Job Duties Custom List 15-2051.00 — Data Scientists
- Create graphs, charts, or other visualizations to convey the results of data analysis using specialized software.
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- Produce data layers, maps, tables, or reports, using spatial analysis procedures or Geographic Information Systems (GIS) technology, equipment, or systems.
- Design or prepare graphic representations of Geographic Information Systems (GIS) data, using GIS hardware or software applications.
- Select cartographic elements needed for effective presentation of information.
- Create visual representations of geospatial data, using complex procedures such as analytical modeling, three-dimensional renderings, or plot creation.
- Transfer or rescale information from original photographs onto maps or other photographs.
- Apply three-dimensional (3D) or four-dimensional (4D) technologies to geospatial data to allow for new or different analyses or applications.
- Maintain or modify existing Geographic Information Systems (GIS) databases.
- Provide technical expertise in Geographic Information Systems (GIS) technology to clients or users.
- Perform computer programming, data analysis, or software development for Geographic Information Systems (GIS) applications, including the maintenance of existing systems or research and development for future enhancements.
- Enter data into Geographic Information Systems (GIS) databases, using techniques such as coordinate geometry, keyboard entry of tabular data, manual digitizing of maps, scanning or automatic conversion to vectors, or conversion of other sources of digital data.
- Review existing or incoming data for currency, accuracy, usefulness, quality, or completeness of documentation.
- Perform geospatial data building, modeling, or analysis, using advanced spatial analysis, data manipulation, or cartography software.
- Design or coordinate the development of integrated Geographic Information Systems (GIS) spatial or non-spatial databases.
- Perform integrated or computerized Geographic Information Systems (GIS) analyses to address scientific problems.
- Provide technical support to users or clients regarding the maintenance, development, or operation of Geographic Information Systems (GIS) databases, equipment, or applications.
- Collect, compile, or integrate Geographic Information Systems (GIS) data, such as remote sensing or cartographic data for inclusion in map manuscripts.
- Interpret aerial or ortho photographs.
- Meet with clients to discuss topics such as technical specifications, customized solutions, or operational problems.
- Document, design, code, or test Geographic Information Systems (GIS) models, internet mapping solutions, or other applications.
- Create, analyze, report, convert, or transfer data, using specialized applications program software.
- Confer with users to analyze, configure, or troubleshoot applications.
- Design, program, or model Geographic Information Systems (GIS) applications or procedures.
- Develop specialized computer software routines, internet-based Geographic Information Systems (GIS) databases, or business applications to customize geographic information.
- Make recommendations regarding upgrades, considering implications of new or revised Geographic Information Systems (GIS) software, equipment, or applications.
- Assist users in formulating Geographic Information Systems (GIS) requirements or understanding the implications of alternatives.
- Prepare training materials for, or make presentations to, Geographic Information Systems (GIS) users.
- Conduct research, data analysis, systems design, or support for software such as Geographic Information Systems (GIS) or Global Positioning Systems (GPS) mapping software.
- Read current literature, talk with colleagues, continue education, or participate in professional organizations or conferences to keep abreast of developments in Geographic Information Systems (GIS) technology, equipment, or systems.
- Recommend procedures, equipment, or software upgrades to increase data accessibility or ease of use.
- Produce data layers, maps, tables, or reports, using spatial analysis procedures or Geographic Information Systems (GIS) technology, equipment, or systems.
- Design or prepare graphic representations of Geographic Information Systems (GIS) data, using GIS hardware or software applications.
- Select cartographic elements needed for effective presentation of information.
- Create visual representations of geospatial data, using complex procedures such as analytical modeling, three-dimensional renderings, or plot creation.
- Transfer or rescale information from original photographs onto maps or other photographs.
- Apply three-dimensional (3D) or four-dimensional (4D) technologies to geospatial data to allow for new or different analyses or applications.
- Create gameplay prototypes for presentation to creative and technical staff and management.
- Prepare two-dimensional concept layouts or three-dimensional mock-ups.
- Prepare and revise initial game sketches using two- and three-dimensional graphical design software.
- Balance and adjust gameplay experiences to ensure the critical and commercial success of the product.
- Devise missions, challenges, or puzzles to be encountered in game play.
- Create core game features, including storylines, role-play mechanics, and character biographies for a new video game or game franchise.
- Solicit, obtain, and integrate feedback from design and technical staff into original game design.
- Conduct regular design reviews throughout the game development process.
- Develop and maintain design level documentation, including mechanics, guidelines, and mission outlines.
- Document all aspects of formal game design, using mock-up screenshots, sample menu layouts, gameplay flowcharts, and other graphical devices.
- Provide feedback to designers and other colleagues regarding game design features.
- Create and manage documentation, production schedules, prototyping goals, and communication plans in collaboration with production staff.
- Provide feedback to production staff regarding technical game qualities or adherence to original design.
- Guide design discussions between development teams.
- Oversee gameplay testing to ensure intended gaming experience and game adherence to original vision.
- Present new game design concepts to management and technical colleagues, including artists, animators, and programmers.
- Keep abreast of game design technology and techniques, industry trends, or audience interests, reactions, and needs by reviewing current literature, talking with colleagues, participating in educational programs, attending meetings or workshops, or participating in professional organizations or conferences.
- Review or evaluate competitive products, film, music, television, and other art forms to generate new game design ideas.
- Collaborate with artists to achieve appropriate visual style.
- Write or supervise the writing of game text and dialogue.
- Consult with multiple stakeholders to define requirements and implement online features.
- Determine supplementary virtual features, such as currency, item catalog, menu design, and audio direction.
- Create gameplay test plans for internal and external test groups.
- Provide test specifications to quality assurance staff.
- Create gameplay prototypes for presentation to creative and technical staff and management.
- Prepare two-dimensional concept layouts or three-dimensional mock-ups.
- Prepare and revise initial game sketches using two- and three-dimensional graphical design software.
- Write detailed analysis plans and descriptions of analyses and findings for research protocols or reports.
- Prepare tables and graphs to present clinical data or results.
- Prepare articles for publication or presentation at professional conferences.
- Draw conclusions or make predictions, based on data summaries or statistical analyses.
- Analyze clinical or survey data, using statistical approaches such as longitudinal analysis, mixed-effect modeling, logistic regression analyses, and model-building techniques.
- Calculate sample size requirements for clinical studies.
- Read current literature, attend meetings or conferences, and talk with colleagues to keep abreast of methodological or conceptual developments in fields such as biostatistics, pharmacology, life sciences, and social sciences.
- Design research studies in collaboration with physicians, life scientists, or other professionals.
- Write program code to analyze data with statistical analysis software.
- Review clinical or other medical research protocols and recommend appropriate statistical analyses.
- Develop or implement data analysis algorithms.
- Determine project plans, timelines, or technical objectives for statistical aspects of biological research studies.
- Prepare statistical data for inclusion in reports to data monitoring committees, federal regulatory agencies, managers, or clients.
- Plan or direct research studies related to life sciences.
- Monitor clinical trials or experiments to ensure adherence to established procedures or to verify the quality of data collected.
- Design or maintain databases of biological data.
- Apply research or simulation results to extend biological theory or recommend new research projects.
- Develop or use mathematical models to track changes in biological phenomena, such as the spread of infectious diseases.
- Assign work to biostatistical assistants or programmers.
- Analyze archival data, such as birth, death, and disease records.
- Design surveys to assess health issues.
- Teach graduate or continuing education courses or seminars in biostatistics.
- Provide biostatistical consultation to clients or colleagues.
- Write research proposals or grant applications for submission to external bodies.
- Collect data through surveys or experimentation.
- Write detailed analysis plans and descriptions of analyses and findings for research protocols or reports.
- Prepare tables and graphs to present clinical data or results.
- Prepare articles for publication or presentation at professional conferences.
- Develop new visual design concepts and modify concepts based on stakeholder feedback.
- Develop Web site maps, application models, image templates, or page templates that meet project goals, user needs, or industry standards.
- Develop system interaction or sequence diagrams.
- Direct and execute pre-production activities, such as creating moodboards or storyboards and establishing a project timeline.
- Research and apply innovative solutions for product design, visuals, and user experience to meet the needs of individual Web development projects.
- Write and edit technical documentation for digital interface products and designs, such as user manuals, testing protocols, and reports.
- Collaborate with management or users to develop e-commerce strategies and to integrate these strategies with Web sites.
- Collaborate with web development professionals, such as front-end or back-end developers, to complete the full scope of Web development projects.
- Communicate with network personnel or Web site hosting agencies to address hardware or software issues affecting Web sites.
- Conduct user research to determine design requirements and analyze user feedback to improve design quality.
- Confer with management or development teams to prioritize needs, resolve conflicts, develop content criteria, or choose solutions.
- Create searchable indices for Web page content.
- Create Web models or prototypes that include physical, interface, logical, or data models.
- Design, build, or maintain Web sites, using authoring or scripting languages, content creation tools, management tools, and digital media.
- Develop and document style guidelines for Web site content.
- Develop or implement procedures for ongoing Web site revision.
- Develop, validate, and document test routines and schedules to ensure that test cases mimic external interfaces and address all browser and device types.
- Document technical factors such as server load, bandwidth, database performance, and browser and device types.
- Identify or maintain links to and from other Web sites and check links to ensure proper functioning.
- Identify problems uncovered by testing or customer feedback, and correct problems or refer problems to appropriate personnel for correction.
- Incorporate technical considerations into Web site design plans, such as budgets, equipment, performance requirements, or legal issues including accessibility and privacy.
- Maintain understanding of current Web technologies or programming practices through continuing education, reading, or participation in professional conferences, workshops, or groups.
- Perform or direct Web site updates.
- Perform Web site tests according to planned schedules, or after any Web site or product revision.
- Provide clear, detailed descriptions of Web site specifications, such as product features, activities, software, communication protocols, programming languages, and operating systems software and hardware.
- Register Web sites with search engines to increase Web site traffic.
- Research, document, rate, or select alternatives for Web architecture or technologies.
- Respond to user email inquiries, or set up automated systems to send responses.
- Select programming languages, design tools, or applications.
- Write supporting code for Web applications or Web sites.
- Develop new visual design concepts and modify concepts based on stakeholder feedback.
- Develop Web site maps, application models, image templates, or page templates that meet project goals, user needs, or industry standards.
- Develop system interaction or sequence diagrams.
- Direct and execute pre-production activities, such as creating moodboards or storyboards and establishing a project timeline.
- Research and apply innovative solutions for product design, visuals, and user experience to meet the needs of individual Web development projects.
- Write and edit technical documentation for digital interface products and designs, such as user manuals, testing protocols, and reports.
- Report results of statistical analyses, including information in the form of graphs, charts, and tables.
- Report results of statistical analyses in peer-reviewed papers and technical manuals.
- Present statistical and nonstatistical results, using charts, bullets, and graphs, in meetings or conferences to audiences such as clients, peers, and students.
- Analyze and interpret statistical data to identify significant differences in relationships among sources of information.
- Identify relationships and trends in data, as well as any factors that could affect the results of research.
- Determine whether statistical methods are appropriate, based on user needs or research questions of interest.
- Prepare data for processing by organizing information, checking for inaccuracies, and adjusting and weighting the raw data.
- Design research projects that apply valid scientific techniques, and use information obtained from baselines or historical data to structure uncompromised and efficient analyses.
- Process large amounts of data for statistical modeling and graphic analysis, using computers.
- Adapt statistical methods to solve specific problems in many fields, such as economics, biology, and engineering.
- Evaluate the statistical methods and procedures used to obtain data to ensure validity, applicability, efficiency, and accuracy.
- Evaluate sources of information to determine any limitations, in terms of reliability or usability.
- Develop and test experimental designs, sampling techniques, and analytical methods.
- Plan data collection methods for specific projects, and determine the types and sizes of sample groups to be used.
- Supervise and provide instructions for workers collecting and tabulating data.
- Examine theories, such as those of probability and inference, to discover mathematical bases for new or improved methods of obtaining and evaluating numerical data.
- Prepare and structure data warehouses for storing data.
- Develop software applications or programming for statistical modeling and graphic analysis.
- Apply sampling techniques, or use complete enumeration bases to determine and define groups to be surveyed.
- Report results of statistical analyses, including information in the form of graphs, charts, and tables.
- Report results of statistical analyses in peer-reviewed papers and technical manuals.
- Present statistical and nonstatistical results, using charts, bullets, and graphs, in meetings or conferences to audiences such as clients, peers, and students.
- Write audit reports to communicate technical and procedural findings and recommend solutions.
- Develop presentations on threat intelligence.
- Document penetration test findings.
- Prepare and submit reports describing the results of security fixes.
- Assess the physical security of servers, systems, or network devices to identify vulnerability to temperature, vandalism, or natural disasters.
- Collect stakeholder data to evaluate risk and to develop mitigation strategies.
- Conduct network and security system audits, using established criteria.
- Configure information systems to incorporate principles of least functionality and least access.
- Design security solutions to address known device vulnerabilities.
- Develop and execute tests that simulate the techniques of known cyber threat actors.
- Develop infiltration tests that exploit device vulnerabilities.
- Develop security penetration testing processes, such as wireless, data networks, and telecommunication security tests.
- Discuss security solutions with information technology teams or management.
- Evaluate vulnerability assessments of local computing environments, networks, infrastructures, or enclave boundaries.
- Gather cyber intelligence to identify vulnerabilities.
- Identify new threat tactics, techniques, or procedures used by cyber threat actors.
- Identify security system weaknesses, using penetration tests.
- Investigate security incidents, using computer forensics, network forensics, root cause analysis, or malware analysis.
- Keep up with new penetration testing tools and methods.
- Maintain up-to-date knowledge of hacking trends.
- Test the security of systems by attempting to gain access to networks, Web-based applications, or computers.
- Update corporate policies to improve cyber security.
- Write audit reports to communicate technical and procedural findings and recommend solutions.
- Develop presentations on threat intelligence.
- Document penetration test findings.
- Prepare and submit reports describing the results of security fixes.
- Write materials for research publications, such as maps, tables, and reports, to disseminate findings.
- Write groundwater contamination reports on known, suspected, or potential hazardous waste sites.
- Analyze ecological data about the impact of pollution, erosion, floods, and other environmental problems on bodies of water.
- Answer technical questions from hydrologists, policymakers, or other customers developing water conservation plans.
- Apply research findings to minimize the environmental impacts of pollution, waterborne diseases, erosion, or sedimentation.
- Assist in designing programs to ensure the proper sealing of abandoned wells.
- Collect water and soil samples to test for physical, chemical, or biological properties, such as pH, oxygen level, temperature, and pollution.
- Develop computer models for hydrologic predictions.
- Estimate the costs and benefits of municipal projects, such as hydroelectric power plants, irrigation systems, and wastewater treatment facilities.
- Investigate complaints or conflicts related to the alteration of public waters by gathering information, recommending alternatives, or preparing legal documents.
- Investigate the properties, origins, or activities of glaciers, ice, snow, or permafrost.
- Locate and deliver information or data as requested by customers, such as contractors, government entities, and members of the public.
- Measure the properties of bodies of water, such as water levels, volume, and flow.
- Perform quality control checks on data to be used by hydrologists.
- Prepare, install, maintain, or repair equipment used for hydrologic study, such as water level recorders, stream flow gauges, and water analyzers.
- Provide real time data to emergency management and weather service personnel during flood events.
- Write materials for research publications, such as maps, tables, and reports, to disseminate findings.
- Write groundwater contamination reports on known, suspected, or potential hazardous waste sites.
- Disseminate research by writing reports, publishing papers, or presenting at professional conferences.
- Address the relationships of quantities, magnitudes, and forms through the use of numbers and symbols.
- Maintain knowledge in the field by reading professional journals, talking with other mathematicians, and attending professional conferences.
- Apply mathematical theories and techniques to the solution of practical problems in business, engineering, the sciences, or other fields.
- Develop mathematical or statistical models of phenomena to be used for analysis or for computational simulation.
- Perform computations and apply methods of numerical analysis to data.
- Assemble sets of assumptions, and explore the consequences of each set.
- Develop new principles and new relationships between existing mathematical principles to advance mathematical science.
- Develop computational methods for solving problems that occur in areas of science and engineering or that come from applications in business or industry.
- Design, analyze, and decipher encryption systems designed to transmit military, political, financial, or law-enforcement-related information in code.
- Conduct research to extend mathematical knowledge in traditional areas, such as algebra, geometry, probability, and logic.
- Disseminate research by writing reports, publishing papers, or presenting at professional conferences.
- Develop and organize training manuals, multimedia visual aids, and other educational materials.
- Analyze training needs to develop new training programs or modify and improve existing programs.
- Evaluate instructor performance and the effectiveness of training programs, providing recommendations for improvement.
- Plan, develop, and provide training and staff development programs, using knowledge of the effectiveness of methods such as classroom training, demonstrations, on-the-job training, meetings, conferences, and workshops.
- Prepare training budget for department or organization.
- Confer with management and conduct surveys to identify training needs based on projected production processes, changes, and other factors.
- Develop testing and evaluation procedures.
- Train instructors and supervisors in techniques and skills for training and dealing with employees.
- Conduct orientation sessions and arrange on-the-job training for new hires.
- Conduct or arrange for ongoing technical training and personal development classes for staff members.
- Review and evaluate training and apprenticeship programs for compliance with government standards.
- Coordinate established courses with technical and professional courses provided by community schools, and designate training procedures.
- Develop and organize training manuals, multimedia visual aids, and other educational materials.
- Generate standard or custom reports summarizing business, financial, or economic data for review by executives, managers, clients, and other stakeholders.
- Synthesize current business intelligence or trend data to support recommendations for action.
- Maintain library of model documents, templates, or other reusable knowledge assets.
- Create business intelligence tools or systems, including design of related databases, spreadsheets, or outputs.
- Manage timely flow of business intelligence information to users.
- Collect business intelligence data from available industry reports, public information, field reports, or purchased sources.
- Analyze competitive market strategies through analysis of related product, market, or share trends.
- Maintain or update business intelligence tools, databases, dashboards, systems, or methods.
- Identify or monitor current and potential customers, using business intelligence tools.
- Disseminate information regarding tools, reports, or metadata enhancements.
- Provide technical support for existing reports, dashboards, or other tools.
- Identify and analyze industry or geographic trends with business strategy implications.
- Communicate with customers, competitors, suppliers, professional organizations, or others to stay abreast of industry or business trends.
- Create or review technical design documentation to ensure the accurate development of reporting solutions.
- Analyze technology trends to identify markets for future product development or to improve sales of existing products.
- Conduct or coordinate tests to ensure that intelligence is consistent with defined needs.
- Document specifications for business intelligence or information technology reports, dashboards, or other outputs.
- Generate standard or custom reports summarizing business, financial, or economic data for review by executives, managers, clients, and other stakeholders.
- Prepare data analysis listings and activity, performance, or progress reports.
- Design and validate clinical databases, including designing or testing logic checks.
- Process clinical data, including receipt, entry, verification, or filing of information.
- Generate data queries, based on validation checks or errors and omissions identified during data entry, to resolve identified problems.
- Develop project-specific data management plans that address areas such as coding, reporting, or transfer of data, database locks, and work flow processes.
- Monitor work productivity or quality to ensure compliance with standard operating procedures.
- Prepare appropriate formatting to data sets as requested.
- Design forms for receiving, processing, or tracking data.
- Confer with end users to define or implement clinical system requirements such as data release formats, delivery schedules, and testing protocols.
- Perform quality control audits to ensure accuracy, completeness, or proper usage of clinical systems and data.
- Analyze clinical data using appropriate statistical tools.
- Evaluate processes and technologies, and suggest revisions to increase productivity and efficiency.
- Develop technical specifications for data management programming and communicate needs to information technology staff.
- Write work instruction manuals, data capture guidelines, or standard operating procedures.
- Supervise the work of data management project staff.
- Contribute to the compilation, organization, and production of protocols, clinical study reports, regulatory submissions, or other controlled documentation.
- Read technical literature and participate in continuing education or professional associations to maintain awareness of current database technology and best practices.
- Train staff on technical procedures or software program usage.
- Develop or select specific software programs for various research scenarios.
- Provide support and information to functional areas such as marketing, clinical monitoring, and medical affairs.
- Track the flow of work forms, including in-house data flow or electronic forms transfer.
- Prepare data analysis listings and activity, performance, or progress reports.
- Prepare project status reports by collecting, analyzing, and summarizing information and trends.
- Manage project execution to ensure adherence to budget, schedule, and scope.
- Confer with project personnel to identify and resolve problems.
- Assess current or future customer needs and priorities by communicating directly with customers, conducting surveys, or other methods.
- Initiate, review, or approve modifications to project plans.
- Schedule and facilitate meetings related to information technology projects.
- Direct or coordinate activities of project personnel.
- Develop implementation plans that include analyses such as cost-benefit or return on investment (ROI).
- Identify need for initial or supplemental project resources.
- Develop or update project plans for information technology projects including information such as project objectives, technologies, systems, information specifications, schedules, funding, and staffing.
- Perform risk assessments to develop response strategies.
- Identify, review, or select vendors or consultants to meet project needs.
- Develop and manage annual budgets for information technology projects.
- Establish and execute a project communication plan.
- Develop and manage work breakdown structure (WBS) of information technology projects.
- Monitor the performance of project team members, providing and documenting performance feedback.
- Coordinate recruitment or selection of project personnel.
- Assign duties, responsibilities, and spans of authority to project personnel.
- Negotiate with project stakeholders or suppliers to obtain resources or materials.
- Monitor or track project milestones and deliverables.
- Submit project deliverables, ensuring adherence to quality standards.
- Prepare project status reports by collecting, analyzing, and summarizing information and trends.
- Communicate project information through presentations, technical reports, or white papers.
- Verify stability, interoperability, portability, security, or scalability of system architecture.
- Develop system engineering, software engineering, system integration, or distributed system architectures.
- Collaborate with engineers or software developers to select appropriate design solutions or ensure the compatibility of system components.
- Identify system data, hardware, or software components required to meet user needs.
- Communicate with staff or clients to understand specific system requirements.
- Research, test, or verify proper functioning of software patches and fixes.
- Provide advice on project costs, design concepts, or design changes.
- Perform security analyses of developed or packaged software components.
- Provide technical guidance or support for the development or troubleshooting of systems.
- Document design specifications, installation instructions, and other system-related information.
- Define and analyze objectives, scope, issues, or organizational impact of information systems.
- Monitor system operation to detect potential problems.
- Design and conduct hardware or software tests.
- Evaluate current or emerging technologies to consider factors such as cost, portability, compatibility, or usability.
- Provide customers or installation teams guidelines for implementing secure systems.
- Establish functional or system standards to address operational requirements, quality requirements, and design constraints.
- Investigate system component suitability for specified purposes, and make recommendations regarding component use.
- Complete models and simulations, using manual or automated tools, to analyze or predict system performance under different operating conditions.
- Develop or approve project plans, schedules, or budgets.
- Develop efficient and effective system controllers.
- Evaluate existing systems to determine effectiveness, and suggest changes to meet organizational requirements.
- Configure servers to meet functional specifications.
- Direct the analysis, development, and operation of complete computer systems.
- Develop application-specific software.
- Perform ongoing hardware and software maintenance operations, including installing or upgrading hardware or software.
- Direct the installation of operating systems, network or application software, or computer or network hardware.
- Train system users in system operation or maintenance.
- Communicate project information through presentations, technical reports, or white papers.
- Prepare electronic commerce designs or prototypes, such as storyboards, mock-ups, or other content, using graphics design software.
- Manage tracking and reporting of search-related activities and provide analyses to marketing executives.
- Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.
- Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
- Participate in the development or implementation of online marketing strategy.
- Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.
- Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility.
- Assist in setting up or optimizing analytics tools for tracking visitors' behaviors.
- Identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns.
- Create content strategies for digital media.
- Combine secondary data sources with keyword research to more accurately profile and satisfy user intent.
- Collaborate with other marketing staff to integrate and complement marketing strategies across multiple sales channels.
- Optimize shopping cart experience or Web site conversion rates against Key Performance Indicators (KPIs).
- Improve search-related activities through ongoing analysis, experimentation, or optimization tests, using A/B or multivariate methods.
- Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites.
- Conduct market research analysis to identify search query trends, real-time search and news media activity, popular social media topics, electronic commerce trends, market opportunities, or competitor performance.
- Propose online or multiple-sales-channel campaigns to marketing executives.
- Evaluate new emerging media or technologies and make recommendations for their application within Internet marketing or search marketing campaigns.
- Communicate and collaborate with merchants, Webmasters, bloggers, or online editors to strategically place hyperlinks.
- Identify, evaluate, or procure hardware or software for implementing online marketing campaigns.
- Collaborate with Web, multimedia, or art design staffs to create multimedia Web sites or other internet content that conforms to brand and company visual format.
- Keep abreast of government regulations and emerging Web technology to ensure regulatory compliance by reviewing current literature, talking with colleagues, participating in educational programs, attending meetings or workshops, or participating in professional organizations or conferences.
- Purchase or negotiate placement of listings in local search engines, directories, or digital mapping technologies.
- Coordinate sales or other promotional strategies with merchandising, operations, or inventory control staff to ensure product catalogs are current, accurate, and organized for best findability against user intent.
- Execute or manage social media campaigns to inform search marketing tactics.
- Conduct financial modeling for online marketing programs or Web site revenue forecasting.
- Implement online customer service processes to ensure positive and consistent user experiences.
- Develop transactional Web applications, using Web programming software and knowledge of programming languages, such as hypertext markup language (HTML) and extensible markup language (XML).
- Identify and develop commercial or technical specifications, such as usability, pricing, checkout, or data security, to promote transactional internet-enabled commerce functionality.
- Define product requirements, based on market research analysis, in collaboration with user interface design and engineering staff.
- Execute or manage banner, video, or other non-text link ad campaigns.
- Assist in the evaluation or negotiation of contracts with vendors or online partners.
- Assist in the development of online transaction or security policies.
- Execute and manage communications with digital journalists or bloggers.
- Resolve product availability problems in collaboration with customer service staff.
- Identify methods for interfacing Web application technologies with enterprise resource planning or other system software.
- Prepare electronic commerce designs or prototypes, such as storyboards, mock-ups, or other content, using graphics design software.
