Details Report for:
13-1161.01 - Search Marketing Strategists

Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

Sample of reported job titles: Internet Marketing Consultant, Internet Marketing Specialist, Senior Search Engine Optimization Associate (Senior SEO Associate), Senior Search Engine Optimization Specialist (Senior SEO Specialist)

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Tasks Save Table (XLS/CSV)

Importance	Category	Task
91	Core	Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
90	Core	Identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns.
88	Core	Assist in setting up or optimizing analytics tools for tracking visitors' behaviors.
86	Core	Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility.
83	Core	Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites.
82	Core	Participate in the development or implementation of online marketing strategy.
81	Core	Improve search-related activities through ongoing analysis, experimentation, or optimization tests, using A/B or multivariate methods.
81	Core	Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.
80	Core	Create content strategies for digital media.
79	Core	Manage tracking and reporting of search-related activities and provide analyses to marketing executives.
78	Core	Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.
78	Core	Combine secondary data sources with keyword research to more accurately profile and satisfy user intent.
77	Core	Communicate and collaborate with merchants, Webmasters, bloggers, or online editors to strategically place hyperlinks.
70	Core	Optimize shopping cart experience or Web site conversion rates against Key Performance Indicators (KPIs).
70	Core	Evaluate new emerging media or technologies and make recommendations for their application within Internet marketing or search marketing campaigns.
69	Core	Collaborate with other marketing staff to integrate and complement marketing strategies across multiple sales channels.
69	Core	Execute or manage social media campaigns to inform search marketing tactics.
69	Core	Propose online or multiple-sales-channel campaigns to marketing executives.
65	Core	Conduct market research analysis to identify search query trends, real-time search and news media activity, popular social media topics, electronic commerce trends, market opportunities, or competitor performance.
64	Core	Purchase or negotiate placement of listings in local search engines, directories, or digital mapping technologies.
63	Core	Conduct financial modeling for online marketing programs or Web site revenue forecasting.
61	Core	Execute or manage banner, video, or other non-text link ad campaigns.
60	Core	Execute and manage communications with digital journalists or bloggers.
59	Core	Coordinate sales or other promotional strategies with merchandising, operations, or inventory control staff to ensure product catalogs are current, accurate, and organized for best findability against user intent.
57	Core	Define product requirements, based on market research analysis, in collaboration with user interface design and engineering staff.
56	Core	Collaborate with Web, multimedia, or art design staffs to create multimedia Web sites or other internet content that conforms to brand and company visual format.
54	Core	Assist in the evaluation or negotiation of contracts with vendors or online partners.
64	Supplemental	Implement online customer service processes to ensure positive and consistent user experiences.
53	Supplemental	Resolve product availability problems in collaboration with customer service staff.
53	Supplemental	Develop transactional Web applications, using Web programming software and knowledge of programming languages, such as hypertext markup language (HTML) and extensible markup language (XML).
52	Supplemental	Prepare electronic commerce designs or prototypes, such as storyboards, mock-ups, or other content, using graphics design software.
49	Supplemental	Identify, evaluate, or procure hardware or software for implementing online marketing campaigns.
48	Supplemental	Assist in the development of online transaction or security policies.
47	Supplemental	Identify and develop commercial or technical specifications, such as usability, pricing, checkout, or data security, to promote transactional internet-enabled commerce functionality.
42	Supplemental	Identify methods for interfacing Web application technologies with enterprise resource planning or other system software.
41	Supplemental	Keep abreast of government regulations and emerging Web technology to ensure regulatory compliance by reviewing current literature, talking with colleagues, participating in educational programs, attending meetings or workshops, or participating in professional organizations or conferences.

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Technology Skills Save Table (XLS/CSV)

Business intelligence and data analysis software — BrightEdge; Conductor Searchlight; IBM Digital Analytics; Searchmetrics Suite (see all 5 examples)
Customer relationship management CRM software — Customer information databases; Oracle Eloqua
Data base management system software — Apache Solr ; Elasticsearch ; MySQL
Data base user interface and query software — Microsoft Access ; Microsoft SQL Server ; Online databases; Structured query language SQL (see all 7 examples)
Data mining software — Google Analytics
Document management software — Open Source Matters Joomla!
Electronic mail software — Email software; Microsoft Outlook ; Yahoo! Email
Enterprise resource planning ERP software — Microsoft Dynamics
Graphics or photo imaging software — Adobe Systems Adobe Photoshop ; JamBoard; Microsoft Visio
Information retrieval or search software — Pinterest
Instant messaging software — Twitter; WhatsApp
Internet browser software — Web browser software
Object or component oriented development software — Oracle Java
Office suite software — Microsoft Office
Presentation software — Microsoft PowerPoint
Project management software — Microsoft Project
Sales and marketing software — Google AdWords ; HubSpot software ; Marketo Marketing Automation
Spreadsheet software — Microsoft Excel
Video creation and editing software — YouTube
Web page creation and editing software — Adobe Systems Adobe Dreamweaver; Facebook ; Google Webmaster Tools; LinkedIn (see all 5 examples)
Web platform development software — AJAX ; Cascading Style Sheets CSS ; Drupal ; Oracle JavaServer Pages JSP (see all 12 examples)
Word processing software — Microsoft Word

Hot Technology — a technology requirement frequently included in employer job postings.

Tools Used Save Table (XLS/CSV)

Computer servers — Domain name servers DNS
Desktop computers
Personal computers
Teleconference equipment — Teleconferencing equipment
Videoconferencing systems — Videoconferencing equipment

Knowledge Save Table (XLS/CSV)

Importance		Knowledge
82		Sales and Marketing — Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
81		English Language — Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
71		Customer and Personal Service — Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
69		Communications and Media — Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
66		Computers and Electronics — Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
62		Mathematics — Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.
51		Administration and Management — Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
47		Clerical — Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.
36		Education and Training — Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.
33		Economics and Accounting — Knowledge of economic and accounting principles and practices, the financial markets, banking and the analysis and reporting of financial data.
27		Personnel and Human Resources — Knowledge of principles and procedures for personnel recruitment, selection, training, compensation and benefits, labor relations and negotiation, and personnel information systems.
26		Design — Knowledge of design techniques, tools, and principles involved in production of precision technical plans, blueprints, drawings, and models.
26		Telecommunications — Knowledge of transmission, broadcasting, switching, control, and operation of telecommunications systems.
23		Psychology — Knowledge of human behavior and performance; individual differences in ability, personality, and interests; learning and motivation; psychological research methods; and the assessment and treatment of behavioral and affective disorders.
21		Engineering and Technology — Knowledge of the practical application of engineering science and technology. This includes applying principles, techniques, procedures, and equipment to the design and production of various goods and services.
19		Geography — Knowledge of principles and methods for describing the features of land, sea, and air masses, including their physical characteristics, locations, interrelationships, and distribution of plant, animal, and human life.
18		Sociology and Anthropology — Knowledge of group behavior and dynamics, societal trends and influences, human migrations, ethnicity, cultures and their history and origins.
15		Law and Government — Knowledge of laws, legal codes, court procedures, precedents, government regulations, executive orders, agency rules, and the democratic political process.
14		Production and Processing — Knowledge of raw materials, production processes, quality control, costs, and other techniques for maximizing the effective manufacture and distribution of goods.
13		Foreign Language — Knowledge of the structure and content of a foreign (non-English) language including the meaning and spelling of words, rules of composition and grammar, and pronunciation.
3		Fine Arts — Knowledge of the theory and techniques required to compose, produce, and perform works of music, dance, visual arts, drama, and sculpture.
3		Mechanical — Knowledge of machines and tools, including their designs, uses, repair, and maintenance.
2		Philosophy and Theology — Knowledge of different philosophical systems and religions. This includes their basic principles, values, ethics, ways of thinking, customs, practices, and their impact on human culture.
2		Public Safety and Security — Knowledge of relevant equipment, policies, procedures, and strategies to promote effective local, state, or national security operations for the protection of people, data, property, and institutions.
2		Transportation — Knowledge of principles and methods for moving people or goods by air, rail, sea, or road, including the relative costs and benefits.
1		Medicine and Dentistry — Knowledge of the information and techniques needed to diagnose and treat human injuries, diseases, and deformities. This includes symptoms, treatment alternatives, drug properties and interactions, and preventive health-care measures.
1		Physics — Knowledge and prediction of physical principles, laws, their interrelationships, and applications to understanding fluid, material, and atmospheric dynamics, and mechanical, electrical, atomic and sub- atomic structures and processes.
1		Therapy and Counseling — Knowledge of principles, methods, and procedures for diagnosis, treatment, and rehabilitation of physical and mental dysfunctions, and for career counseling and guidance.
0		Biology — Knowledge of plant and animal organisms, their tissues, cells, functions, interdependencies, and interactions with each other and the environment.
0		Building and Construction — Knowledge of materials, methods, and the tools involved in the construction or repair of houses, buildings, or other structures such as highways and roads.
0		Chemistry — Knowledge of the chemical composition, structure, and properties of substances and of the chemical processes and transformations that they undergo. This includes uses of chemicals and their interactions, danger signs, production techniques, and disposal methods.
0		Food Production — Knowledge of techniques and equipment for planting, growing, and harvesting food products (both plant and animal) for consumption, including storage/handling techniques.
0		History and Archeology — Knowledge of historical events and their causes, indicators, and effects on civilizations and cultures.

Skills Save Table (XLS/CSV)

Importance		Skill
69		Complex Problem Solving — Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
69		Reading Comprehension — Understanding written sentences and paragraphs in work related documents.
69		Speaking — Talking to others to convey information effectively.
66		Active Learning — Understanding the implications of new information for both current and future problem-solving and decision-making.
66		Active Listening — Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
66		Critical Thinking — Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
63		Judgment and Decision Making — Considering the relative costs and benefits of potential actions to choose the most appropriate one.
63		Writing — Communicating effectively in writing as appropriate for the needs of the audience.
60		Systems Analysis — Determining how a system should work and how changes in conditions, operations, and the environment will affect outcomes.
60		Systems Evaluation — Identifying measures or indicators of system performance and the actions needed to improve or correct performance, relative to the goals of the system.
56		Coordination — Adjusting actions in relation to others' actions.
56		Monitoring — Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
56		Time Management — Managing one's own time and the time of others.
53		Persuasion — Persuading others to change their minds or behavior.
53		Service Orientation — Actively looking for ways to help people.
53		Social Perceptiveness — Being aware of others' reactions and understanding why they react as they do.
47		Instructing — Teaching others how to do something.
47		Negotiation — Bringing others together and trying to reconcile differences.
44		Learning Strategies — Selecting and using training/instructional methods and procedures appropriate for the situation when learning or teaching new things.
44		Mathematics — Using mathematics to solve problems.
41		Management of Personnel Resources — Motivating, developing, and directing people as they work, identifying the best people for the job.
41		Programming — Writing computer programs for various purposes.
38		Technology Design — Generating or adapting equipment and technology to serve user needs.
31		Operations Analysis — Analyzing needs and product requirements to create a design.
28		Operation Monitoring — Watching gauges, dials, or other indicators to make sure a machine is working properly.
25		Management of Financial Resources — Determining how money will be spent to get the work done, and accounting for these expenditures.
22		Management of Material Resources — Obtaining and seeing to the appropriate use of equipment, facilities, and materials needed to do certain work.
19		Quality Control Analysis — Conducting tests and inspections of products, services, or processes to evaluate quality or performance.
10		Equipment Selection — Determining the kind of tools and equipment needed to do a job.
10		Science — Using scientific rules and methods to solve problems.
6		Installation — Installing equipment, machines, wiring, or programs to meet specifications.
6		Operation and Control — Controlling operations of equipment or systems.
6		Repairing — Repairing machines or systems using the needed tools.
6		Troubleshooting — Determining causes of operating errors and deciding what to do about it.
3		Equipment Maintenance — Performing routine maintenance on equipment and determining when and what kind of maintenance is needed.

Abilities Save Table (XLS/CSV)

Importance		Ability
75		Oral Expression — The ability to communicate information and ideas in speaking so others will understand.
72		Oral Comprehension — The ability to listen to and understand information and ideas presented through spoken words and sentences.
72		Written Comprehension — The ability to read and understand information and ideas presented in writing.
66		Deductive Reasoning — The ability to apply general rules to specific problems to produce answers that make sense.
66		Fluency of Ideas — The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).
66		Inductive Reasoning — The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events).
66		Information Ordering — The ability to arrange things or actions in a certain order or pattern according to a specific rule or set of rules (e.g., patterns of numbers, letters, words, pictures, mathematical operations).
66		Problem Sensitivity — The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem.
66		Written Expression — The ability to communicate information and ideas in writing so others will understand.
63		Category Flexibility — The ability to generate or use different sets of rules for combining or grouping things in different ways.
63		Speech Clarity — The ability to speak clearly so others can understand you.
63		Speech Recognition — The ability to identify and understand the speech of another person.
60		Near Vision — The ability to see details at close range (within a few feet of the observer).
60		Originality — The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.
56		Selective Attention — The ability to concentrate on a task over a period of time without being distracted.
50		Flexibility of Closure — The ability to identify or detect a known pattern (a figure, object, word, or sound) that is hidden in other distracting material.
47		Mathematical Reasoning — The ability to choose the right mathematical methods or formulas to solve a problem.
44		Far Vision — The ability to see details at a distance.
44		Time Sharing — The ability to shift back and forth between two or more activities or sources of information (such as speech, sounds, touch, or other sources).
41		Number Facility — The ability to add, subtract, multiply, or divide quickly and correctly.
38		Memorization — The ability to remember information such as words, numbers, pictures, and procedures.
38		Speed of Closure — The ability to quickly make sense of, combine, and organize information into meaningful patterns.
35		Finger Dexterity — The ability to make precisely coordinated movements of the fingers of one or both hands to grasp, manipulate, or assemble very small objects.
35		Perceptual Speed — The ability to quickly and accurately compare similarities and differences among sets of letters, numbers, objects, pictures, or patterns. The things to be compared may be presented at the same time or one after the other. This ability also includes comparing a presented object with a remembered object.
35		Visualization — The ability to imagine how something will look after it is moved around or when its parts are moved or rearranged.
31		Visual Color Discrimination — The ability to match or detect differences between colors, including shades of color and brightness.
22		Hearing Sensitivity — The ability to detect or tell the differences between sounds that vary in pitch and loudness.
19		Auditory Attention — The ability to focus on a single source of sound in the presence of other distracting sounds.
16		Arm-Hand Steadiness — The ability to keep your hand and arm steady while moving your arm or while holding your arm and hand in one position.
16		Control Precision — The ability to quickly and repeatedly adjust the controls of a machine or a vehicle to exact positions.
16		Manual Dexterity — The ability to quickly move your hand, your hand together with your arm, or your two hands to grasp, manipulate, or assemble objects.
10		Depth Perception — The ability to judge which of several objects is closer or farther away from you, or to judge the distance between you and an object.
3		Trunk Strength — The ability to use your abdominal and lower back muscles to support part of the body repeatedly or continuously over time without 'giving out' or fatiguing.
0		Dynamic Flexibility — The ability to quickly and repeatedly bend, stretch, twist, or reach out with your body, arms, and/or legs.
0		Dynamic Strength — The ability to exert muscle force repeatedly or continuously over time. This involves muscular endurance and resistance to muscle fatigue.
0		Explosive Strength — The ability to use short bursts of muscle force to propel oneself (as in jumping or sprinting), or to throw an object.
0		Extent Flexibility — The ability to bend, stretch, twist, or reach with your body, arms, and/or legs.
0		Glare Sensitivity — The ability to see objects in the presence of glare or bright lighting.
0		Gross Body Coordination — The ability to coordinate the movement of your arms, legs, and torso together when the whole body is in motion.
0		Gross Body Equilibrium — The ability to keep or regain your body balance or stay upright when in an unstable position.
0		Multilimb Coordination — The ability to coordinate two or more limbs (for example, two arms, two legs, or one leg and one arm) while sitting, standing, or lying down. It does not involve performing the activities while the whole body is in motion.
0		Night Vision — The ability to see under low light conditions.
0		Peripheral Vision — The ability to see objects or movement of objects to one's side when the eyes are looking ahead.
0		Rate Control — The ability to time your movements or the movement of a piece of equipment in anticipation of changes in the speed and/or direction of a moving object or scene.
0		Reaction Time — The ability to quickly respond (with the hand, finger, or foot) to a signal (sound, light, picture) when it appears.
0		Response Orientation — The ability to choose quickly between two or more movements in response to two or more different signals (lights, sounds, pictures). It includes the speed with which the correct response is started with the hand, foot, or other body part.
0		Sound Localization — The ability to tell the direction from which a sound originated.
0		Spatial Orientation — The ability to know your location in relation to the environment or to know where other objects are in relation to you.
0		Speed of Limb Movement — The ability to quickly move the arms and legs.
0		Stamina — The ability to exert yourself physically over long periods of time without getting winded or out of breath.
0		Static Strength — The ability to exert maximum muscle force to lift, push, pull, or carry objects.
0		Wrist-Finger Speed — The ability to make fast, simple, repeated movements of the fingers, hands, and wrists.

Work Activities Save Table (XLS/CSV)

Importance		Work Activity
95		Interacting With Computers — Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
93		Analyzing Data or Information — Identifying the underlying principles, reasons, or facts of information by breaking down information or data into separate parts.
89		Updating and Using Relevant Knowledge — Keeping up-to-date technically and applying new knowledge to your job.
87		Getting Information — Observing, receiving, and otherwise obtaining information from all relevant sources.
86		Making Decisions and Solving Problems — Analyzing information and evaluating results to choose the best solution and solve problems.
81		Developing Objectives and Strategies — Establishing long-range objectives and specifying the strategies and actions to achieve them.
81		Identifying Objects, Actions, and Events — Identifying information by categorizing, estimating, recognizing differences or similarities, and detecting changes in circumstances or events.
81		Interpreting the Meaning of Information for Others — Translating or explaining what information means and how it can be used.
78		Processing Information — Compiling, coding, categorizing, calculating, tabulating, auditing, or verifying information or data.
77		Organizing, Planning, and Prioritizing Work — Developing specific goals and plans to prioritize, organize, and accomplish your work.
74		Communicating with Persons Outside Organization — Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
74		Communicating with Supervisors, Peers, or Subordinates — Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
74		Thinking Creatively — Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.
70		Establishing and Maintaining Interpersonal Relationships — Developing constructive and cooperative working relationships with others, and maintaining them over time.
70		Provide Consultation and Advice to Others — Providing guidance and expert advice to management or other groups on technical, systems-, or process-related topics.
66		Scheduling Work and Activities — Scheduling events, programs, and activities, as well as the work of others.
63		Documenting/Recording Information — Entering, transcribing, recording, storing, or maintaining information in written or electronic/magnetic form.
63		Selling or Influencing Others — Convincing others to buy merchandise/goods or to otherwise change their minds or actions.
61		Estimating the Quantifiable Characteristics of Products, Events, or Information — Estimating sizes, distances, and quantities; or determining time, costs, resources, or materials needed to perform a work activity.
60		Developing and Building Teams — Encouraging and building mutual trust, respect, and cooperation among team members.
54		Coordinating the Work and Activities of Others — Getting members of a group to work together to accomplish tasks.
52		Training and Teaching Others — Identifying the educational needs of others, developing formal educational or training programs or classes, and teaching or instructing others.
51		Monitor Processes, Materials, or Surroundings — Monitoring and reviewing information from materials, events, or the environment, to detect or assess problems.
50		Evaluating Information to Determine Compliance with Standards — Using relevant information and individual judgment to determine whether events or processes comply with laws, regulations, or standards.
50		Guiding, Directing, and Motivating Subordinates — Providing guidance and direction to subordinates, including setting performance standards and monitoring performance.
48		Coaching and Developing Others — Identifying the developmental needs of others and coaching, mentoring, or otherwise helping others to improve their knowledge or skills.
48		Resolving Conflicts and Negotiating with Others — Handling complaints, settling disputes, and resolving grievances and conflicts, or otherwise negotiating with others.
45		Judging the Qualities of Things, Services, or People — Assessing the value, importance, or quality of things or people.
44		Performing Administrative Activities — Performing day-to-day administrative tasks such as maintaining information files and processing paperwork.
34		Monitoring and Controlling Resources — Monitoring and controlling resources and overseeing the spending of money.
32		Staffing Organizational Units — Recruiting, interviewing, selecting, hiring, and promoting employees in an organization.
24		Performing for or Working Directly with the Public — Performing for people or dealing directly with the public. This includes serving customers in restaurants and stores, and receiving clients or guests.
15		Assisting and Caring for Others — Providing personal assistance, medical attention, emotional support, or other personal care to others such as coworkers, customers, or patients.
13		Controlling Machines and Processes — Using either control mechanisms or direct physical activity to operate machines or processes (not including computers or vehicles).
13		Inspecting Equipment, Structures, or Material — Inspecting equipment, structures, or materials to identify the cause of errors or other problems or defects.
9		Drafting, Laying Out, and Specifying Technical Devices, Parts, and Equipment — Providing documentation, detailed instructions, drawings, or specifications to tell others about how devices, parts, equipment, or structures are to be fabricated, constructed, assembled, modified, maintained, or used.
8		Handling and Moving Objects — Using hands and arms in handling, installing, positioning, and moving materials, and manipulating things.
7		Performing General Physical Activities — Performing physical activities that require considerable use of your arms and legs and moving your whole body, such as climbing, lifting, balancing, walking, stooping, and handling of materials.
2		Repairing and Maintaining Electronic Equipment — Servicing, repairing, calibrating, regulating, fine-tuning, or testing machines, devices, and equipment that operate primarily on the basis of electrical or electronic (not mechanical) principles.
0		Operating Vehicles, Mechanized Devices, or Equipment — Running, maneuvering, navigating, or driving vehicles or mechanized equipment, such as forklifts, passenger vehicles, aircraft, or water craft.
0		Repairing and Maintaining Mechanical Equipment — Servicing, repairing, adjusting, and testing machines, devices, moving parts, and equipment that operate primarily on the basis of mechanical (not electronic) principles.

Detailed Work Activities Save Table (XLS/CSV)

Analyze website or related online data to track trends or usage.
Develop performance metrics or standards related to information technology.
Design websites or web applications.
Coordinate project activities with other personnel or departments.
Implement advertising or marketing initiatives.
Collaborate with others to develop or implement marketing strategies.
Evaluate utility of software or hardware technologies.
Recommend changes to improve computer or information systems.
Analyze market or customer related data.
Provide customer service to clients or users.
Design computer modeling or simulation programs.
Coordinate resource procurement activities.
Collaborate with others to determine design specifications or details.
Write computer programming code.
Prepare graphics or other visual representations of information.
Maintain the inventory of equipment.
Develop computer or information security policies or procedures.
Develop specifications or procedures for website development or maintenance.
Develop guidelines for system implementation.
Update knowledge about emerging industry or technology trends.

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Work Context Save Table (XLS/CSV)

Work Context

Percentage of Top Responses

Electronic Mail — How often do you use electronic mail in this job?

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96	Every day

Spend Time Sitting — How much does this job require sitting?


78	Continually or almost continually
13	More than half the time

Telephone — How often do you have telephone conversations in this job?


45	Every day
50	Once a week or more but not every day

Duration of Typical Work Week — Number of hours typically worked in one week.


65	More than 40 hours
35	40 hours

Freedom to Make Decisions — How much decision making freedom, without supervision, does the job offer?


39	A lot of freedom
52	Some freedom

Structured versus Unstructured Work — To what extent is this job structured for the worker, rather than allowing the worker to determine tasks, priorities, and goals?


43	A lot of freedom
43	Some freedom
13	Limited freedom

Indoors, Environmentally Controlled — How often does this job require working indoors in environmentally controlled conditions?


77	Every day
18	Never

Face-to-Face Discussions — How often do you have to have face-to-face discussions with individuals or teams in this job?


32	Every day
45	Once a week or more but not every day
18	Once a month or more but not every week

Importance of Being Exact or Accurate — How important is being very exact or highly accurate in performing this job?


22	Extremely important
57	Very important
22	Important

Impact of Decisions on Co-workers or Company Results — What results do your decisions usually have on other people or the image or reputation or financial resources of your employer?


26	Very important results
48	Important results
17	Moderate results

Level of Competition — To what extent does this job require the worker to compete or to be aware of competitive pressures?


18	Extremely competitive
59	Highly competitive
18	Moderately competitive

Time Pressure — How often does this job require the worker to meet strict deadlines?


22	Every day
48	Once a week or more but not every day
22	Once a month or more but not every week

Work With Work Group or Team — How important is it to work with others in a group or team in this job?


29	Extremely important
33	Very important
29	Important

Contact With Others — How much does this job require the worker to be in contact with others (face-to-face, by telephone, or otherwise) in order to perform it?


26	Constant contact with others
39	Contact with others most of the time
13	Contact with others about half the time
22	Occasional contact with others

Frequency of Decision Making — How frequently is the worker required to make decisions that affect other people, the financial resources, and/or the image and reputation of the organization?


27	Every day
32	Once a week or more but not every day
18	Once a month or more but not every week
14	Once a year or more but not every month

Coordinate or Lead Others — How important is it to coordinate or lead others in accomplishing work activities in this job?


18	Extremely important
14	Very important
59	Important

Responsibility for Outcomes and Results — How responsible is the worker for work outcomes and results of other workers?


18	Very high responsibility
18	High responsibility
55	Moderate responsibility

Spend Time Using Your Hands to Handle, Control, or Feel Objects, Tools, or Controls — How much does this job require using your hands to handle, control, or feel objects, tools or controls?


35	Continually or almost continually
22	More than half the time
39	Never

Deal With External Customers — How important is it to work with external customers or the public in this job?


17	Extremely important
17	Very important
35	Important
13	Fairly important
17	Not important at all

Importance of Repeating Same Tasks — How important is repeating the same physical activities (e.g., key entry) or mental activities (e.g., checking entries in a ledger) over and over, without stopping, to performing this job?


18	Extremely important
23	Very important
14	Important
32	Fairly important
14	Not important at all

Letters and Memos — How often does the job require written letters and memos?


18	Every day
23	Once a week or more but not every day
14	Once a month or more but not every week
27	Once a year or more but not every month
18	Never

Spend Time Making Repetitive Motions — How much does this job require making repetitive motions?


17	Continually or almost continually
22	More than half the time
13	About half the time
26	Less than half the time
22	Never

Frequency of Conflict Situations — How often are there conflict situations the employee has to face in this job?


22	Once a week or more but not every day
30	Once a month or more but not every week
39	Once a year or more but not every month

Physical Proximity — To what extent does this job require the worker to perform job tasks in close physical proximity to other people?


64	Slightly close (e.g., shared office)
23	I work with others but not closely (e.g., private office)

Consequence of Error — How serious would the result usually be if the worker made a mistake that was not readily correctable?


23	Very serious
23	Serious
32	Fairly serious
18	Not serious at all

Degree of Automation — How automated is the job?


45	Moderately automated
32	Slightly automated
14	Not at all automated

Public Speaking — How often do you have to perform public speaking in this job?


17	Once a week or more but not every day
22	Once a month or more but not every week
48	Once a year or more but not every month
13	Never

Deal With Unpleasant or Angry People — How frequently does the worker have to deal with unpleasant, angry, or discourteous individuals as part of the job requirements?


14	Once a month or more but not every week
59	Once a year or more but not every month
23	Never

Responsible for Others' Health and Safety — How much responsibility is there for the health and safety of others in this job?


30	Limited responsibility
57	No responsibility

Sounds, Noise Levels Are Distracting or Uncomfortable — How often does this job require working exposed to sounds and noise levels that are distracting or uncomfortable?


13	Once a week or more but not every day
17	Once a year or more but not every month
65	Never

Spend Time Standing — How much does this job require standing?


64	Less than half the time
36	Never

In an Enclosed Vehicle or Equipment — How often does this job require working in a closed vehicle or equipment (e.g., car)?


17	Once a year or more but not every month
74	Never

Indoors, Not Environmentally Controlled — How often does this job require working indoors in non-controlled environmental conditions (e.g., warehouse without heat)?


83	Never

Spend Time Walking and Running — How much does this job require walking and running?


36	Less than half the time
64	Never

Work Schedules — How regular are the work schedules for this job?


91	Regular (established routine, set schedule)

Deal With Physically Aggressive People — How frequently does this job require the worker to deal with physical aggression of violent individuals?


91	Never

Pace Determined by Speed of Equipment — How important is it to this job that the pace is determined by the speed of equipment or machinery? (This does not refer to keeping busy at all times on this job.)


95	Not important at all

Extremely Bright or Inadequate Lighting — How often does this job require working in extremely bright or inadequate lighting conditions?


96	Never

Outdoors, Exposed to Weather — How often does this job require working outdoors, exposed to all weather conditions?


95	Never

Spend Time Bending or Twisting the Body — How much does this job require bending or twisting your body?


95	Never

Spend Time Keeping or Regaining Balance — How much does this job require keeping or regaining your balance?


95	Never

Very Hot or Cold Temperatures — How often does this job require working in very hot (above 90 F degrees) or very cold (below 32 F degrees) temperatures?


95	Never

Cramped Work Space, Awkward Positions — How often does this job require working in cramped work spaces that requires getting into awkward positions?


100	Never

Exposed to Contaminants — How often does this job require working exposed to contaminants (such as pollutants, gases, dust or odors)?


100	Never

Exposed to Disease or Infections — How often does this job require exposure to disease/infections?


100	Never

Exposed to Hazardous Conditions — How often does this job require exposure to hazardous conditions?


100	Never

Exposed to Hazardous Equipment — How often does this job require exposure to hazardous equipment?


100	Never

Exposed to High Places — How often does this job require exposure to high places?


100	Never

Exposed to Minor Burns, Cuts, Bites, or Stings — How often does this job require exposure to minor burns, cuts, bites, or stings?


100	Never

Exposed to Radiation — How often does this job require exposure to radiation?


100	Never

Exposed to Whole Body Vibration — How often does this job require exposure to whole body vibration (e.g., operate a jackhammer)?


100	Never

In an Open Vehicle or Equipment — How often does this job require working in an open vehicle or equipment (e.g., tractor)?


100	Never

Outdoors, Under Cover — How often does this job require working outdoors, under cover (e.g., structure with roof but no walls)?


100	Never

Spend Time Climbing Ladders, Scaffolds, or Poles — How much does this job require climbing ladders, scaffolds, or poles?


100	Never

Spend Time Kneeling, Crouching, Stooping, or Crawling — How much does this job require kneeling, crouching, stooping or crawling?


100	Never

Wear Common Protective or Safety Equipment such as Safety Shoes, Glasses, Gloves, Hearing Protection, Hard Hats, or Life Jackets — How much does this job require wearing common protective or safety equipment such as safety shoes, glasses, gloves, hard hats or life jackets?


100	Never

Wear Specialized Protective or Safety Equipment such as Breathing Apparatus, Safety Harness, Full Protection Suits, or Radiation Protection — How much does this job require wearing specialized protective or safety equipment such as breathing apparatus, safety harness, full protection suits, or radiation protection?


100	Never

Job Zone Save Table (XLS/CSV)

Title	Job Zone Four: Considerable Preparation Needed
Education	Most of these occupations require a four-year bachelor's degree, but some do not.
Related Experience	A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.
Job Training	Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.
Job Zone Examples	Many of these occupations involve coordinating, supervising, managing, or training others. Examples include real estate brokers, sales managers, database administrators, graphic designers, chemists, art directors, and cost estimators.
SVP Range	(7.0 to < 8.0)

Education

Percentage of Respondents	Education Level Required
78	Bachelor's degree
13	Associate's degree
4	High school diploma or equivalent

Credentials

Interests Save Table (XLS/CSV)

Occupational Interest		Interest
72		Enterprising — Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.
56		Investigative — Investigative occupations frequently involve working with ideas, and require an extensive amount of thinking. These occupations can involve searching for facts and figuring out problems mentally.
45		Conventional — Conventional occupations frequently involve following set procedures and routines. These occupations can include working with data and details more than with ideas. Usually there is a clear line of authority to follow.
28		Artistic — Artistic occupations frequently involve working with forms, designs and patterns. They often require self-expression and the work can be done without following a clear set of rules.
11		Social — Social occupations frequently involve working with, communicating with, and teaching people. These occupations often involve helping or providing service to others.
6		Realistic — Realistic occupations frequently involve work activities that include practical, hands-on problems and solutions. They often deal with plants, animals, and real-world materials like wood, tools, and machinery. Many of the occupations require working outside, and do not involve a lot of paperwork or working closely with others.

Work Styles Save Table (XLS/CSV)

Importance		Work Style
96		Attention to Detail — Job requires being careful about detail and thorough in completing work tasks.
93		Analytical Thinking — Job requires analyzing information and using logic to address work-related issues and problems.
93		Dependability — Job requires being reliable, responsible, and dependable, and fulfilling obligations.
87		Initiative — Job requires a willingness to take on responsibilities and challenges.
83		Persistence — Job requires persistence in the face of obstacles.
81		Achievement/Effort — Job requires establishing and maintaining personally challenging achievement goals and exerting effort toward mastering tasks.
81		Innovation — Job requires creativity and alternative thinking to develop new ideas for and answers to work-related problems.
79		Adaptability/Flexibility — Job requires being open to change (positive or negative) and to considerable variety in the workplace.
79		Integrity — Job requires being honest and ethical.
77		Cooperation — Job requires being pleasant with others on the job and displaying a good-natured, cooperative attitude.
77		Independence — Job requires developing one's own ways of doing things, guiding oneself with little or no supervision, and depending on oneself to get things done.
66		Leadership — Job requires a willingness to lead, take charge, and offer opinions and direction.
66		Stress Tolerance — Job requires accepting criticism and dealing calmly and effectively with high stress situations.
58		Self Control — Job requires maintaining composure, keeping emotions in check, controlling anger, and avoiding aggressive behavior, even in very difficult situations.
49		Social Orientation — Job requires preferring to work with others rather than alone, and being personally connected with others on the job.
39		Concern for Others — Job requires being sensitive to others' needs and feelings and being understanding and helpful on the job.

Work Values Save Table (XLS/CSV)

Extent		Work Value
72		Achievement — Occupations that satisfy this work value are results oriented and allow employees to use their strongest abilities, giving them a feeling of accomplishment. Corresponding needs are Ability Utilization and Achievement.
61		Working Conditions — Occupations that satisfy this work value offer job security and good working conditions. Corresponding needs are Activity, Compensation, Independence, Security, Variety and Working Conditions.
56		Independence — Occupations that satisfy this work value allow employees to work on their own and make decisions. Corresponding needs are Creativity, Responsibility and Autonomy.
56		Support — Occupations that satisfy this work value offer supportive management that stands behind employees. Corresponding needs are Company Policies, Supervision: Human Relations and Supervision: Technical.
50		Recognition — Occupations that satisfy this work value offer advancement, potential for leadership, and are often considered prestigious. Corresponding needs are Advancement, Authority, Recognition and Social Status.
39		Relationships — Occupations that satisfy this work value allow employees to provide service to others and work with co-workers in a friendly non-competitive environment. Corresponding needs are Co-workers, Moral Values and Social Service.

Wages & Employment Trends

Median wage data for Market Research Analysts and Marketing Specialists.
Employment data for Market Research Analysts and Marketing Specialists.
Industry data for Market Research Analysts and Marketing Specialists.

Median wages (2019)	$30.67 hourly, $63,790 annual
State wages
Local wages	ZIP Code:

Employment (2019)	738,100 employees
Projected growth (2019-2029)	Much faster than average (8% or higher)
Projected job openings (2019-2029)	84,200
State trends

Top industries (2019)	Professional, Scientific, and Technical Services (26% employed in this sector) Finance and Insurance (10%) (see all industries)

Source: Bureau of Labor Statistics 2019 wage data and 2019-2029 employment projections . "Projected growth" represents the estimated change in total employment over the projections period (2019-2029). "Projected job openings" represent openings due to growth and replacement.

Job Openings on the Web

Sources of Additional Information

Disclaimer: Sources are listed to provide additional information on related jobs, specialties, and/or industries. Links to non-DOL Internet sites are provided for your convenience and do not constitute an endorsement.