- Maintain inventory of audio-visual equipment.
Occupations with related tasks Save Table: XLSX CSV
- Maintain records of items received, stored, issued, and returned and file catalog cards according to system used.
- Review records, such as microfilm and issue cards, to identify titles of overdue materials and delinquent borrowers.
- Prepare, store, and retrieve classification and catalog information, lecture notes, or other information related to stored documents, using computers.
- Provide assistance to librarians in the maintenance of collections of books, periodicals, magazines, newspapers, and audio-visual and other materials.
- Sort books, publications, and other items according to established procedure and return them to shelves, files, or other designated storage areas.
- Open and close library during specified hours and secure library equipment, such as computers and audio-visual equipment.
- Locate library materials for patrons, including books, periodicals, tape cassettes, Braille volumes, and pictures.
- Enter and update patrons' records on computers.
- Answer routine inquiries and refer patrons in need of professional assistance to librarians.
- Manage reserve materials by placing items on reserve for library patrons, checking items in and out of library, and removing out-of-date items.
- Lend, reserve, and collect books, periodicals, videotapes, and other materials at circulation desks and process materials for inter-library loans.
- Instruct patrons on how to use reference sources, card catalogs, and automated information systems.
- Inspect returned books for condition and due-date status and compute any applicable fines.
- Perform clerical activities, such as answering phones, sorting mail, filing, typing, word processing, and photocopying and mailing out material.
- Register new patrons and issue borrower identification cards that permit patrons to borrow books and other materials.
- Process new materials including books, audio-visual materials, and computer software.
- Send out notices and accept fine payments for lost or overdue books.
- Maintain library equipment, such as photocopiers, scanners, and computers, and instruct patrons in proper use of such equipment.
- Schedule, supervise, and train clerical workers, volunteers, student assistants, and other library employees.
- Repair books using mending tape, paste, and brushes or prepare books to be sent to a bindery for repair.
- Take action to deal with disruptive or problem patrons.
- Select substitute titles when requested materials are unavailable, following criteria such as age, education, and interests.
- Prepare library statistics reports.
- Deliver and retrieve items to and from departments by hand or using push carts.
- Assist in the preparation of book displays.
- Classify and catalog items according to content and purpose.
- Operate small branch libraries, under the direction of off-site librarian supervisors.
- Plan or participate in library events and programs, such as story time with children.
- Perform accounting and bookkeeping activities, such as invoicing, maintaining financial records, budgeting, and handling cash.
- Operate and maintain audio-visual equipment.
- Place books in mailing containers, affix address labels, and secure containers with straps for mailing to blind library patrons.
- Design or maintain library web site and online catalogues.
- Acquire books, pamphlets, periodicals, audio-visual materials, and other library supplies by checking prices, figuring costs, and preparing appropriate order forms and facilitating the ordering process by providing such information to others.
- Maintain records of items received, stored, issued, and returned and file catalog cards according to system used.
- Review records, such as microfilm and issue cards, to identify titles of overdue materials and delinquent borrowers.
- Prepare, store, and retrieve classification and catalog information, lecture notes, or other information related to stored documents, using computers.
- Provide assistance to librarians in the maintenance of collections of books, periodicals, magazines, newspapers, and audio-visual and other materials.
- Keep storage areas and carts well-stocked, clean, and tidy.
- Replenish supplies, such as drinking glasses, linens, writing supplies, and bathroom items.
- Sort, count, and mark clean linens and store them in linen closets.
- Carry linens, towels, toilet items, and cleaning supplies, using wheeled carts.
- Clean rooms, hallways, lobbies, lounges, restrooms, corridors, elevators, stairways, locker rooms, and other work areas so that health standards are met.
- Empty wastebaskets, empty and clean ashtrays, and transport other trash and waste to disposal areas.
- Sweep, scrub, wax, or polish floors, using brooms, mops, or powered scrubbing and waxing machines.
- Clean rugs, carpets, upholstered furniture, and draperies, using vacuum cleaners and shampooers.
- Wash windows, walls, ceilings, and woodwork, waxing and polishing as necessary.
- Dust and polish furniture and equipment.
- Disinfect equipment and supplies, using germicides or steam-operated sterilizers.
- Observe precautions required to protect hotel and guest property and report damage, theft, and found articles to supervisors.
- Sort clothing and other articles, load washing machines, and iron and fold dried items.
- Assign duties to other staff and give instructions regarding work methods and routines.
- Move and arrange furniture and turn mattresses.
- Answer telephones and doorbells.
- Replace light bulbs.
- Deliver television sets, ironing boards, baby cribs, and rollaway beds to guests' rooms.
- Hang draperies and dust window blinds.
- Request repair services and wait for repair workers to arrive.
- Prepare rooms for meetings and arrange decorations, media equipment, and furniture for social or business functions.
- Remove debris from driveways, garages, and swimming pool areas.
- Wash dishes and clean kitchens, cooking utensils, and silverware.
- Polish silver accessories and metalwork, such as fixtures and fittings.
- Run errands, such as taking laundry to the cleaners and buying groceries.
- Keep storage areas and carts well-stocked, clean, and tidy.
- Replenish supplies, such as drinking glasses, linens, writing supplies, and bathroom items.
- Sort, count, and mark clean linens and store them in linen closets.
- Prepare purchase requisitions for computer hardware and software, networking and telecommunications equipment, test equipment, cabling, or tools.
- Order or maintain inventory of telecommunications equipment for customer premises equipment (CPE), facilities, access networks, or backbone networks.
- Document procedures for hardware and software installation and use.
- Document user support activity, such as system problems, corrective actions, resolution status, and completed equipment installations.
- Consult with users, administrators, and engineers to identify business and technical requirements for proposed system modifications or technology purchases.
- Implement system renovation projects in collaboration with technical staff, engineering consultants, installers, and vendors.
- Keep abreast of changes in industry practices and emerging telecommunications technology by reviewing current literature, talking with colleagues, participating in educational programs, attending meetings or workshops, or participating in professional organizations or conferences.
- Review and evaluate requests from engineers, managers, and technicians for system modifications.
- Assess existing facilities' needs for new or modified telecommunications systems.
- Develop, maintain, or implement telecommunications disaster recovery plans to ensure business continuity.
- Communicate with telecommunications vendors to obtain pricing and technical specifications for available hardware, software, or services.
- Inspect sites to determine physical configuration, such as device locations and conduit pathways.
- Install, or coordinate installation of, new or modified hardware, software, or programming modules of telecommunications systems.
- Instruct in use of voice, video, and data communications systems.
- Implement or perform preventive maintenance, backup, or recovery procedures.
- Document technical specifications and operating standards for telecommunications equipment.
- Provide user support by diagnosing network and device problems and implementing technical or procedural solutions.
- Estimate costs for system or component implementation and operation.
- Work with personnel and facilities management staff to install, remove, or relocate user connectivity equipment and devices.
- Use computer-aided design (CAD) software to prepare or evaluate network diagrams, floor plans, or site configurations for existing facilities, renovations, or new systems.
- Prepare system activity and performance reports.
- Implement controls to provide security for operating systems, software, and data.
- Manage user access to systems and equipment through account management and password administration.
- Test and evaluate hardware and software to determine efficiency, reliability, or compatibility with existing systems.
- Monitor and analyze system performance, such as network traffic, security, and capacity.
- Supervise maintenance of telecommunications equipment.
- Prepare purchase requisitions for computer hardware and software, networking and telecommunications equipment, test equipment, cabling, or tools.
- Order or maintain inventory of telecommunications equipment for customer premises equipment (CPE), facilities, access networks, or backbone networks.
- Document procedures for hardware and software installation and use.
- Document user support activity, such as system problems, corrective actions, resolution status, and completed equipment installations.
- Inventory supplies of tools, equipment, or materials to ensure that sufficient supplies are available and items are in usable condition.
- Maintain required records, such as personnel information or project records.
- Prepare or maintain required records, such as work activity or personnel reports.
- Perform administrative duties, such as authorizing leaves or processing time sheets.
- Establish and enforce operating procedures and work standards that will ensure adequate performance and personnel safety.
- Schedule work for crews, depending on work priorities, crew or equipment availability, or weather conditions.
- Tour grounds, such as parks, botanical gardens, cemeteries, or golf courses, to inspect conditions of plants and soil.
- Monitor project activities to ensure that instructions are followed, deadlines are met, and schedules are maintained.
- Direct activities of workers who perform duties, such as landscaping, cultivating lawns, or pruning trees and shrubs.
- Inspect completed work to ensure conformance to specifications, standards, and contract requirements.
- Plant or maintain vegetation through activities such as mulching, fertilizing, watering, mowing, or pruning.
- Direct or perform mixing or application of fertilizers, insecticides, herbicides, or fungicides.
- Train workers in tasks such as transplanting or pruning trees or shrubs, finishing cement, using equipment, or caring for turf.
- Prepare service estimates based on labor, material, and machine costs and maintain budgets for individual projects.
- Identify diseases or pests affecting landscaping and order appropriate treatments.
- Perform personnel-related activities, such as hiring workers, evaluating staff performance, or taking disciplinary actions when performance problems occur.
- Investigate work-related complaints to verify problems and to determine responses.
- Confer with other supervisors to coordinate work activities with those of other departments or units.
- Direct or assist workers engaged in the maintenance or repair of equipment, such as power tools or motorized equipment.
- Review contracts or work assignments to determine service, machine, or workforce requirements for jobs.
- Order the performance of corrective work when problems occur and recommend procedural changes to avoid such problems.
- Confer with managers or landscape architects to develop plans or schedules for landscaping maintenance or improvement.
- Recommend changes in working conditions or equipment used to increase crew efficiency.
- Answer inquiries from current or prospective customers regarding methods, materials, or price ranges.
- Install or maintain landscaped areas, performing tasks such as removing snow, pouring cement curbs, or repairing sidewalks.
- Design or supervise the installation of sprinkler systems, calculating water pressure, or valve and pipe coverage needs.
- Negotiate with customers regarding fees for landscaping, lawn service, or groundskeeping work.
- Provide workers with assistance in performing duties as necessary to meet deadlines.
- Inventory supplies of tools, equipment, or materials to ensure that sufficient supplies are available and items are in usable condition.
- Maintain required records, such as personnel information or project records.
- Prepare or maintain required records, such as work activity or personnel reports.
- Perform administrative duties, such as authorizing leaves or processing time sheets.
- Maintain and update filing, inventory, mailing, and database systems, either manually or using a computer.
- Inventory and order materials, supplies, and services.
- Prepare meeting agendas, attend meetings, and record and transcribe minutes.
- Operate office machines, such as photocopiers and scanners, facsimile machines, voice mail systems, and personal computers.
- Answer telephones, direct calls, and take messages.
- Communicate with customers, employees, and other individuals to answer questions, disseminate or explain information, take orders, and address complaints.
- Compile, copy, sort, and file records of office activities, business transactions, and other activities.
- Review files, records, and other documents to obtain information to respond to requests.
- Open, sort, and route incoming mail, answer correspondence, and prepare outgoing mail.
- Compute, record, and proofread data and other information, such as records or reports.
- Complete work schedules, manage calendars, and arrange appointments.
- Type, format, proofread, and edit correspondence and other documents, from notes or dictating machines, using computers or typewriters.
- Deliver messages and run errands.
- Collect, count, and disburse money, do basic bookkeeping, and complete banking transactions.
- Complete and mail bills, contracts, policies, invoices, or checks.
- Process and prepare documents, such as business or government forms and expense reports.
- Monitor and direct the work of lower-level clerks.
- Train other staff members to perform work activities, such as using computer applications.
- Count, weigh, measure, or organize materials.
- Make travel arrangements for office personnel.
- Troubleshoot problems involving office equipment, such as computer hardware and software.
- Maintain and update filing, inventory, mailing, and database systems, either manually or using a computer.
- Inventory and order materials, supplies, and services.
- Prepare meeting agendas, attend meetings, and record and transcribe minutes.
- Inventory stock to ensure that supplies and equipment are available in adequate amounts.
- Maintain required records of work hours, budgets, payrolls, and other information.
- Prepare reports on activity, personnel, and information, such as occupancy, hours worked, facility usage, work performed, and departmental expenses.
- Supervise in-house services, such as laundries, maintenance and repair, dry cleaning, or valet services.
- Select the most suitable cleaning materials for different types of linens, furniture, flooring, and surfaces.
- Advise managers, desk clerks, or admitting personnel of rooms ready for occupancy.
- Inspect work performed to ensure that it meets specifications and established standards.
- Perform or assist with cleaning duties as necessary.
- Plan and prepare employee work schedules.
- Establish and implement operational standards and procedures for the departments supervised.
- Inspect and evaluate the physical condition of facilities to determine the type of work required.
- Issue supplies and equipment to workers.
- Forecast necessary levels of staffing and stock at different times to facilitate effective scheduling and ordering.
- Check and maintain equipment to ensure that it is in working order.
- Direct activities for stopping the spread of infections in facilities, such as hospitals.
- Recommend or arrange for additional services, such as painting, repair work, renovations, and the replacement of furnishings and equipment.
- Coordinate activities with other departments to ensure that services are provided in an efficient and timely manner.
- Investigate complaints about service and equipment, and take corrective action.
- Instruct staff in work policies and procedures, and the use and maintenance of equipment.
- Select and order or purchase new equipment, supplies, or furnishings.
- Confer with staff to resolve performance and personnel problems, and to discuss company policies.
- Evaluate employee performance and recommend personnel actions, such as promotions, transfers, and dismissals.
- Recommend changes that could improve service and increase operational efficiency.
- Perform financial tasks, such as estimating costs and preparing and managing budgets.
- Screen job applicants, and hire new employees.
- Perform grounds maintenance tasks, such as removing snow and mowing the lawn.
- Inventory stock to ensure that supplies and equipment are available in adequate amounts.
- Maintain required records of work hours, budgets, payrolls, and other information.
- Prepare reports on activity, personnel, and information, such as occupancy, hours worked, facility usage, work performed, and departmental expenses.
- Adjust inventory records to reflect product movement.
- Check inventory records to determine availability of requested merchandise.
- Review orders for completeness according to reporting procedures and forward incomplete orders for further processing.
- Obtain customers' names, addresses, and billing information, product numbers, and specifications of items to be purchased, and enter this information on order forms.
- Recommend merchandise or services that will meet customers' needs.
- Inspect outgoing work for compliance with customers' specifications.
- Receive and respond to customer complaints.
- Verify customer and order information for correctness, checking it against previously obtained information as necessary.
- Compute total charges for merchandise or services and shipping charges.
- Inform customers by mail or telephone of order information, such as unit prices, shipping dates, and any anticipated delays.
- File copies of orders received, or post orders on records.
- Notify departments when supplies of specific items are low, or when orders would deplete available supplies.
- Prepare invoices, shipping documents, and contracts.
- Confer with production, sales, shipping, warehouse, or common carrier personnel to expedite or trace shipments.
- Direct specified departments or units to prepare and ship orders to designated locations.
- Collect payment for merchandise, record transactions, and send items, such as checks or money orders for further processing.
- Calculate and compile order-related statistics, and prepare reports for management.
- Recommend type of packing or labeling needed on order.
- Attempt to sell additional merchandise or services to prospective or current customers by telephone or through visits.
- Adjust inventory records to reflect product movement.
- Check inventory records to determine availability of requested merchandise.
- Maintain an inventory of parts for emergency repairs.
- Perform routine network startup and shutdown procedures, and maintain control records.
- Maintain and administer computer networks and related computing environments, including computer hardware, systems software, applications software, and all configurations.
- Perform data backups and disaster recovery operations.
- Diagnose, troubleshoot, and resolve hardware, software, or other network and system problems, and replace defective components when necessary.
- Configure, monitor, and maintain email applications or virus protection software.
- Operate master consoles to monitor the performance of computer systems and networks and to coordinate computer network access and use.
- Monitor network performance to determine whether adjustments are needed and where changes will be needed in the future.
- Plan, coordinate, and implement network security measures to protect data, software, and hardware.
- Analyze equipment performance records to determine the need for repair or replacement.
- Confer with network users about solutions to existing system problems.
- Recommend changes to improve systems and network configurations, and determine hardware or software requirements related to such changes.
- Design, configure, and test computer hardware, networking software and operating system software.
- Load computer tapes and disks, and install software and printer paper or forms.
- Train people in computer system use.
- Maintain logs related to network functions, as well as maintenance and repair records.
- Gather data pertaining to customer needs, and use the information to identify, predict, interpret, and evaluate system and network requirements.
- Coordinate with vendors and with company personnel to facilitate purchases.
- Implement and provide technical support for voice services and equipment, such as private branch exchange, voice mail system, and telecom system.
- Research new technologies by attending seminars, reading trade articles, or taking classes, and implement or recommend the implementation of new technologies.
- Maintain an inventory of parts for emergency repairs.
- Perform routine network startup and shutdown procedures, and maintain control records.
- Maintain records pertaining to inventory, personnel, orders, supplies, or machine maintenance.
- Monitor inventory levels and requisition or purchase supplies as needed.
- Supervise the work of office, administrative, or customer service employees to ensure adherence to quality standards, deadlines, and proper procedures, correcting errors or problems.
- Resolve customer complaints or answer customers' questions regarding policies and procedures.
- Provide employees with guidance in handling difficult or complex problems or in resolving escalated complaints or disputes.
- Review records or reports pertaining to activities such as production, payroll, or shipping to verify details, monitor work activities, or evaluate performance.
- Discuss job performance problems with employees to identify causes and issues and to work on resolving problems.
- Prepare and issue work schedules, deadlines, and duty assignments for office or administrative staff.
- Recruit, interview, and select employees.
- Interpret and communicate work procedures and company policies to staff.
- Evaluate employees' job performance and conformance to regulations and recommend appropriate personnel action.
- Train or instruct employees in job duties or company policies or arrange for training to be provided.
- Research, compile, and prepare reports, manuals, correspondence, or other information required by management or governmental agencies.
- Implement corporate or departmental policies, procedures, and service standards in conjunction with management.
- Compute figures such as balances, totals, or commissions.
- Coordinate activities with other supervisory personnel or with other work units or departments.
- Participate in the work of subordinates to facilitate productivity or to overcome difficult aspects of work.
- Make recommendations to management concerning such issues as staffing decisions or procedural changes.
- Develop or update procedures, policies, or standards.
- Consult with managers or other personnel to resolve problems in areas such as equipment performance, output quality, or work schedules.
- Develop work schedules according to budgets and workloads.
- Analyze financial activities of establishments or departments and provide input into budget planning and preparation processes.
- Design, implement, or evaluate staff training and development programs, customer service initiatives, or performance measurement criteria.
- Keep informed of provisions of labor-management agreements and their effects on departmental operations.
- Discuss work problems or grievances with union representatives.
- Coordinate or perform activities associated with shipping, receiving, distribution, or transportation.
- Plan for or coordinate office services, such as equipment or supply acquisition or organization, disposal of assets, relocation, parking, maintenance, or security services.
- Arrange for necessary maintenance or repair work.
- Plan layouts of stockrooms, warehouses, or other storage areas, considering turnover, size, weight, or related factors pertaining to items stored.
- Maintain records pertaining to inventory, personnel, orders, supplies, or machine maintenance.
- Monitor inventory levels and requisition or purchase supplies as needed.
- Keep records of materials filed or removed, using logbooks or computers and generate computerized reports.
- Scan or read incoming materials to determine how and where they should be classified or filed.
- Input data, such as file numbers, new or updated information, or document information codes into computer systems to support document and information retrieval.
- Perform general office activities, such as typing, answering telephones, operating office machines, processing mail, or securing confidential materials.
- Sort or classify information according to guidelines, such as content, purpose, user criteria, or chronological, alphabetical, or numerical order.
- Answer questions about records or files.
- Add new material to file records or create new records as necessary.
- Gather materials to be filed from departments or employees.
- Find, retrieve, and make copies of information from files in response to requests and deliver information to authorized users.
- Track materials removed from files to ensure that borrowed files are returned.
- Place materials into storage receptacles, such as file cabinets, boxes, bins, or drawers, according to classification and identification information.
- Eliminate outdated or unnecessary materials, destroying them or transferring them to inactive storage, according to file maintenance guidelines or legal requirements.
- Perform periodic inspections of materials or files to ensure correct placement, legibility, or proper condition.
- Modify or improve filing systems or implement new filing systems.
- Design forms related to filing systems.
- Complete general financial activities, such as processing accounts payable, reviewing invoices, collecting cash payments, or issuing receipts.
- Operate mechanized files that rotate to bring needed records to a particular location.
- Assign and record or stamp identification numbers or codes to index materials for filing.
- Retrieve documents stored in microfilm or microfiche and place them in viewers for reading.
- Keep records of materials filed or removed, using logbooks or computers and generate computerized reports.
- Maintain computerized inventories of available passenger space and provide information on space reserved or available.
- Examine passenger documentation to determine destinations and to assign boarding passes.
- Trace lost, delayed, or misdirected baggage for customers.
- Check baggage and cargo and direct passengers to designated locations for loading.
- Provide boarding or disembarking assistance to passengers needing special assistance.
- Confer with customers to determine their service requirements and travel preferences.
- Announce arrival and departure information, using public address systems.
- Determine whether space is available on travel dates requested by customers, assigning requested spaces when available.
- Assemble and issue required documentation, such as tickets, travel insurance policies, or itineraries.
- Inform clients of essential travel information, such as travel times, transportation connections, or medical and visa requirements.
- Answer inquiries regarding information, such as schedules, accommodations, procedures, or policies.
- Plan routes, itineraries, and accommodation details, and compute fares and fees, using schedules, rate books, and computers.
- Make and confirm reservations for transportation and accommodations, using telephones, faxes, mail, and computers.
- Keep information facilities clean during operation.
- Provide clients with assistance in preparing required travel documents and forms.
- Prepare customer invoices and accept payment.
- Open or close information facilities.
- Provide customers with travel suggestions and information sources, such as guides, directories, brochures, or maps.
- Contact customers or travel agents to advise them of travel conveyance changes or to confirm reservations.
- Promote particular destinations, tour packages, and other travel services.
- Contact motel, hotel, resort, and travel operators to obtain current advertising literature.
- Maintain computerized inventories of available passenger space and provide information on space reserved or available.
- Maintain inventory records.
- Operate computers programmed with accounting software to record, store, and analyze information.
- Check figures, postings, and documents for correct entry, mathematical accuracy, and proper codes.
- Comply with federal, state, and company policies, procedures, and regulations.
- Operate 10-key calculators, typewriters, and copy machines to perform calculations and produce documents.
- Receive, record, and bank cash, checks, and vouchers.
- Code documents according to company procedures.
- Perform financial calculations, such as amounts due, interest charges, balances, discounts, equity, and principal.
- Reconcile or note and report discrepancies found in records.
- Perform general office duties, such as filing, answering telephones, and handling routine correspondence.
- Access computerized financial information to answer general questions as well as those related to specific accounts.
- Classify, record, and summarize numerical and financial data to compile and keep financial records, using journals and ledgers or computers.
- Debit, credit, and total accounts on computer spreadsheets and databases, using specialized accounting software.
- Match order forms with invoices, and record the necessary information.
- Perform personal bookkeeping services.
- Prepare and process payroll information.
- Prepare bank deposits by compiling data from cashiers, verifying and balancing receipts, and sending cash, checks, or other forms of payment to banks.
- Compute deductions for income and social security taxes.
- Calculate and prepare checks for utilities, taxes, and other payments.
- Monitor status of loans and accounts to ensure that payments are up to date.
- Reconcile records of bank transactions.
- Compile budget data and documents, based on estimated revenues and expenses and previous budgets.
- Compare computer printouts to manually maintained journals to determine if they match.
- Transfer details from separate journals to general ledgers or data processing sheets.
- Complete and submit tax forms and returns, workers' compensation forms, pension contribution forms, and other government documents.
- Calculate, prepare, and issue bills, invoices, account statements, and other financial statements according to established procedures.
- Calculate costs of materials, overhead, and other expenses, based on estimates, quotations and price lists.
- Prepare purchase orders and expense reports.
- Prepare trial balances of books.
- Compile statistical, financial, accounting, or auditing reports and tables pertaining to such matters as cash receipts, expenditures, accounts payable and receivable, and profits and losses.
- Maintain inventory records.
- Identify, evaluate, or procure hardware or software for implementing online marketing campaigns.
- Manage tracking and reporting of search-related activities and provide analyses to marketing executives.
- Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.
- Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
- Participate in the development or implementation of online marketing strategy.
- Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.
- Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility.
- Assist in setting up or optimizing analytics tools for tracking visitors' behaviors.
- Identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns.
- Create content strategies for digital media.
- Combine secondary data sources with keyword research to more accurately profile and satisfy user intent.
- Collaborate with other marketing staff to integrate and complement marketing strategies across multiple sales channels.
- Optimize shopping cart experience or Web site conversion rates against Key Performance Indicators (KPIs).
- Improve search-related activities through ongoing analysis, experimentation, or optimization tests, using A/B or multivariate methods.
- Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites.
- Conduct market research analysis to identify search query trends, real-time search and news media activity, popular social media topics, electronic commerce trends, market opportunities, or competitor performance.
- Propose online or multiple-sales-channel campaigns to marketing executives.
- Evaluate new emerging media or technologies and make recommendations for their application within Internet marketing or search marketing campaigns.
- Communicate and collaborate with merchants, Webmasters, bloggers, or online editors to strategically place hyperlinks.
- Collaborate with Web, multimedia, or art design staffs to create multimedia Web sites or other internet content that conforms to brand and company visual format.
- Keep abreast of government regulations and emerging Web technology to ensure regulatory compliance by reviewing current literature, talking with colleagues, participating in educational programs, attending meetings or workshops, or participating in professional organizations or conferences.
- Purchase or negotiate placement of listings in local search engines, directories, or digital mapping technologies.
- Coordinate sales or other promotional strategies with merchandising, operations, or inventory control staff to ensure product catalogs are current, accurate, and organized for best findability against user intent.
- Execute or manage social media campaigns to inform search marketing tactics.
- Conduct financial modeling for online marketing programs or Web site revenue forecasting.
- Implement online customer service processes to ensure positive and consistent user experiences.
- Develop transactional Web applications, using Web programming software and knowledge of programming languages, such as hypertext markup language (HTML) and extensible markup language (XML).
- Identify and develop commercial or technical specifications, such as usability, pricing, checkout, or data security, to promote transactional internet-enabled commerce functionality.
- Define product requirements, based on market research analysis, in collaboration with user interface design and engineering staff.
- Execute or manage banner, video, or other non-text link ad campaigns.
- Assist in the evaluation or negotiation of contracts with vendors or online partners.
- Prepare electronic commerce designs or prototypes, such as storyboards, mock-ups, or other content, using graphics design software.
- Assist in the development of online transaction or security policies.
- Execute and manage communications with digital journalists or bloggers.
- Resolve product availability problems in collaboration with customer service staff.
- Identify methods for interfacing Web application technologies with enterprise resource planning or other system software.
- Identify, evaluate, or procure hardware or software for implementing online marketing campaigns.
