- Assist users in formulating Geographic Information Systems (GIS) requirements or understanding the implications of alternatives.
Occupations with related tasks Save Table: XLSX CSV
- Solicit, obtain, and integrate feedback from design and technical staff into original game design.
- Guide design discussions between development teams.
- Collaborate with artists to achieve appropriate visual style.
- Consult with multiple stakeholders to define requirements and implement online features.
- Provide feedback to designers and other colleagues regarding game design features.
- Provide feedback to production staff regarding technical game qualities or adherence to original design.
- Present new game design concepts to management and technical colleagues, including artists, animators, and programmers.
- Provide test specifications to quality assurance staff.
- Balance and adjust gameplay experiences to ensure the critical and commercial success of the product.
- Devise missions, challenges, or puzzles to be encountered in game play.
- Create core game features, including storylines, role-play mechanics, and character biographies for a new video game or game franchise.
- Conduct regular design reviews throughout the game development process.
- Develop and maintain design level documentation, including mechanics, guidelines, and mission outlines.
- Document all aspects of formal game design, using mock-up screenshots, sample menu layouts, gameplay flowcharts, and other graphical devices.
- Create and manage documentation, production schedules, prototyping goals, and communication plans in collaboration with production staff.
- Create gameplay prototypes for presentation to creative and technical staff and management.
- Oversee gameplay testing to ensure intended gaming experience and game adherence to original vision.
- Prepare two-dimensional concept layouts or three-dimensional mock-ups.
- Keep abreast of game design technology and techniques, industry trends, or audience interests, reactions, and needs by reviewing current literature, talking with colleagues, participating in educational programs, attending meetings or workshops, or participating in professional organizations or conferences.
- Review or evaluate competitive products, film, music, television, and other art forms to generate new game design ideas.
- Write or supervise the writing of game text and dialogue.
- Determine supplementary virtual features, such as currency, item catalog, menu design, and audio direction.
- Prepare and revise initial game sketches using two- and three-dimensional graphical design software.
- Create gameplay test plans for internal and external test groups.
- Solicit, obtain, and integrate feedback from design and technical staff into original game design.
- Guide design discussions between development teams.
- Collaborate with artists to achieve appropriate visual style.
- Consult with multiple stakeholders to define requirements and implement online features.
- Provide feedback to designers and other colleagues regarding game design features.
- Provide feedback to production staff regarding technical game qualities or adherence to original design.
- Present new game design concepts to management and technical colleagues, including artists, animators, and programmers.
- Provide test specifications to quality assurance staff.
- Collaborate with engineers or software developers to select appropriate design solutions or ensure the compatibility of system components.
- Communicate with staff or clients to understand specific system requirements.
- Communicate project information through presentations, technical reports, or white papers.
- Verify stability, interoperability, portability, security, or scalability of system architecture.
- Develop system engineering, software engineering, system integration, or distributed system architectures.
- Identify system data, hardware, or software components required to meet user needs.
- Research, test, or verify proper functioning of software patches and fixes.
- Provide advice on project costs, design concepts, or design changes.
- Perform security analyses of developed or packaged software components.
- Provide technical guidance or support for the development or troubleshooting of systems.
- Document design specifications, installation instructions, and other system-related information.
- Define and analyze objectives, scope, issues, or organizational impact of information systems.
- Monitor system operation to detect potential problems.
- Design and conduct hardware or software tests.
- Evaluate current or emerging technologies to consider factors such as cost, portability, compatibility, or usability.
- Provide customers or installation teams guidelines for implementing secure systems.
- Establish functional or system standards to address operational requirements, quality requirements, and design constraints.
- Investigate system component suitability for specified purposes, and make recommendations regarding component use.
- Complete models and simulations, using manual or automated tools, to analyze or predict system performance under different operating conditions.
- Develop or approve project plans, schedules, or budgets.
- Develop efficient and effective system controllers.
- Evaluate existing systems to determine effectiveness, and suggest changes to meet organizational requirements.
- Configure servers to meet functional specifications.
- Direct the analysis, development, and operation of complete computer systems.
- Develop application-specific software.
- Perform ongoing hardware and software maintenance operations, including installing or upgrading hardware or software.
- Direct the installation of operating systems, network or application software, or computer or network hardware.
- Train system users in system operation or maintenance.
- Collaborate with engineers or software developers to select appropriate design solutions or ensure the compatibility of system components.
- Communicate with staff or clients to understand specific system requirements.
- Communicate project information through presentations, technical reports, or white papers.
- Consult with management to ensure agreement on system principles.
- Confer with clients regarding the nature of the information processing or computation needs a computer program is to address.
- Troubleshoot program and system malfunctions to restore normal functioning.
- Provide staff and users with assistance solving computer-related problems, such as malfunctions and program problems.
- Test, maintain, and monitor computer programs and systems, including coordinating the installation of computer programs and systems.
- Use the computer in the analysis and solution of business problems, such as development of integrated production and inventory control and cost analysis systems.
- Coordinate and link the computer systems within an organization to increase compatibility so that information can be shared.
- Use object-oriented programming languages, as well as client and server applications development processes and multimedia and Internet technology.
- Analyze information processing or computation needs and plan and design computer systems, using techniques such as structured analysis, data modeling, and information engineering.
- Expand or modify system to serve new purposes or improve work flow.
- Train staff and users to work with computer systems and programs.
- Assess the usefulness of pre-developed application packages and adapt them to a user environment.
- Determine computer software or hardware needed to set up or alter systems.
- Read manuals, periodicals, and technical reports to learn how to develop programs that meet staff and user requirements.
- Develop, document, and revise system design procedures, test procedures, and quality standards.
- Recommend new equipment or software packages.
- Define the goals of the system and devise flow charts and diagrams describing logical operational steps of programs.
- Review and analyze computer printouts and performance indicators to locate code problems, and correct errors by correcting codes.
- Interview or survey workers, observe job performance, or perform the job to determine what information is processed and how it is processed.
- Supervise computer programmers or other systems analysts or serve as project leaders for particular systems projects.
- Prepare cost-benefit and return-on-investment analyses to aid in decisions on system implementation.
- Specify inputs accessed by the system and plan the distribution and use of the results.
- Consult with management to ensure agreement on system principles.
- Confer with clients regarding the nature of the information processing or computation needs a computer program is to address.
- Confer with end users to define or implement clinical system requirements such as data release formats, delivery schedules, and testing protocols.
- Develop technical specifications for data management programming and communicate needs to information technology staff.
- Provide support and information to functional areas such as marketing, clinical monitoring, and medical affairs.
- Design and validate clinical databases, including designing or testing logic checks.
- Process clinical data, including receipt, entry, verification, or filing of information.
- Generate data queries, based on validation checks or errors and omissions identified during data entry, to resolve identified problems.
- Develop project-specific data management plans that address areas such as coding, reporting, or transfer of data, database locks, and work flow processes.
- Monitor work productivity or quality to ensure compliance with standard operating procedures.
- Prepare appropriate formatting to data sets as requested.
- Design forms for receiving, processing, or tracking data.
- Prepare data analysis listings and activity, performance, or progress reports.
- Perform quality control audits to ensure accuracy, completeness, or proper usage of clinical systems and data.
- Analyze clinical data using appropriate statistical tools.
- Evaluate processes and technologies, and suggest revisions to increase productivity and efficiency.
- Write work instruction manuals, data capture guidelines, or standard operating procedures.
- Supervise the work of data management project staff.
- Contribute to the compilation, organization, and production of protocols, clinical study reports, regulatory submissions, or other controlled documentation.
- Read technical literature and participate in continuing education or professional associations to maintain awareness of current database technology and best practices.
- Train staff on technical procedures or software program usage.
- Develop or select specific software programs for various research scenarios.
- Track the flow of work forms, including in-house data flow or electronic forms transfer.
- Confer with end users to define or implement clinical system requirements such as data release formats, delivery schedules, and testing protocols.
- Develop technical specifications for data management programming and communicate needs to information technology staff.
- Provide support and information to functional areas such as marketing, clinical monitoring, and medical affairs.
- Communicate with customers, sales staff, or marketing staff to determine customer needs.
- Prepare design presentations and proposals for staff or customers.
- Explain design specifications to integration or test engineers.
- Develop or recommend network security measures, such as firewalls, network security audits, or automated security probes.
- Develop disaster recovery plans.
- Monitor and analyze network performance and reports on data input or output to detect problems, identify inefficient use of computer resources, or perform capacity planning.
- Coordinate network or design activities with designers of associated networks.
- Develop conceptual, logical, or physical network designs.
- Develop and implement solutions for network problems.
- Determine specific network hardware or software requirements, such as platforms, interfaces, bandwidths, or routine schemas.
- Communicate with system users to ensure accounts are set up properly or to diagnose and solve operational problems.
- Visit vendors, attend conferences or training sessions, or study technical journals to keep up with changes in technology.
- Evaluate network designs to determine whether customer requirements are met efficiently and effectively.
- Participate in network technology upgrade or expansion projects, including installation of hardware and software and integration testing.
- Adjust network sizes to meet volume or capacity demands.
- Prepare detailed network specifications, including diagrams, charts, equipment configurations, or recommended technologies.
- Develop network-related documentation.
- Estimate time and materials needed to complete projects.
- Supervise engineers or other staff in the design or implementation of network solutions.
- Coordinate network operations, maintenance, repairs, or upgrades.
- Develop procedures to track, project, or report network availability, reliability, capacity, or utilization.
- Research and test new or modified hardware or software products to determine performance and interoperability.
- Design, build, or operate equipment configuration prototypes, including network hardware, software, servers, or server operation systems.
- Prepare or monitor project schedules, budgets, or cost control systems.
- Develop plans or budgets for network equipment replacement.
- Coordinate installation of new equipment.
- Develop or maintain project reporting systems.
- Use network computer-aided design (CAD) software packages to optimize network designs.
- Maintain or coordinate the maintenance of network peripherals, such as printers.
- Develop and write procedures for installation, use, or troubleshooting of communications hardware or software.
- Communicate with vendors to gather information about products, alert them to future needs, resolve problems, or address system maintenance issues.
- Maintain networks by performing activities such as file addition, deletion, or backup.
- Design, organize, and deliver product awareness, skills transfer, or product education sessions for staff or suppliers.
- Communicate with customers, sales staff, or marketing staff to determine customer needs.
- Prepare design presentations and proposals for staff or customers.
- Explain design specifications to integration or test engineers.
- Confer with systems analysts, engineers, programmers and others to design systems and to obtain information on project limitations and capabilities, performance requirements and interfaces.
- Prepare reports or correspondence concerning project specifications, activities, or status.
- Analyze information to determine, recommend, and plan installation of a new system or modification of an existing system.
- Analyze user needs and software requirements to determine feasibility of design within time and cost constraints.
- Confer with data processing or project managers to obtain information on limitations or capabilities for data processing projects.
- Consult with customers or other departments on project status, proposals, or technical issues, such as software system design or maintenance.
- Coordinate installation of software system.
- Design, develop and modify software systems, using scientific analysis and mathematical models to predict and measure outcomes and consequences of design.
- Determine system performance standards.
- Develop or direct software system testing or validation procedures, programming, or documentation.
- Modify existing software to correct errors, adapt it to new hardware, or upgrade interfaces and improve performance.
- Monitor functioning of equipment to ensure system operates in conformance with specifications.
- Obtain and evaluate information on factors such as reporting formats required, costs, or security needs to determine hardware configuration.
- Recommend purchase of equipment to control dust, temperature, or humidity in area of system installation.
- Specify power supply requirements and configuration.
- Store, retrieve, and manipulate data for analysis of system capabilities and requirements.
- Supervise and assign work to programmers, designers, technologists, technicians, or other engineering or scientific personnel.
- Supervise the work of programmers, technologists and technicians and other engineering and scientific personnel.
- Train users to use new or modified equipment.
- Confer with systems analysts, engineers, programmers and others to design systems and to obtain information on project limitations and capabilities, performance requirements and interfaces.
- Prepare reports or correspondence concerning project specifications, activities, or status.
- Collaborate with system architects, software architects, design analysts, and others to understand business or industry requirements.
- Document and communicate database schemas, using accepted notations.
- Develop and document database architectures.
- Develop database architectural strategies at the modeling, design and implementation stages to address business or industry requirements.
- Design databases to support business applications, ensuring system scalability, security, performance, and reliability.
- Develop data models for applications, metadata tables, views or related database structures.
- Design database applications, such as interfaces, data transfer mechanisms, global temporary tables, data partitions, and function-based indexes to enable efficient access of the generic database structure.
- Develop methods for integrating different products so they work properly together, such as customizing commercial databases to fit specific needs.
- Create and enforce database development standards.
- Develop data model describing data elements and their use, following procedures and using pen, template or computer software.
- Work as part of a project team to coordinate database development and determine project scope and limitations.
- Identify and evaluate industry trends in database systems to serve as a source of information and advice for upper management.
- Set up database clusters, backup, or recovery processes.
- Demonstrate database technical functionality, such as performance, security and reliability.
- Develop load-balancing processes to eliminate down time for backup processes.
- Plan and install upgrades of database management system software to enhance database performance.
- Identify, evaluate and recommend hardware or software technologies to achieve desired database performance.
- Test programs or databases, correct errors, and make necessary modifications.
- Identify and correct deviations from database development standards.
- Review project requests describing database user needs to estimate time and cost required to accomplish project.
- Write and code logical and physical database descriptions, and specify identifiers of database to management system or direct others in coding descriptions.
- Develop or maintain archived procedures, procedural codes, or queries for applications.
- Provide technical support to junior staff or clients.
- Establish and calculate optimum values for database parameters, using manuals and calculators.
- Train users and answer questions.
- Collaborate with system architects, software architects, design analysts, and others to understand business or industry requirements.
- Document and communicate database schemas, using accepted notations.
- Consult with users, management, vendors, and technicians to determine computing needs and system requirements.
- Analyze problems to develop solutions involving computer hardware and software.
- Apply theoretical expertise and innovation to create or apply new technology, such as adapting principles for applying computers to new uses.
- Assign or schedule tasks to meet work priorities and goals.
- Meet with managers, vendors, and others to solicit cooperation and resolve problems.
- Design computers and the software that runs them.
- Conduct logical analyses of business, scientific, engineering, and other technical problems, formulating mathematical models of problems for solution by computers.
- Evaluate project plans and proposals to assess feasibility issues.
- Participate in multidisciplinary projects in areas such as virtual reality, human-computer interaction, or robotics.
- Develop and interpret organizational goals, policies, and procedures.
- Develop performance standards, and evaluate work in light of established standards.
- Maintain network hardware and software, direct network security measures, and monitor networks to ensure availability to system users.
- Direct daily operations of departments, coordinating project activities with other departments.
- Participate in staffing decisions and direct training of subordinates.
- Approve, prepare, monitor, and adjust operational budgets.
- Consult with users, management, vendors, and technicians to determine computing needs and system requirements.
- Confer with staff, users, and management to establish requirements for new systems or modifications.
- Oversee the daily performance of computer systems.
- Set up equipment for employee use, performing or ensuring proper installation of cables, operating systems, or appropriate software.
- Read technical manuals, confer with users, or conduct computer diagnostics to investigate and resolve problems or to provide technical assistance and support.
- Answer user inquiries regarding computer software or hardware operation to resolve problems.
- Install and perform minor repairs to hardware, software, or peripheral equipment, following design or installation specifications.
- Enter commands and observe system functioning to verify correct operations and detect errors.
- Maintain records of daily data communication transactions, problems and remedial actions taken, or installation activities.
- Refer major hardware or software problems or defective products to vendors or technicians for service.
- Prepare evaluations of software or hardware, and recommend improvements or upgrades.
- Develop training materials and procedures, or train users in the proper use of hardware or software.
- Inspect equipment and read order sheets to prepare for delivery to users.
- Read trade magazines and technical manuals, or attend conferences and seminars to maintain knowledge of hardware and software.
- Conduct office automation feasibility studies, including workflow analysis, space design, or cost comparison analysis.
- Hire, supervise, and direct workers engaged in special project work, problem-solving, monitoring, and installation of data communication equipment and software.
- Modify and customize commercial programs for internal needs.
- Confer with staff, users, and management to establish requirements for new systems or modifications.
- Consult with lighting director or production staff to determine lighting requirements.
- Assess safety of wiring or equipment set-up to determine the risk of fire or electrical shock.
- Disassemble and store equipment after performances.
- Install color effects or image patterns, such as color filters, onto lighting fixtures.
- Install electrical cables or wire fixtures.
- Load, unload, or position lighting equipment.
- Match light fixture settings, such as brightness and color, to lighting design plans.
- Notify supervisors when major lighting equipment repairs are needed.
- Operate manual or automated systems to control lighting throughout productions.
- Patch or wire lights to dimmers or other electronic consoles.
- Perform minor repairs or routine maintenance on lighting equipment, such as replacing lamps or damaged color filters.
- Program lighting consoles or load automated lighting control systems onto consoles.
- Set up and focus light fixtures to meet requirements of television, theater, concerts, or other productions.
- Set up scaffolding or cranes to assist with setting up of lighting equipment.
- Test lighting equipment function and desired lighting effects.
- Visit and assess structural and electrical layout of locations before setting up lighting equipment.
- Consult with lighting director or production staff to determine lighting requirements.
- Consult with users, administrators, and engineers to identify business and technical requirements for proposed system modifications or technology purchases.
- Implement system renovation projects in collaboration with technical staff, engineering consultants, installers, and vendors.
- Keep abreast of changes in industry practices and emerging telecommunications technology by reviewing current literature, talking with colleagues, participating in educational programs, attending meetings or workshops, or participating in professional organizations or conferences.
- Review and evaluate requests from engineers, managers, and technicians for system modifications.
- Assess existing facilities' needs for new or modified telecommunications systems.
- Develop, maintain, or implement telecommunications disaster recovery plans to ensure business continuity.
- Communicate with telecommunications vendors to obtain pricing and technical specifications for available hardware, software, or services.
- Inspect sites to determine physical configuration, such as device locations and conduit pathways.
- Document procedures for hardware and software installation and use.
- Install, or coordinate installation of, new or modified hardware, software, or programming modules of telecommunications systems.
- Instruct in use of voice, video, and data communications systems.
- Implement or perform preventive maintenance, backup, or recovery procedures.
- Prepare purchase requisitions for computer hardware and software, networking and telecommunications equipment, test equipment, cabling, or tools.
- Document technical specifications and operating standards for telecommunications equipment.
- Provide user support by diagnosing network and device problems and implementing technical or procedural solutions.
- Document user support activity, such as system problems, corrective actions, resolution status, and completed equipment installations.
- Estimate costs for system or component implementation and operation.
- Order or maintain inventory of telecommunications equipment for customer premises equipment (CPE), facilities, access networks, or backbone networks.
- Work with personnel and facilities management staff to install, remove, or relocate user connectivity equipment and devices.
- Use computer-aided design (CAD) software to prepare or evaluate network diagrams, floor plans, or site configurations for existing facilities, renovations, or new systems.
- Prepare system activity and performance reports.
- Implement controls to provide security for operating systems, software, and data.
- Manage user access to systems and equipment through account management and password administration.
- Test and evaluate hardware and software to determine efficiency, reliability, or compatibility with existing systems.
- Monitor and analyze system performance, such as network traffic, security, and capacity.
- Supervise maintenance of telecommunications equipment.
- Consult with users, administrators, and engineers to identify business and technical requirements for proposed system modifications or technology purchases.
- Participate in product design reviews to provide input on functional requirements, product designs, schedules, or potential problems.
- Identify, analyze, and document problems with program function, output, online screen, or content.
- Document software defects, using a bug tracking system, and report defects to software developers.
- Develop testing programs that address areas such as database impacts, software scenarios, regression testing, negative testing, error or bug retests, or usability.
- Design test plans, scenarios, scripts, or procedures.
- Document test procedures to ensure replicability and compliance with standards.
- Provide feedback and recommendations to developers on software usability and functionality.
- Install, maintain, or use software testing programs.
- Test system modifications to prepare for implementation.
- Create or maintain databases of known test defects.
- Develop or specify standards, methods, or procedures to determine product quality or release readiness.
- Monitor bug resolution efforts and track successes.
- Update automated test scripts to ensure currency.
- Plan test schedules or strategies in accordance with project scope or delivery dates.
- Monitor program performance to ensure efficient and problem-free operations.
- Conduct software compatibility tests with programs, hardware, operating systems, or network environments.
- Investigate customer problems referred by technical support.
- Review software documentation to ensure technical accuracy, compliance, or completeness, or to mitigate risks.
- Identify program deviance from standards, and suggest modifications to ensure compliance.
- Perform initial debugging procedures by reviewing configuration files, logs, or code pieces to determine breakdown source.
- Design or develop automated testing tools.
- Install and configure recreations of software production environments to allow testing of software performance.
- Collaborate with field staff or customers to evaluate or diagnose problems and recommend possible solutions.
- Coordinate user or third-party testing.
- Visit beta testing sites to evaluate software performance.
- Conduct historical analyses of test results.
- Evaluate or recommend software for testing or bug tracking.
- Modify existing software to correct errors, allow it to adapt to new hardware, or to improve its performance.
- Recommend purchase of equipment to control dust, temperature, or humidity in area of system installation.
- Store, retrieve, and manipulate data for analysis of system capabilities and requirements.
- Participate in product design reviews to provide input on functional requirements, product designs, schedules, or potential problems.
- Collaborate with web development professionals, such as front-end or back-end developers, to complete the full scope of Web development projects.
- Collaborate with management or users to develop e-commerce strategies and to integrate these strategies with Web sites.
- Communicate with network personnel or Web site hosting agencies to address hardware or software issues affecting Web sites.
- Conduct user research to determine design requirements and analyze user feedback to improve design quality.
- Confer with management or development teams to prioritize needs, resolve conflicts, develop content criteria, or choose solutions.
- Create searchable indices for Web page content.
- Create Web models or prototypes that include physical, interface, logical, or data models.
- Design, build, or maintain Web sites, using authoring or scripting languages, content creation tools, management tools, and digital media.
- Develop and document style guidelines for Web site content.
- Develop new visual design concepts and modify concepts based on stakeholder feedback.
- Develop or implement procedures for ongoing Web site revision.
- Develop system interaction or sequence diagrams.
- Develop Web site maps, application models, image templates, or page templates that meet project goals, user needs, or industry standards.
- Develop, validate, and document test routines and schedules to ensure that test cases mimic external interfaces and address all browser and device types.
- Direct and execute pre-production activities, such as creating moodboards or storyboards and establishing a project timeline.
- Document technical factors such as server load, bandwidth, database performance, and browser and device types.
- Identify or maintain links to and from other Web sites and check links to ensure proper functioning.
- Identify problems uncovered by testing or customer feedback, and correct problems or refer problems to appropriate personnel for correction.
- Incorporate technical considerations into Web site design plans, such as budgets, equipment, performance requirements, or legal issues including accessibility and privacy.
- Maintain understanding of current Web technologies or programming practices through continuing education, reading, or participation in professional conferences, workshops, or groups.
- Perform or direct Web site updates.
- Perform Web site tests according to planned schedules, or after any Web site or product revision.
- Provide clear, detailed descriptions of Web site specifications, such as product features, activities, software, communication protocols, programming languages, and operating systems software and hardware.
- Register Web sites with search engines to increase Web site traffic.
- Research and apply innovative solutions for product design, visuals, and user experience to meet the needs of individual Web development projects.
- Research, document, rate, or select alternatives for Web architecture or technologies.
- Respond to user email inquiries, or set up automated systems to send responses.
- Select programming languages, design tools, or applications.
- Write and edit technical documentation for digital interface products and designs, such as user manuals, testing protocols, and reports.
- Write supporting code for Web applications or Web sites.
- Collaborate with web development professionals, such as front-end or back-end developers, to complete the full scope of Web development projects.
- Define product requirements, based on market research analysis, in collaboration with user interface design and engineering staff.
- Manage tracking and reporting of search-related activities and provide analyses to marketing executives.
- Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.
- Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
- Participate in the development or implementation of online marketing strategy.
- Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.
- Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility.
- Assist in setting up or optimizing analytics tools for tracking visitors' behaviors.
- Identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns.
- Create content strategies for digital media.
- Combine secondary data sources with keyword research to more accurately profile and satisfy user intent.
- Collaborate with other marketing staff to integrate and complement marketing strategies across multiple sales channels.
- Optimize shopping cart experience or Web site conversion rates against Key Performance Indicators (KPIs).
- Improve search-related activities through ongoing analysis, experimentation, or optimization tests, using A/B or multivariate methods.
- Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites.
- Conduct market research analysis to identify search query trends, real-time search and news media activity, popular social media topics, electronic commerce trends, market opportunities, or competitor performance.
- Propose online or multiple-sales-channel campaigns to marketing executives.
- Evaluate new emerging media or technologies and make recommendations for their application within Internet marketing or search marketing campaigns.
- Communicate and collaborate with merchants, Webmasters, bloggers, or online editors to strategically place hyperlinks.
- Identify, evaluate, or procure hardware or software for implementing online marketing campaigns.
- Collaborate with Web, multimedia, or art design staffs to create multimedia Web sites or other internet content that conforms to brand and company visual format.
- Keep abreast of government regulations and emerging Web technology to ensure regulatory compliance by reviewing current literature, talking with colleagues, participating in educational programs, attending meetings or workshops, or participating in professional organizations or conferences.
- Purchase or negotiate placement of listings in local search engines, directories, or digital mapping technologies.
- Coordinate sales or other promotional strategies with merchandising, operations, or inventory control staff to ensure product catalogs are current, accurate, and organized for best findability against user intent.
- Execute or manage social media campaigns to inform search marketing tactics.
- Conduct financial modeling for online marketing programs or Web site revenue forecasting.
- Implement online customer service processes to ensure positive and consistent user experiences.
- Develop transactional Web applications, using Web programming software and knowledge of programming languages, such as hypertext markup language (HTML) and extensible markup language (XML).
- Identify and develop commercial or technical specifications, such as usability, pricing, checkout, or data security, to promote transactional internet-enabled commerce functionality.
- Execute or manage banner, video, or other non-text link ad campaigns.
- Assist in the evaluation or negotiation of contracts with vendors or online partners.
- Prepare electronic commerce designs or prototypes, such as storyboards, mock-ups, or other content, using graphics design software.
- Assist in the development of online transaction or security policies.
- Execute and manage communications with digital journalists or bloggers.
- Resolve product availability problems in collaboration with customer service staff.
- Identify methods for interfacing Web application technologies with enterprise resource planning or other system software.
- Define product requirements, based on market research analysis, in collaboration with user interface design and engineering staff.
