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Details Report for:
11-2011.01 - Green Marketers

Create and implement methods to market green products and services.

This title represents an occupation for which data collection is currently underway.

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Tasks  |  Technology Skills  |  Tools Used  |  Detailed Work Activities  |  Credentials  |  Interests  |  Work Values  |  Wages & Employment  |  Job Openings  |  Additional Information

Tasks   Save Table (XLS/CSV)

  • Analyze green product marketing or sales trends to forecast future conditions. Green Task Statement
  • Analyze the effectiveness of marketing tactics or channels. Green Task Statement
  • Attend or participate in conferences, community events, and promotional events related to green products or technologies. Green Task Statement
  • Conduct research on consumer opinions and buying habits, and identify target audiences for green products, services, or technologies. Green Task Statement
  • Develop branding or sales initiatives for green products, such as solar energy systems, green cleaning products, or products using renewable or recycled materials. Green Task Statement
  • Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of green products and technologies. Green Task Statement
  • Develop comprehensive marketing strategies, using knowledge of green products and technologies, markets, and regulations. Green Task Statement
  • Identify marketing channels for green products or services. Green Task Statement
  • Revise existing marketing plans or campaigns for green products, technologies, or services. Green Task Statement
  • Write marketing content for green product web sites, brochures, or other communication media. Green Task Statement
  • Analyze regional energy markets, including energy pricing, market structures, energy generation competition, and energy transmission constraints. Green Task Statement
  • Coordinate with other marketing team members and workers such as graphic artists to develop and implement marketing programs. Green Task Statement
  • Devise or evaluate methods and procedures for collecting data, such as surveys, opinion polls, and questionnaires. Green Task Statement
  • Generate or identify sales leads for green products and technologies. Green Task Statement
  • Maintain portfolios of marketing campaigns, strategies, and other marketing products or ideas. Green Task Statement
  • Monitor green-related industry statistics or literature to identify trends. Green Task Statement

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Technology Skills   Save Table (XLS/CSV)

  • Calendar and scheduling software — Scheduling software
  • Data base management system software — Microsoft SQL Server Hot technology
  • Data base user interface and query software — Microsoft Access Hot technology
  • Desktop publishing software — Adobe Systems Adobe InDesign Hot technology ; Microsoft Publisher Hot technology
  • Document management software — Adobe Systems Adobe Reader
  • Electronic mail software — Email software
  • Enterprise resource planning ERP software Hot technology — SAP Hot technology
  • Graphics or photo imaging software — Adobe Systems Adobe Photoshop Hot technology
  • Instant messaging software — Twitter
  • Internet browser software — Web browser software
  • Inventory management software — Inventory tracking software
  • Office suite software — Microsoft Office
  • Presentation software — Microsoft PowerPoint Hot technology
  • Project management software — Microsoft Project Hot technology
  • Spreadsheet software — Microsoft Excel Hot technology
  • Web page creation and editing software — Facebook Hot technology ; LinkedIn Hot technology ; WordPress
  • Word processing software — Microsoft Word

Hot technology Hot Technology — a technology requirement frequently included in employer job postings.

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Tools Used   Save Table (XLS/CSV)

  • Desktop computers
  • Laser fax machine — Laser facsimile machines
  • Notebook computers — Laptop computers
  • Personal computers
  • Photocopiers — Photocopying equipment
  • Portable data input terminals — Handheld computers
  • Scanners — Computer data input scanners
  • Special purpose telephones — Multi-line telephone systems

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Detailed Work Activities   Save Table (XLS/CSV)

  • Develop marketing plans or strategies for environmental initiatives.
  • Analyze market research data.
  • Maintain knowledge of current developments in area of expertise.
  • Present sustainable products or services information to the public.
  • Analyze forecasting data to improve business decisions.
  • Confer with organizational members to accomplish work activities.
  • Develop procedures to evaluate organizational activities.
  • Evaluate energy production data.
  • Evaluate program effectiveness.
  • Identify opportunities for green initiatives.
  • Maintain operational records for green energy processes or other environmentally-sustainable activities.

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Credentials

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Interests   Save Table (XLS/CSV)


Occupational Interest
Interest
72 
Enterprising — Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.
72 
Investigative — Investigative occupations frequently involve working with ideas, and require an extensive amount of thinking. These occupations can involve searching for facts and figuring out problems mentally.
56 
Artistic — Artistic occupations frequently involve working with forms, designs and patterns. They often require self-expression and the work can be done without following a clear set of rules.
33 
Conventional — Conventional occupations frequently involve following set procedures and routines. These occupations can include working with data and details more than with ideas. Usually there is a clear line of authority to follow.
22 
Social — Social occupations frequently involve working with, communicating with, and teaching people. These occupations often involve helping or providing service to others.
0 
Realistic — Realistic occupations frequently involve work activities that include practical, hands-on problems and solutions. They often deal with plants, animals, and real-world materials like wood, tools, and machinery. Many of the occupations require working outside, and do not involve a lot of paperwork or working closely with others.

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Work Values   Save Table (XLS/CSV)


Extent
Work Value
72 
Achievement — Occupations that satisfy this work value are results oriented and allow employees to use their strongest abilities, giving them a feeling of accomplishment. Corresponding needs are Ability Utilization and Achievement.
72 
Independence — Occupations that satisfy this work value allow employees to work on their own and make decisions. Corresponding needs are Creativity, Responsibility and Autonomy.
67 
Recognition — Occupations that satisfy this work value offer advancement, potential for leadership, and are often considered prestigious. Corresponding needs are Advancement, Authority, Recognition and Social Status.
67 
Relationships — Occupations that satisfy this work value allow employees to provide service to others and work with co-workers in a friendly non-competitive environment. Corresponding needs are Co-workers, Moral Values and Social Service.
64 
Working Conditions — Occupations that satisfy this work value offer job security and good working conditions. Corresponding needs are Activity, Compensation, Independence, Security, Variety and Working Conditions.
50 
Support — Occupations that satisfy this work value offer supportive management that stands behind employees. Corresponding needs are Company Policies, Supervision: Human Relations and Supervision: Technical.

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Wages & Employment Trends

Median wages data collected from Advertising and Promotions Managers.
Employment data collected from Advertising and Promotions Managers.
Industry data collected from Advertising and Promotions Managers.

Median wages (2015) $46.10 hourly, $95,890 annual
State wages Local Salary Info
 
Employment (2014) 31,000 employees
Projected growth (2014-2024) Average (5% to 8%) Average (5% to 8%)
Projected job openings (2014-2024) 11,400
State trends Employment Trends
 
Top industries (2014)

Source: Bureau of Labor Statistics 2015 wage data external site and 2014-2024 employment projections external site. "Projected growth" represents the estimated change in total employment over the projections period (2014-2024). "Projected job openings" represent openings due to growth and replacement.

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Job Openings on the Web

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Sources of Additional Information

Disclaimer: Sources are listed to provide additional information on related jobs, specialties, and/or industries. Links to non-DOL Internet sites are provided for your convenience and do not constitute an endorsement.

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