Details Report for:
13-1161.01 - Search Marketing Strategists
Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.
Sample of reported job titles: Internet Marketing Consultant, Internet Marketing Specialist, Senior Search Engine Optimization Associate (Senior SEO Associate), Senior Search Engine Optimization Specialist (Senior SEO Specialist)
Tasks | Technology Skills | Tools Used | Knowledge | Skills | Abilities | Work Activities | Detailed Work Activities | Work Context | Job Zone | Education | Credentials | Interests | Work Styles | Work Values | Wages & Employment | Job Openings | Additional Information
Tasks Save Table (XLS/CSV)
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64 ![]() ![]() |
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Technology Skills Save Table (XLS/CSV)
- Business intelligence and data analysis software — BrightEdge; Conductor Searchlight; IBM Digital Analytics; Searchmetrics Suite (see all 5 examples)
- Customer relationship management CRM software — Customer information databases; Oracle Eloqua
- Data base management system software — Apache Solr
; Elasticsearch
; MySQL
- Data base user interface and query software — Microsoft Access
; Microsoft SQL Server
; Online databases; Structured query language SQL
(see all 7 examples)
- Data mining software — Google Analytics
- Document management software — Open Source Matters Joomla!
- Electronic mail software — Email software; Microsoft Outlook
; Yahoo! Email
- Enterprise resource planning ERP software — Microsoft Dynamics
- Graphics or photo imaging software — Adobe Systems Adobe Photoshop
; JamBoard; Microsoft Visio
- Information retrieval or search software — Pinterest
- Instant messaging software — Twitter; WhatsApp
- Internet browser software — Web browser software
- Object or component oriented development software — Oracle Java
- Office suite software — Microsoft Office
- Presentation software — Microsoft PowerPoint
- Project management software — Microsoft Project
- Sales and marketing software — Google AdWords
; HubSpot software
; Marketo Marketing Automation
- Spreadsheet software — Microsoft Excel
- Video creation and editing software — YouTube
- Web page creation and editing software — Adobe Systems Adobe Dreamweaver; Facebook
; Google Webmaster Tools; LinkedIn
(see all 5 examples)
- Web platform development software — AJAX
; Cascading Style Sheets CSS
; Drupal
; Oracle JavaServer Pages JSP
(see all 12 examples)
- Word processing software — Microsoft Word
Hot Technology — a technology requirement frequently included in employer job postings.
Knowledge Save Table (XLS/CSV)
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Knowledge |
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Skills Save Table (XLS/CSV)
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Abilities Save Table (XLS/CSV)
Work Activities Save Table (XLS/CSV)
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Detailed Work Activities Save Table (XLS/CSV)
- Analyze website or related online data to track trends or usage.
- Develop performance metrics or standards related to information technology.
- Design websites or web applications.
- Coordinate project activities with other personnel or departments.
- Implement advertising or marketing initiatives.
- Collaborate with others to develop or implement marketing strategies.
- Evaluate utility of software or hardware technologies.
- Recommend changes to improve computer or information systems.
- Analyze market or customer related data.
- Provide customer service to clients or users.
- Design computer modeling or simulation programs.
- Coordinate resource procurement activities.
- Collaborate with others to determine design specifications or details.
- Write computer programming code.
- Prepare graphics or other visual representations of information.
- Maintain the inventory of equipment.
- Develop computer or information security policies or procedures.
- Develop specifications or procedures for website development or maintenance.
- Develop guidelines for system implementation.
- Update knowledge about emerging industry or technology trends.
Find occupations related to multiple detailed work activities
Work Context Save Table (XLS/CSV)
Job Zone Save Table (XLS/CSV)
Title | Job Zone Four: Considerable Preparation Needed |
Education | Most of these occupations require a four-year bachelor's degree, but some do not. |
Related Experience | A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified. |
Job Training | Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training. |
Job Zone Examples | Many of these occupations involve coordinating, supervising, managing, or training others. Examples include real estate brokers, sales managers, database administrators, graphic designers, chemists, art directors, and cost estimators. |
SVP Range | (7.0 to < 8.0) |
Education
Interests Save Table (XLS/CSV)
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Interest |
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Realistic — Realistic occupations frequently involve work activities that include practical, hands-on problems and solutions. They often deal with plants, animals, and real-world materials like wood, tools, and machinery. Many of the occupations require working outside, and do not involve a lot of paperwork or working closely with others. ![]() |
Work Styles Save Table (XLS/CSV)
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Work Style |
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Wages & Employment Trends
Median wage data for Market Research Analysts and Marketing Specialists.
Employment data for Market Research Analysts and Marketing Specialists.
Industry data for Market Research Analysts and Marketing Specialists.
Median wages (2019) | $30.67 hourly, $63,790 annual |
State wages | |
Local wages | |
Employment (2019) | 738,100 employees |
Projected growth (2019-2029) | ![]() |
Projected job openings (2019-2029) | 84,200 |
State trends | |
Top industries (2019) | Professional, Scientific, and Technical Services (26% employed in this sector)
Finance and Insurance (10%)
|
Source: Bureau of Labor Statistics 2019 wage data
and 2019-2029 employment projections
.
"Projected growth" represents the estimated change in total employment over the projections period (2019-2029). "Projected job openings" represent openings due to growth and replacement.
Sources of Additional Information
Disclaimer: Sources are listed to provide additional information on related jobs, specialties, and/or industries. Links to non-DOL Internet sites are provided for your convenience and do not constitute an endorsement.