- Investigate customer problems referred by technical support.
Occupations with related tasks Save Table: XLSX CSV
- Implement online customer service processes to ensure positive and consistent user experiences.
- Resolve product availability problems in collaboration with customer service staff.
- Manage tracking and reporting of search-related activities and provide analyses to marketing executives.
- Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.
- Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
- Participate in the development or implementation of online marketing strategy.
- Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.
- Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility.
- Assist in setting up or optimizing analytics tools for tracking visitors' behaviors.
- Identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns.
- Create content strategies for digital media.
- Combine secondary data sources with keyword research to more accurately profile and satisfy user intent.
- Collaborate with other marketing staff to integrate and complement marketing strategies across multiple sales channels.
- Optimize shopping cart experience or Web site conversion rates against Key Performance Indicators (KPIs).
- Improve search-related activities through ongoing analysis, experimentation, or optimization tests, using A/B or multivariate methods.
- Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites.
- Conduct market research analysis to identify search query trends, real-time search and news media activity, popular social media topics, electronic commerce trends, market opportunities, or competitor performance.
- Propose online or multiple-sales-channel campaigns to marketing executives.
- Evaluate new emerging media or technologies and make recommendations for their application within Internet marketing or search marketing campaigns.
- Communicate and collaborate with merchants, Webmasters, bloggers, or online editors to strategically place hyperlinks.
- Identify, evaluate, or procure hardware or software for implementing online marketing campaigns.
- Collaborate with Web, multimedia, or art design staffs to create multimedia Web sites or other internet content that conforms to brand and company visual format.
- Keep abreast of government regulations and emerging Web technology to ensure regulatory compliance by reviewing current literature, talking with colleagues, participating in educational programs, attending meetings or workshops, or participating in professional organizations or conferences.
- Purchase or negotiate placement of listings in local search engines, directories, or digital mapping technologies.
- Coordinate sales or other promotional strategies with merchandising, operations, or inventory control staff to ensure product catalogs are current, accurate, and organized for best findability against user intent.
- Execute or manage social media campaigns to inform search marketing tactics.
- Conduct financial modeling for online marketing programs or Web site revenue forecasting.
- Develop transactional Web applications, using Web programming software and knowledge of programming languages, such as hypertext markup language (HTML) and extensible markup language (XML).
- Identify and develop commercial or technical specifications, such as usability, pricing, checkout, or data security, to promote transactional internet-enabled commerce functionality.
- Define product requirements, based on market research analysis, in collaboration with user interface design and engineering staff.
- Execute or manage banner, video, or other non-text link ad campaigns.
- Assist in the evaluation or negotiation of contracts with vendors or online partners.
- Prepare electronic commerce designs or prototypes, such as storyboards, mock-ups, or other content, using graphics design software.
- Assist in the development of online transaction or security policies.
- Execute and manage communications with digital journalists or bloggers.
- Identify methods for interfacing Web application technologies with enterprise resource planning or other system software.
- Implement online customer service processes to ensure positive and consistent user experiences.
- Resolve product availability problems in collaboration with customer service staff.
- Select substitute titles when requested materials are unavailable, following criteria such as age, education, and interests.
- Perform clerical activities, such as answering phones, sorting mail, filing, typing, word processing, and photocopying and mailing out material.
- Sort books, publications, and other items according to established procedure and return them to shelves, files, or other designated storage areas.
- Open and close library during specified hours and secure library equipment, such as computers and audio-visual equipment.
- Locate library materials for patrons, including books, periodicals, tape cassettes, Braille volumes, and pictures.
- Enter and update patrons' records on computers.
- Answer routine inquiries and refer patrons in need of professional assistance to librarians.
- Manage reserve materials by placing items on reserve for library patrons, checking items in and out of library, and removing out-of-date items.
- Lend, reserve, and collect books, periodicals, videotapes, and other materials at circulation desks and process materials for inter-library loans.
- Instruct patrons on how to use reference sources, card catalogs, and automated information systems.
- Inspect returned books for condition and due-date status and compute any applicable fines.
- Maintain records of items received, stored, issued, and returned and file catalog cards according to system used.
- Register new patrons and issue borrower identification cards that permit patrons to borrow books and other materials.
- Process new materials including books, audio-visual materials, and computer software.
- Provide assistance to librarians in the maintenance of collections of books, periodicals, magazines, newspapers, and audio-visual and other materials.
- Review records, such as microfilm and issue cards, to identify titles of overdue materials and delinquent borrowers.
- Send out notices and accept fine payments for lost or overdue books.
- Maintain library equipment, such as photocopiers, scanners, and computers, and instruct patrons in proper use of such equipment.
- Schedule, supervise, and train clerical workers, volunteers, student assistants, and other library employees.
- Repair books using mending tape, paste, and brushes or prepare books to be sent to a bindery for repair.
- Take action to deal with disruptive or problem patrons.
- Prepare, store, and retrieve classification and catalog information, lecture notes, or other information related to stored documents, using computers.
- Prepare library statistics reports.
- Deliver and retrieve items to and from departments by hand or using push carts.
- Assist in the preparation of book displays.
- Classify and catalog items according to content and purpose.
- Operate small branch libraries, under the direction of off-site librarian supervisors.
- Plan or participate in library events and programs, such as story time with children.
- Perform accounting and bookkeeping activities, such as invoicing, maintaining financial records, budgeting, and handling cash.
- Operate and maintain audio-visual equipment.
- Place books in mailing containers, affix address labels, and secure containers with straps for mailing to blind library patrons.
- Design or maintain library web site and online catalogues.
- Acquire books, pamphlets, periodicals, audio-visual materials, and other library supplies by checking prices, figuring costs, and preparing appropriate order forms and facilitating the ordering process by providing such information to others.
- Select substitute titles when requested materials are unavailable, following criteria such as age, education, and interests.
- Perform clerical activities, such as answering phones, sorting mail, filing, typing, word processing, and photocopying and mailing out material.
- Explain changes in contract provisions to customers.
- Ascertain premium rates required and cash reserves and liabilities necessary to ensure payment of future benefits.
- Collaborate with programmers, underwriters, accounts, claims experts, and senior management to help companies develop plans for new lines of business or improvements to existing business.
- Analyze statistical information to estimate mortality, accident, sickness, disability, and retirement rates.
- Design, review, and help administer insurance, annuity and pension plans, determining financial soundness and calculating premiums.
- Determine, or help determine, company policy, and explain complex technical matters to company executives, government officials, shareholders, policyholders, or the public.
- Construct probability tables for events such as fires, natural disasters, and unemployment, based on analysis of statistical data and other pertinent information.
- Determine equitable basis for distributing surplus earnings under participating insurance and annuity contracts in mutual companies.
- Negotiate terms and conditions of reinsurance with other companies.
- Provide expertise to help financial institutions manage risks and maximize returns associated with investment products or credit offerings.
- Determine policy contract provisions for each type of insurance.
- Manage credit and help price corporate security offerings.
- Provide advice to clients on a contract basis, working as a consultant.
- Testify before public agencies on proposed legislation affecting businesses.
- Testify in court as expert witness or to provide legal evidence on matters such as the value of potential lifetime earnings of a person disabled or killed in an accident.
- Explain changes in contract provisions to customers.
- Respond to user email inquiries, or set up automated systems to send responses.
- Write supporting code for Web applications or Web sites.
- Design, build, or maintain Web sites, using authoring or scripting languages, content creation tools, management tools, and digital media.
- Back up files from Web sites to local directories for instant recovery in case of problems.
- Select programming languages, design tools, or applications.
- Evaluate code to ensure that it is valid, is properly structured, meets industry standards, and is compatible with browsers, devices, or operating systems.
- Develop databases that support Web applications and Web sites.
- Perform Web site tests according to planned schedules, or after any Web site or product revision.
- Perform or direct Web site updates.
- Maintain understanding of current Web technologies or programming practices through continuing education, reading, or participation in professional conferences, workshops, or groups.
- Analyze user needs to determine technical requirements.
- Renew domain name registrations.
- Confer with management or development teams to prioritize needs, resolve conflicts, develop content criteria, or choose solutions.
- Communicate with network personnel or Web site hosting agencies to address hardware or software issues affecting Web sites.
- Collaborate with management or users to develop e-commerce strategies and to integrate these strategies with Web sites.
- Document test plans, testing procedures, or test results.
- Establish appropriate server directory trees.
- Recommend and implement performance improvements.
- Document technical factors such as server load, bandwidth, database performance, and browser and device types.
- Develop or implement procedures for ongoing Web site revision.
- Create Web models or prototypes that include physical, interface, logical, or data models.
- Provide clear, detailed descriptions of Web site specifications, such as product features, activities, software, communication protocols, programming languages, and operating systems software and hardware.
- Evaluate or recommend server hardware or software.
- Monitor security system performance logs to identify problems and notify security specialists when problems occur.
- Install and configure hypertext transfer protocol (HTTP) servers and associated operating systems.
- Research, document, rate, or select alternatives for Web architecture or technologies.
- Develop system interaction or sequence diagrams.
- Design and implement Web site security measures, such as firewalls and message encryption.
- Incorporate technical considerations into Web site design plans, such as budgets, equipment, performance requirements, and legal issues including accessibility and privacy.
- Respond to user email inquiries, or set up automated systems to send responses.
- Investigate customer problems referred by technical support.
- Identify, analyze, and document problems with program function, output, online screen, or content.
- Document software defects, using a bug tracking system, and report defects to software developers.
- Develop testing programs that address areas such as database impacts, software scenarios, regression testing, negative testing, error or bug retests, or usability.
- Design test plans, scenarios, scripts, or procedures.
- Document test procedures to ensure replicability and compliance with standards.
- Provide feedback and recommendations to developers on software usability and functionality.
- Install, maintain, or use software testing programs.
- Test system modifications to prepare for implementation.
- Create or maintain databases of known test defects.
- Develop or specify standards, methods, or procedures to determine product quality or release readiness.
- Monitor bug resolution efforts and track successes.
- Update automated test scripts to ensure currency.
- Participate in product design reviews to provide input on functional requirements, product designs, schedules, or potential problems.
- Plan test schedules or strategies in accordance with project scope or delivery dates.
- Monitor program performance to ensure efficient and problem-free operations.
- Conduct software compatibility tests with programs, hardware, operating systems, or network environments.
- Review software documentation to ensure technical accuracy, compliance, or completeness, or to mitigate risks.
- Identify program deviance from standards, and suggest modifications to ensure compliance.
- Perform initial debugging procedures by reviewing configuration files, logs, or code pieces to determine breakdown source.
- Design or develop automated testing tools.
- Install and configure recreations of software production environments to allow testing of software performance.
- Collaborate with field staff or customers to evaluate or diagnose problems and recommend possible solutions.
- Coordinate user or third-party testing.
- Visit beta testing sites to evaluate software performance.
- Conduct historical analyses of test results.
- Evaluate or recommend software for testing or bug tracking.
- Modify existing software to correct errors, allow it to adapt to new hardware, or to improve its performance.
- Recommend purchase of equipment to control dust, temperature, or humidity in area of system installation.
- Store, retrieve, and manipulate data for analysis of system capabilities and requirements.
- Investigate customer problems referred by technical support.
- Respond to user email inquiries, or set up automated systems to send responses.
- Collaborate with management or users to develop e-commerce strategies and to integrate these strategies with Web sites.
- Collaborate with web development professionals, such as front-end or back-end developers, to complete the full scope of Web development projects.
- Communicate with network personnel or Web site hosting agencies to address hardware or software issues affecting Web sites.
- Conduct user research to determine design requirements and analyze user feedback to improve design quality.
- Confer with management or development teams to prioritize needs, resolve conflicts, develop content criteria, or choose solutions.
- Create searchable indices for Web page content.
- Create Web models or prototypes that include physical, interface, logical, or data models.
- Design, build, or maintain Web sites, using authoring or scripting languages, content creation tools, management tools, and digital media.
- Develop and document style guidelines for Web site content.
- Develop new visual design concepts and modify concepts based on stakeholder feedback.
- Develop or implement procedures for ongoing Web site revision.
- Develop system interaction or sequence diagrams.
- Develop Web site maps, application models, image templates, or page templates that meet project goals, user needs, or industry standards.
- Develop, validate, and document test routines and schedules to ensure that test cases mimic external interfaces and address all browser and device types.
- Direct and execute pre-production activities, such as creating moodboards or storyboards and establishing a project timeline.
- Document technical factors such as server load, bandwidth, database performance, and browser and device types.
- Identify or maintain links to and from other Web sites and check links to ensure proper functioning.
- Identify problems uncovered by testing or customer feedback, and correct problems or refer problems to appropriate personnel for correction.
- Incorporate technical considerations into Web site design plans, such as budgets, equipment, performance requirements, or legal issues including accessibility and privacy.
- Maintain understanding of current Web technologies or programming practices through continuing education, reading, or participation in professional conferences, workshops, or groups.
- Perform or direct Web site updates.
- Perform Web site tests according to planned schedules, or after any Web site or product revision.
- Provide clear, detailed descriptions of Web site specifications, such as product features, activities, software, communication protocols, programming languages, and operating systems software and hardware.
- Register Web sites with search engines to increase Web site traffic.
- Research and apply innovative solutions for product design, visuals, and user experience to meet the needs of individual Web development projects.
- Research, document, rate, or select alternatives for Web architecture or technologies.
- Select programming languages, design tools, or applications.
- Write and edit technical documentation for digital interface products and designs, such as user manuals, testing protocols, and reports.
- Write supporting code for Web applications or Web sites.
- Respond to user email inquiries, or set up automated systems to send responses.
