- Develop a maintainable code base using object-oriented design principles, practices, or patterns.
Occupations with related tasks Save Table: XLSX CSV
- Write, analyze, review, and rewrite programs, using workflow chart and diagram, and applying knowledge of computer capabilities, subject matter, and symbolic logic.
- Write, update, and maintain computer programs or software packages to handle specific jobs such as tracking inventory, storing or retrieving data, or controlling other equipment.
- Correct errors by making appropriate changes and rechecking the program to ensure that the desired results are produced.
- Perform or direct revision, repair, or expansion of existing programs to increase operating efficiency or adapt to new requirements.
- Consult with managerial, engineering, and technical personnel to clarify program intent, identify problems, and suggest changes.
- Conduct trial runs of programs and software applications to be sure they will produce the desired information and that the instructions are correct.
- Prepare detailed workflow charts and diagrams that describe input, output, and logical operation, and convert them into a series of instructions coded in a computer language.
- Compile and write documentation of program development and subsequent revisions, inserting comments in the coded instructions so others can understand the program.
- Consult with and assist computer operators or system analysts to define and resolve problems in running computer programs.
- Perform systems analysis and programming tasks to maintain and control the use of computer systems software as a systems programmer.
- Write or contribute to instructions or manuals to guide end users.
- Investigate whether networks, workstations, the central processing unit of the system, or peripheral equipment are responding to a program's instructions.
- Assign, coordinate, and review work and activities of programming personnel.
- Train subordinates in programming and program coding.
- Develop Web sites.
- Train users on the use and function of computer programs.
- Collaborate with computer manufacturers and other users to develop new programming methods.
- Write, analyze, review, and rewrite programs, using workflow chart and diagram, and applying knowledge of computer capabilities, subject matter, and symbolic logic.
- Write, update, and maintain computer programs or software packages to handle specific jobs such as tracking inventory, storing or retrieving data, or controlling other equipment.
- Write new programs or modify existing programs to meet customer requirements, using current programming languages and technologies.
- Perform system analysis, data analysis or programming, using a variety of computer languages and procedures.
- Develop data warehouse process models, including sourcing, loading, transformation, and extraction.
- Verify the structure, accuracy, or quality of warehouse data.
- Map data between source systems, data warehouses, and data marts.
- Develop and implement data extraction procedures from other systems, such as administration, billing, or claims.
- Design and implement warehouse database structures.
- Develop or maintain standards, such as organization, structure, or nomenclature, for the design of data warehouse elements, such as data architectures, models, tools, and databases.
- Provide or coordinate troubleshooting support for data warehouses.
- Design, implement, or operate comprehensive data warehouse systems to balance optimization of data access with batch loading and resource utilization factors, according to customer requirements.
- Create supporting documentation, such as metadata and diagrams of entity relationships, business processes, and process flow.
- Create or implement metadata processes and frameworks.
- Review designs, codes, test plans, or documentation to ensure quality.
- Create plans, test files, and scripts for data warehouse testing, ranging from unit to integration testing.
- Select methods, techniques, or criteria for data warehousing evaluative procedures.
- Prepare functional or technical documentation for data warehouses.
- Test software systems or applications for software enhancements or new products.
- Write new programs or modify existing programs to meet customer requirements, using current programming languages and technologies.
- Perform system analysis, data analysis or programming, using a variety of computer languages and procedures.
- Perform computer programming, data analysis, or software development for Geographic Information Systems (GIS) applications, including the maintenance of existing systems or research and development for future enhancements.
- Design, program, or model Geographic Information Systems (GIS) applications or procedures.
- Produce data layers, maps, tables, or reports, using spatial analysis procedures or Geographic Information Systems (GIS) technology, equipment, or systems.
- Design or prepare graphic representations of Geographic Information Systems (GIS) data, using GIS hardware or software applications.
- Maintain or modify existing Geographic Information Systems (GIS) databases.
- Provide technical expertise in Geographic Information Systems (GIS) technology to clients or users.
- Enter data into Geographic Information Systems (GIS) databases, using techniques such as coordinate geometry, keyboard entry of tabular data, manual digitizing of maps, scanning or automatic conversion to vectors, or conversion of other sources of digital data.
- Review existing or incoming data for currency, accuracy, usefulness, quality, or completeness of documentation.
- Perform geospatial data building, modeling, or analysis, using advanced spatial analysis, data manipulation, or cartography software.
- Design or coordinate the development of integrated Geographic Information Systems (GIS) spatial or non-spatial databases.
- Perform integrated or computerized Geographic Information Systems (GIS) analyses to address scientific problems.
- Select cartographic elements needed for effective presentation of information.
- Provide technical support to users or clients regarding the maintenance, development, or operation of Geographic Information Systems (GIS) databases, equipment, or applications.
- Collect, compile, or integrate Geographic Information Systems (GIS) data, such as remote sensing or cartographic data for inclusion in map manuscripts.
- Interpret aerial or ortho photographs.
- Meet with clients to discuss topics such as technical specifications, customized solutions, or operational problems.
- Document, design, code, or test Geographic Information Systems (GIS) models, internet mapping solutions, or other applications.
- Create, analyze, report, convert, or transfer data, using specialized applications program software.
- Confer with users to analyze, configure, or troubleshoot applications.
- Develop specialized computer software routines, internet-based Geographic Information Systems (GIS) databases, or business applications to customize geographic information.
- Make recommendations regarding upgrades, considering implications of new or revised Geographic Information Systems (GIS) software, equipment, or applications.
- Assist users in formulating Geographic Information Systems (GIS) requirements or understanding the implications of alternatives.
- Create visual representations of geospatial data, using complex procedures such as analytical modeling, three-dimensional renderings, or plot creation.
- Transfer or rescale information from original photographs onto maps or other photographs.
- Prepare training materials for, or make presentations to, Geographic Information Systems (GIS) users.
- Apply three-dimensional (3D) or four-dimensional (4D) technologies to geospatial data to allow for new or different analyses or applications.
- Conduct research, data analysis, systems design, or support for software such as Geographic Information Systems (GIS) or Global Positioning Systems (GPS) mapping software.
- Read current literature, talk with colleagues, continue education, or participate in professional organizations or conferences to keep abreast of developments in Geographic Information Systems (GIS) technology, equipment, or systems.
- Recommend procedures, equipment, or software upgrades to increase data accessibility or ease of use.
- Perform computer programming, data analysis, or software development for Geographic Information Systems (GIS) applications, including the maintenance of existing systems or research and development for future enhancements.
- Design, program, or model Geographic Information Systems (GIS) applications or procedures.
- Write new functions or applications in programming languages to conduct analyses.
- Analyze, manipulate, or process large sets of data using statistical software.
- Apply feature selection algorithms to models predicting outcomes of interest, such as sales, attrition, and healthcare use.
- Apply sampling techniques to determine groups to be surveyed or use complete enumeration methods.
- Clean and manipulate raw data using statistical software.
- Create graphs, charts, or other visualizations to convey the results of data analysis using specialized software.
- Deliver oral or written presentations of the results of mathematical modeling and data analysis to management or other end users.
- Design surveys, opinion polls, or other instruments to collect data.
- Identify business problems or management objectives that can be addressed through data analysis.
- Identify relationships and trends or any factors that could affect the results of research.
- Identify solutions to business problems, such as budgeting, staffing, and marketing decisions, using the results of data analysis.
- Propose solutions in engineering, the sciences, and other fields using mathematical theories and techniques.
- Read scientific articles, conference papers, or other sources of research to identify emerging analytic trends and technologies.
- Recommend data-driven solutions to key stakeholders.
- Test, validate, and reformulate models to ensure accurate prediction of outcomes of interest.
- Write new functions or applications in programming languages to conduct analyses.
- Write and code logical and physical database descriptions and specify identifiers of database to management system, or direct others in coding descriptions.
- Test programs or databases, correct errors, and make necessary modifications.
- Plan, coordinate, and implement security measures to safeguard information in computer files against accidental or unauthorized damage, modification or disclosure.
- Modify existing databases and database management systems or direct programmers and analysts to make changes.
- Specify users and user access levels for each segment of database.
- Develop standards and guidelines for the use and acquisition of software and to protect vulnerable information.
- Review procedures in database management system manuals to make changes to database.
- Revise company definition of data as defined in data dictionary.
- Train users and answer questions.
- Review workflow charts developed by programmer analyst to understand tasks computer will perform, such as updating records.
- Approve, schedule, plan, and supervise the installation and testing of new products and improvements to computer systems, such as the installation of new databases.
- Identify and evaluate industry trends in database systems to serve as a source of information and advice for upper management.
- Develop data model describing data elements and how they are used, following procedures and using pen, template, or computer software.
- Select and enter codes to monitor database performance and to create production database.
- Identify, evaluate and recommend hardware or software technologies to achieve desired database performance.
- Plan and install upgrades of database management system software to enhance database performance.
- Provide technical support to junior staff or clients.
- Test changes to database applications or systems.
- Write and code logical and physical database descriptions and specify identifiers of database to management system, or direct others in coding descriptions.
- Prepare and structure data warehouses for storing data.
- Analyze and interpret statistical data to identify significant differences in relationships among sources of information.
- Identify relationships and trends in data, as well as any factors that could affect the results of research.
- Determine whether statistical methods are appropriate, based on user needs or research questions of interest.
- Prepare data for processing by organizing information, checking for inaccuracies, and adjusting and weighting the raw data.
- Present statistical and nonstatistical results, using charts, bullets, and graphs, in meetings or conferences to audiences such as clients, peers, and students.
- Report results of statistical analyses, including information in the form of graphs, charts, and tables.
- Design research projects that apply valid scientific techniques, and use information obtained from baselines or historical data to structure uncompromised and efficient analyses.
- Process large amounts of data for statistical modeling and graphic analysis, using computers.
- Adapt statistical methods to solve specific problems in many fields, such as economics, biology, and engineering.
- Evaluate the statistical methods and procedures used to obtain data to ensure validity, applicability, efficiency, and accuracy.
- Report results of statistical analyses in peer-reviewed papers and technical manuals.
- Evaluate sources of information to determine any limitations, in terms of reliability or usability.
- Develop and test experimental designs, sampling techniques, and analytical methods.
- Plan data collection methods for specific projects, and determine the types and sizes of sample groups to be used.
- Supervise and provide instructions for workers collecting and tabulating data.
- Examine theories, such as those of probability and inference, to discover mathematical bases for new or improved methods of obtaining and evaluating numerical data.
- Develop software applications or programming for statistical modeling and graphic analysis.
- Apply sampling techniques, or use complete enumeration bases to determine and define groups to be surveyed.
- Prepare and structure data warehouses for storing data.
- Write and execute scripts to automate tasks, such as parsing large data files.
- Adhere to legal policies and procedures related to handling digital media.
- Analyze log files or other digital information to identify the perpetrators of network intrusions.
- Conduct predictive or reactive analyses on security measures to support cyber security initiatives.
- Create system images or capture network settings from information technology environments to preserve as evidence.
- Develop plans for investigating alleged computer crimes, violations, or suspicious activity.
- Develop policies or requirements for data collection, processing, or reporting.
- Duplicate digital evidence to use for data recovery and analysis procedures.
- Identify or develop reverse-engineering tools to improve system capabilities or detect vulnerabilities.
- Maintain cyber defense software or hardware to support responses to cyber incidents.
- Maintain knowledge of laws, regulations, policies or other issuances pertaining to digital forensics or information privacy.
- Perform file signature analysis to verify files on storage media or discover potential hidden files.
- Perform forensic investigations of operating or file systems.
- Perform web service network traffic analysis or waveform analysis to detect anomalies, such as unusual events or trends.
- Preserve and maintain digital forensic evidence for analysis.
- Recommend cyber defense software or hardware to support responses to cyber incidents.
- Recover data or decrypt seized data.
- Write cyber defense recommendations, reports, or white papers using research or experience.
- Write reports, sign affidavits, or give depositions for legal proceedings.
- Write technical summaries to report findings.
- Write and execute scripts to automate tasks, such as parsing large data files.
- Use object-oriented programming languages, as well as client and server applications development processes and multimedia and Internet technology.
- Test, maintain, and monitor computer programs and systems, including coordinating the installation of computer programs and systems.
- Troubleshoot program and system malfunctions to restore normal functioning.
- Expand or modify system to serve new purposes or improve work flow.
- Use the computer in the analysis and solution of business problems, such as development of integrated production and inventory control and cost analysis systems.
- Consult with management to ensure agreement on system principles.
- Confer with clients regarding the nature of the information processing or computation needs a computer program is to address.
- Develop, document, and revise system design procedures, test procedures, and quality standards.
- Train staff and users to work with computer systems and programs.
- Coordinate and link the computer systems within an organization to increase compatibility so that information can be shared.
- Assess the usefulness of pre-developed application packages and adapt them to a user environment.
- Define the goals of the system and devise flow charts and diagrams describing logical operational steps of programs.
- Provide staff and users with assistance solving computer-related problems, such as malfunctions and program problems.
- Review and analyze computer printouts and performance indicators to locate code problems, and correct errors by correcting codes.
- Supervise computer programmers or other systems analysts or serve as project leaders for particular systems projects.
- Read manuals, periodicals, and technical reports to learn how to develop programs that meet staff and user requirements.
- Determine computer software or hardware needed to set up or alter system.
- Analyze information processing or computation needs and plan and design computer systems, using techniques such as structured analysis, data modeling, and information engineering.
- Interview or survey workers, observe job performance, or perform the job to determine what information is processed and how it is processed.
- Prepare cost-benefit and return-on-investment analyses to aid in decisions on system implementation.
- Recommend new equipment or software packages.
- Use object-oriented programming languages, as well as client and server applications development processes and multimedia and Internet technology.
- Write programs for computer numerical control (CNC) machines to cut metal and plastic materials.
- Inspect workpieces for defects, and measure workpieces to determine accuracy of machine operation, using rules, templates, or other measuring instruments.
- Position, adjust, and secure stock material or workpieces against stops, on arbors, or in chucks, fixtures, or automatic feeding mechanisms, manually or using hoists.
- Read blueprints or job orders to determine product specifications and tooling instructions and to plan operational sequences.
- Select, install, and adjust alignment of drills, cutters, dies, guides, and holding devices, using templates, measuring instruments, and hand tools.
- Observe machine operation to detect workpiece defects or machine malfunctions, adjusting machines as necessary.
- Set up and operate machines, such as lathes, cutters, shears, borers, millers, grinders, presses, drills, or auxiliary machines, to make metallic and plastic workpieces.
- Change worn machine accessories, such as cutting tools or brushes, using hand tools.
- Set machine stops or guides to specified lengths as indicated by scales, rules, or templates.
- Select the proper coolants and lubricants and start their flow.
- Remove burrs, sharp edges, rust, or scale from workpieces, using files, hand grinders, wire brushes, or power tools.
- Perform minor machine maintenance, such as oiling or cleaning machines, dies, or workpieces, or adding coolant to machine reservoirs.
- Make minor electrical and mechanical repairs and adjustments to machines and notify supervisors when major service is required.
- Compute data, such as gear dimensions or machine settings, applying knowledge of shop mathematics.
- Start machines and turn handwheels or valves to engage feeding, cooling, and lubricating mechanisms.
- Move controls or mount gears, cams, or templates in machines to set feed rates and cutting speeds, depths, and angles.
- Instruct other workers in machine set-up and operation.
- Record operational data, such as pressure readings, lengths of strokes, feed rates, or speeds.
- Extract or lift jammed pieces from machines, using fingers, wire hooks, or lift bars.
- Measure and mark reference points and cutting lines on workpieces, using traced templates, compasses, and rules.
- Align layout marks with dies or blades.
- Write programs for computer numerical control (CNC) machines to cut metal and plastic materials.
- Write program code to analyze data with statistical analysis software.
- Draw conclusions or make predictions, based on data summaries or statistical analyses.
- Analyze clinical or survey data, using statistical approaches such as longitudinal analysis, mixed-effect modeling, logistic regression analyses, and model-building techniques.
- Write detailed analysis plans and descriptions of analyses and findings for research protocols or reports.
- Calculate sample size requirements for clinical studies.
- Read current literature, attend meetings or conferences, and talk with colleagues to keep abreast of methodological or conceptual developments in fields such as biostatistics, pharmacology, life sciences, and social sciences.
- Design research studies in collaboration with physicians, life scientists, or other professionals.
- Prepare tables and graphs to present clinical data or results.
- Review clinical or other medical research protocols and recommend appropriate statistical analyses.
- Develop or implement data analysis algorithms.
- Determine project plans, timelines, or technical objectives for statistical aspects of biological research studies.
- Prepare statistical data for inclusion in reports to data monitoring committees, federal regulatory agencies, managers, or clients.
- Plan or direct research studies related to life sciences.
- Prepare articles for publication or presentation at professional conferences.
- Monitor clinical trials or experiments to ensure adherence to established procedures or to verify the quality of data collected.
- Design or maintain databases of biological data.
- Apply research or simulation results to extend biological theory or recommend new research projects.
- Develop or use mathematical models to track changes in biological phenomena, such as the spread of infectious diseases.
- Assign work to biostatistical assistants or programmers.
- Analyze archival data, such as birth, death, and disease records.
- Design surveys to assess health issues.
- Teach graduate or continuing education courses or seminars in biostatistics.
- Write program code to analyze data with statistical analysis software.
- Develop computer programs to collect meteorological data or to present meteorological information.
- Broadcast weather conditions, forecasts, or severe weather warnings to the public via television, radio, or the Internet or provide this information to the news media.
- Gather data from sources such as surface or upper air stations, satellites, weather bureaus, or radar for use in meteorological reports or forecasts.
- Develop or use mathematical or computer models for weather forecasting.
- Prepare weather reports or maps for analysis, distribution, or use in weather broadcasts, using computer graphics.
- Interpret data, reports, maps, photographs, or charts to predict long- or short-range weather conditions, using computer models and knowledge of climate theory, physics, and mathematics.
- Prepare forecasts or briefings to meet the needs of industry, business, government, or other groups.
- Analyze historical climate information, such as precipitation or temperature records, to help predict future weather or climate trends.
- Analyze climate data sets, using techniques such as geophysical fluid dynamics, data assimilation, or numerical modeling.
- Conduct numerical simulations of climate conditions to understand and predict global or regional weather patterns.
- Conduct meteorological research into the processes or determinants of atmospheric phenomena, weather, or climate.
- Consult with other offices, agencies, professionals, or researchers regarding the use and interpretation of climatological information for weather predictions and warnings.
- Prepare scientific atmospheric or climate reports, articles, or texts.
- Speak to the public to discuss weather topics or answer questions.
- Develop and deliver training on weather topics.
- Apply meteorological knowledge to issues such as global warming, pollution control, or ozone depletion.
- Design or develop new equipment or methods for meteorological data collection, remote sensing, or related applications.
- Measure wind, temperature, and humidity in the upper atmosphere, using weather balloons.
- Direct forecasting services at weather stations or at radio or television broadcasting facilities.
- Research the impact of industrial projects or pollution on climate, air quality, or weather phenomena.
- Collect air samples from planes or ships over land or sea to study atmospheric composition.
- Conduct wind assessment, integration, or validation studies.
- Teach college-level courses on topics such as atmospheric and space science, meteorology, or global climate change.
- Create visualizations to illustrate historical or future changes in the Earth's climate, using paleoclimate or climate geographic information systems (GIS) databases.
- Estimate or predict the effects of global warming over time for specific geographic regions.
- Develop computer programs to collect meteorological data or to present meteorological information.
- Write and code logical and physical database descriptions, and specify identifiers of database to management system or direct others in coding descriptions.
- Design databases to support business applications, ensuring system scalability, security, performance, and reliability.
- Develop database architectural strategies at the modeling, design and implementation stages to address business or industry requirements.
- Collaborate with system architects, software architects, design analysts, and others to understand business or industry requirements.
- Develop data models for applications, metadata tables, views or related database structures.
- Set up database clusters, backup, or recovery processes.
- Create and enforce database development standards.
- Develop and document database architectures.
- Design database applications, such as interfaces, data transfer mechanisms, global temporary tables, data partitions, and function-based indexes to enable efficient access of the generic database structure.
- Document and communicate database schemas, using accepted notations.
- Identify, evaluate and recommend hardware or software technologies to achieve desired database performance.
- Demonstrate database technical functionality, such as performance, security and reliability.
- Develop or maintain archived procedures, procedural codes, or queries for applications.
- Develop load-balancing processes to eliminate down time for backup processes.
- Provide technical support to junior staff or clients.
- Identify and correct deviations from database development standards.
- Plan and install upgrades of database management system software to enhance database performance.
- Develop data model describing data elements and their use, following procedures and using pen, template or computer software.
- Develop methods for integrating different products so they work properly together, such as customizing commercial databases to fit specific needs.
- Establish and calculate optimum values for database parameters, using manuals and calculator.
- Identify and evaluate industry trends in database systems to serve as a source of information and advice for upper management.
- Review project requests describing database user needs to estimate time and cost required to accomplish project.
- Test programs or databases, correct errors, and make necessary modifications.
- Train users and answer questions.
- Work as part of a project team to coordinate database development and determine project scope and limitations.
- Write and code logical and physical database descriptions, and specify identifiers of database to management system or direct others in coding descriptions.
- Write supporting code for Web applications or Web sites.
- Design, build, or maintain Web sites, using authoring or scripting languages, content creation tools, management tools, and digital media.
- Back up files from Web sites to local directories for instant recovery in case of problems.
- Select programming languages, design tools, or applications.
- Evaluate code to ensure that it is valid, is properly structured, meets industry standards, and is compatible with browsers, devices, or operating systems.
- Develop databases that support Web applications and Web sites.
- Perform Web site tests according to planned schedules, or after any Web site or product revision.
- Perform or direct Web site updates.
- Maintain understanding of current Web technologies or programming practices through continuing education, reading, or participation in professional conferences, workshops, or groups.
- Analyze user needs to determine technical requirements.
- Respond to user email inquiries, or set up automated systems to send responses.
- Renew domain name registrations.
- Confer with management or development teams to prioritize needs, resolve conflicts, develop content criteria, or choose solutions.
- Communicate with network personnel or Web site hosting agencies to address hardware or software issues affecting Web sites.
- Collaborate with management or users to develop e-commerce strategies and to integrate these strategies with Web sites.
- Document test plans, testing procedures, or test results.
- Establish appropriate server directory trees.
- Recommend and implement performance improvements.
- Document technical factors such as server load, bandwidth, database performance, and browser and device types.
- Develop or implement procedures for ongoing Web site revision.
- Create Web models or prototypes that include physical, interface, logical, or data models.
- Provide clear, detailed descriptions of Web site specifications, such as product features, activities, software, communication protocols, programming languages, and operating systems software and hardware.
- Evaluate or recommend server hardware or software.
- Monitor security system performance logs to identify problems and notify security specialists when problems occur.
- Install and configure hypertext transfer protocol (HTTP) servers and associated operating systems.
- Research, document, rate, or select alternatives for Web architecture or technologies.
- Develop system interaction or sequence diagrams.
- Design and implement Web site security measures, such as firewalls and message encryption.
- Incorporate technical considerations into Web site design plans, such as budgets, equipment, performance requirements, and legal issues including accessibility and privacy.
- Write supporting code for Web applications or Web sites.
- Write supporting code for Web applications or Web sites.
- Collaborate with management or users to develop e-commerce strategies and to integrate these strategies with Web sites.
- Collaborate with web development professionals, such as front-end or back-end developers, to complete the full scope of Web development projects.
- Communicate with network personnel or Web site hosting agencies to address hardware or software issues affecting Web sites.
- Conduct user research to determine design requirements and analyze user feedback to improve design quality.
- Confer with management or development teams to prioritize needs, resolve conflicts, develop content criteria, or choose solutions.
- Create searchable indices for Web page content.
- Create Web models or prototypes that include physical, interface, logical, or data models.
- Design, build, or maintain Web sites, using authoring or scripting languages, content creation tools, management tools, and digital media.
- Develop and document style guidelines for Web site content.
- Develop new visual design concepts and modify concepts based on stakeholder feedback.
- Develop or implement procedures for ongoing Web site revision.
- Develop system interaction or sequence diagrams.
- Develop Web site maps, application models, image templates, or page templates that meet project goals, user needs, or industry standards.
- Develop, validate, and document test routines and schedules to ensure that test cases mimic external interfaces and address all browser and device types.
- Direct and execute pre-production activities, such as creating moodboards or storyboards and establishing a project timeline.
- Document technical factors such as server load, bandwidth, database performance, and browser and device types.
- Identify or maintain links to and from other Web sites and check links to ensure proper functioning.
- Identify problems uncovered by testing or customer feedback, and correct problems or refer problems to appropriate personnel for correction.
- Incorporate technical considerations into Web site design plans, such as budgets, equipment, performance requirements, or legal issues including accessibility and privacy.
- Maintain understanding of current Web technologies or programming practices through continuing education, reading, or participation in professional conferences, workshops, or groups.
- Perform or direct Web site updates.
- Perform Web site tests according to planned schedules, or after any Web site or product revision.
- Provide clear, detailed descriptions of Web site specifications, such as product features, activities, software, communication protocols, programming languages, and operating systems software and hardware.
- Register Web sites with search engines to increase Web site traffic.
- Research and apply innovative solutions for product design, visuals, and user experience to meet the needs of individual Web development projects.
- Research, document, rate, or select alternatives for Web architecture or technologies.
- Respond to user email inquiries, or set up automated systems to send responses.
- Select programming languages, design tools, or applications.
- Write and edit technical documentation for digital interface products and designs, such as user manuals, testing protocols, and reports.
- Write supporting code for Web applications or Web sites.
- Develop transactional Web applications, using Web programming software and knowledge of programming languages, such as hypertext markup language (HTML) and extensible markup language (XML).
- Manage tracking and reporting of search-related activities and provide analyses to marketing executives.
- Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.
- Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
- Participate in the development or implementation of online marketing strategy.
- Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.
- Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility.
- Assist in setting up or optimizing analytics tools for tracking visitors' behaviors.
- Identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns.
- Create content strategies for digital media.
- Combine secondary data sources with keyword research to more accurately profile and satisfy user intent.
- Collaborate with other marketing staff to integrate and complement marketing strategies across multiple sales channels.
- Optimize shopping cart experience or Web site conversion rates against Key Performance Indicators (KPIs).
- Improve search-related activities through ongoing analysis, experimentation, or optimization tests, using A/B or multivariate methods.
- Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites.
- Conduct market research analysis to identify search query trends, real-time search and news media activity, popular social media topics, electronic commerce trends, market opportunities, or competitor performance.
- Propose online or multiple-sales-channel campaigns to marketing executives.
- Evaluate new emerging media or technologies and make recommendations for their application within Internet marketing or search marketing campaigns.
- Communicate and collaborate with merchants, Webmasters, bloggers, or online editors to strategically place hyperlinks.
- Identify, evaluate, or procure hardware or software for implementing online marketing campaigns.
- Collaborate with Web, multimedia, or art design staffs to create multimedia Web sites or other internet content that conforms to brand and company visual format.
- Keep abreast of government regulations and emerging Web technology to ensure regulatory compliance by reviewing current literature, talking with colleagues, participating in educational programs, attending meetings or workshops, or participating in professional organizations or conferences.
- Purchase or negotiate placement of listings in local search engines, directories, or digital mapping technologies.
- Coordinate sales or other promotional strategies with merchandising, operations, or inventory control staff to ensure product catalogs are current, accurate, and organized for best findability against user intent.
- Execute or manage social media campaigns to inform search marketing tactics.
- Conduct financial modeling for online marketing programs or Web site revenue forecasting.
- Implement online customer service processes to ensure positive and consistent user experiences.
- Identify and develop commercial or technical specifications, such as usability, pricing, checkout, or data security, to promote transactional internet-enabled commerce functionality.
- Define product requirements, based on market research analysis, in collaboration with user interface design and engineering staff.
- Execute or manage banner, video, or other non-text link ad campaigns.
- Assist in the evaluation or negotiation of contracts with vendors or online partners.
- Prepare electronic commerce designs or prototypes, such as storyboards, mock-ups, or other content, using graphics design software.
- Assist in the development of online transaction or security policies.
- Execute and manage communications with digital journalists or bloggers.
- Resolve product availability problems in collaboration with customer service staff.
- Identify methods for interfacing Web application technologies with enterprise resource planning or other system software.
- Develop transactional Web applications, using Web programming software and knowledge of programming languages, such as hypertext markup language (HTML) and extensible markup language (XML).
