Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.
Sample of reported job titles:
Digital Marketing Strategist, Digital Media Planner, Internet Marketing Specialist, Marketing Consultant, Online Marketing Consultant, Paid Search Consultant, Paid Search Strategist, Search Engine Optimization Consultant (SEO Consultant), SEO Strategist (Search Engine Optimization Strategist), Social Media Specialist
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How much education does a new hire need to perform a job in this occupation? Respondents said:
Source: Bureau of Labor Statistics 2021 wage data
and 2020-2030 employment projections
“Projected growth” represents the estimated change in total employment over the projections period (2020-2030). “Projected job openings” represent openings due to growth and replacement.
Sources are listed to provide additional information on related jobs, specialties, and/or industries.
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Actively assisted with the O*NET data collection, helping to identify occupational experts who can be surveyed about their work in the occupation.