assess equipment needs and to determine system requirements.
- Plan and modify product configurations to meet customer needs.
- Prepare and deliver technical presentations that explain products or services to customers and prospective customers.
- Recommend improved materials or machinery to customers, documenting how such changes will lower costs or increase production.
- Maintain sales forecasting reports.
- Document account activities, generate reports, and keep records of business transactions with customers and suppliers.
- Research and identify potential customers for products or services.
- Secure and renew orders and arrange delivery.
- Attend trade shows and seminars to promote products or to learn about industry developments.
- Attend company training seminars to become familiar with product lines.
- Arrange for demonstrations or trial installations of equipment.
- Train team members in the customer applications of technologies.
- Sell products requiring extensive technical expertise and support for installation and use, such as material handling equipment, numerical-control machinery, or computer systems.
- Provide information needed for the development of custom-made machinery.
- Provide technical and non-technical support and services to clients or other staff members regarding the use, operation, and maintenance of equipment.
- Diagnose problems with installed equipment.
- Write technical documentation for products.
- Report to supervisors about prospective firms' credit ratings.
- Develop sales plans to introduce products in new markets.
- Evaluate marketing or sales alternatives for products.
- Collect and record growth, production, and environmental data.
- Manage nurseries that grow horticultural plants for sale to trade or retail customers, for display or exhibition, or for research.
- Direct and monitor trapping and spawning of fish, egg incubation, and fry rearing, applying knowledge of management and fish culturing techniques.
- Direct and monitor the transfer of mature fish to lakes, ponds, streams, or commercial tanks.
- Determine how to allocate resources and to respond to unanticipated problems, such as insect infestation, drought, and fire.
- Determine plant growing conditions, such as greenhouses, hydroponics, or natural settings, and set planting and care schedules.
- Devise and participate in activities to improve fish hatching and growth rates, and to prevent disease in hatcheries.
- Position and regulate plant irrigation systems, and program environmental and irrigation control computers.
- Prepare reports required by state and federal laws.
- Inspect facilities and equipment for signs of disrepair, and perform necessary maintenance work.
- Maintain financial, operational, production, or employment records for farms or ranches.
- Coordinate clerical, record-keeping, inventory, requisitioning, and marketing activities.
- Direct the breeding or raising of stock, such as cattle, poultry, or honeybees, using recognized breeding practices to ensure stock improvement.
- Negotiate with buyers for the sale, storage, or shipment of crops or livestock.
- Coordinate the selection and maintenance of brood stock.
- Analyze soil to determine types or quantities of fertilizer required for maximum crop production.
- Provide information to customers on the care of trees, shrubs, flowers, plants, and lawns.
- Analyze market conditions to determine acreage allocations.
- Supervise the construction of farm or ranch structures, such as buildings, fences, drainage systems, wells, or roads.
- Replace chemical insecticides with environmentally friendly practices, such as adding pest-repelling plants to fields.
- Conduct inspections to determine crop maturity or condition or to detect disease or insect infestation.
- Conduct or supervise stock examinations to identify diseases or parasites.
- Determine types or quantities of crops, plants, or livestock to be grown and raised, based on budgets, federal incentives, market conditions, executive directives, projected sales volumes, or soil conditions.
- Determine, administer, and execute policies relating to operations administration and standards, facility maintenance, and safety.
- Direct crop production operations, such as planning, tilling, planting, fertilizing, cultivating, spraying, and harvesting.
- Hire, supervise, and train support workers.
- Monitor activities, such as irrigation, chemical application, harvesting, milking, breeding, and grading, to ensure adherence to safety regulations or standards.
- Monitor environments to ensure maintenance of optimum animal or plant life.
- Obtain financing for and purchase necessary machinery, land, supplies, or livestock.
- Evaluate marketing or sales alternatives for products.
- Determine campaign strategies for media advertising, positions on issues, and public appearances.
- Analyze and understand the local and national implications of proposed legislation.
- Appoint nominees to leadership posts, or approve such appointments.
- Confer with colleagues to formulate positions and strategies pertaining to pending issues.
- Debate the merits of proposals and bill amendments during floor sessions, following the appropriate rules of procedure.
- Develop expertise in subject matters related to committee assignments.
- Hear testimony from constituents, representatives of interest groups, board and commission members, and others with an interest in bills or issues under consideration.
- Keep abreast of the issues affecting constituents by making personal visits and phone calls, reading local newspapers, and viewing or listening to local broadcasts.
- Maintain knowledge of relevant national and international current events.
- Negotiate with colleagues or members of other political parties in order to reconcile differing interests, and to create policies and agreements.
- Prepare drafts of amendments, government policies, laws, rules, regulations, budgets, programs and procedures.
- Read and review concerns of constituents or the general public and determine if governmental action is necessary.
- Represent their parties in negotiations with political executives or members of other parties, and when speaking with the media.
- Review bills in committee, and make recommendations about their future.
- Seek federal funding for local projects and programs.
- Serve on commissions, investigative panels, study groups, and committees in order to examine specialized areas and recommend action.
- Vote on motions, amendments, and decisions on whether or not to report a bill out from committee to the assembly floor.
- Write, prepare, and deliver statements for the Congressional Record.
- Alert constituents of government actions and programs by way of newsletters, personal appearances at town meetings, phone calls, and individual meetings.
- Attend receptions, dinners, and conferences to meet people, exchange views and information, and develop working relationships.
- Conduct "head counts" to help predict the outcome of upcoming votes.
- Encourage and support party candidates for political office.
- Establish personal offices in local districts or states, and manage office staff.
- Evaluate the structure, efficiency, activities, and performance of government agencies.
- Organize and maintain campaign organizations and fundraisers, in order to raise money for election or re-election.
- Oversee expense allowances, ensuring that accounts are balanced at the end of each fiscal year.
- Promote the industries and products of their electoral districts.
- Represent their government at local, national, and international meetings and conferences.
- Speak to students to encourage and support the development of future political leaders.
- Make decisions that balance the perspectives of private citizens, public officials, and party leaders.
- Determine campaign strategies for media advertising, positions on issues, and public appearances.
