- Develop Web site performance metrics.
Occupations with related tasks Save Table: XLSX CSV
- Identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns.
- Identify and develop commercial or technical specifications, such as usability, pricing, checkout, or data security, to promote transactional internet-enabled commerce functionality.
- Manage tracking and reporting of search-related activities and provide analyses to marketing executives.
- Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.
- Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
- Participate in the development or implementation of online marketing strategy.
- Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.
- Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility.
- Assist in setting up or optimizing analytics tools for tracking visitors' behaviors.
- Create content strategies for digital media.
- Combine secondary data sources with keyword research to more accurately profile and satisfy user intent.
- Collaborate with other marketing staff to integrate and complement marketing strategies across multiple sales channels.
- Optimize shopping cart experience or Web site conversion rates against Key Performance Indicators (KPIs).
- Improve search-related activities through ongoing analysis, experimentation, or optimization tests, using A/B or multivariate methods.
- Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites.
- Conduct market research analysis to identify search query trends, real-time search and news media activity, popular social media topics, electronic commerce trends, market opportunities, or competitor performance.
- Propose online or multiple-sales-channel campaigns to marketing executives.
- Evaluate new emerging media or technologies and make recommendations for their application within Internet marketing or search marketing campaigns.
- Communicate and collaborate with merchants, Webmasters, bloggers, or online editors to strategically place hyperlinks.
- Identify, evaluate, or procure hardware or software for implementing online marketing campaigns.
- Collaborate with Web, multimedia, or art design staffs to create multimedia Web sites or other internet content that conforms to brand and company visual format.
- Keep abreast of government regulations and emerging Web technology to ensure regulatory compliance by reviewing current literature, talking with colleagues, participating in educational programs, attending meetings or workshops, or participating in professional organizations or conferences.
- Purchase or negotiate placement of listings in local search engines, directories, or digital mapping technologies.
- Coordinate sales or other promotional strategies with merchandising, operations, or inventory control staff to ensure product catalogs are current, accurate, and organized for best findability against user intent.
- Execute or manage social media campaigns to inform search marketing tactics.
- Conduct financial modeling for online marketing programs or Web site revenue forecasting.
- Implement online customer service processes to ensure positive and consistent user experiences.
- Develop transactional Web applications, using Web programming software and knowledge of programming languages, such as hypertext markup language (HTML) and extensible markup language (XML).
- Define product requirements, based on market research analysis, in collaboration with user interface design and engineering staff.
- Execute or manage banner, video, or other non-text link ad campaigns.
- Assist in the evaluation or negotiation of contracts with vendors or online partners.
- Prepare electronic commerce designs or prototypes, such as storyboards, mock-ups, or other content, using graphics design software.
- Assist in the development of online transaction or security policies.
- Execute and manage communications with digital journalists or bloggers.
- Resolve product availability problems in collaboration with customer service staff.
- Identify methods for interfacing Web application technologies with enterprise resource planning or other system software.
- Identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns.
- Identify and develop commercial or technical specifications, such as usability, pricing, checkout, or data security, to promote transactional internet-enabled commerce functionality.
- Develop performance standards, and evaluate work in light of established standards.
- Analyze problems to develop solutions involving computer hardware and software.
- Apply theoretical expertise and innovation to create or apply new technology, such as adapting principles for applying computers to new uses.
- Assign or schedule tasks to meet work priorities and goals.
- Meet with managers, vendors, and others to solicit cooperation and resolve problems.
- Design computers and the software that runs them.
- Conduct logical analyses of business, scientific, engineering, and other technical problems, formulating mathematical models of problems for solution by computers.
- Evaluate project plans and proposals to assess feasibility issues.
- Participate in multidisciplinary projects in areas such as virtual reality, human-computer interaction, or robotics.
- Consult with users, management, vendors, and technicians to determine computing needs and system requirements.
- Develop and interpret organizational goals, policies, and procedures.
- Maintain network hardware and software, direct network security measures, and monitor networks to ensure availability to system users.
- Direct daily operations of departments, coordinating project activities with other departments.
- Participate in staffing decisions and direct training of subordinates.
- Approve, prepare, monitor, and adjust operational budgets.
- Develop performance standards, and evaluate work in light of established standards.
- Select methods, techniques, or criteria for data warehousing evaluative procedures.
- Develop data warehouse process models, including sourcing, loading, transformation, and extraction.
- Verify the structure, accuracy, or quality of warehouse data.
- Map data between source systems, data warehouses, and data marts.
- Develop and implement data extraction procedures from other systems, such as administration, billing, or claims.
- Design and implement warehouse database structures.
- Develop or maintain standards, such as organization, structure, or nomenclature, for the design of data warehouse elements, such as data architectures, models, tools, and databases.
- Provide or coordinate troubleshooting support for data warehouses.
- Write new programs or modify existing programs to meet customer requirements, using current programming languages and technologies.
- Design, implement, or operate comprehensive data warehouse systems to balance optimization of data access with batch loading and resource utilization factors, according to customer requirements.
- Perform system analysis, data analysis or programming, using a variety of computer languages and procedures.
- Create supporting documentation, such as metadata and diagrams of entity relationships, business processes, and process flow.
- Create or implement metadata processes and frameworks.
- Review designs, codes, test plans, or documentation to ensure quality.
- Create plans, test files, and scripts for data warehouse testing, ranging from unit to integration testing.
- Implement business rules via stored procedures, middleware, or other technologies.
- Prepare functional or technical documentation for data warehouses.
- Test software systems or applications for software enhancements or new products.
- Select methods, techniques, or criteria for data warehousing evaluative procedures.
- Develop standards and guidelines for the use and acquisition of software and to protect vulnerable information.
- Modify existing databases and database management systems or direct programmers and analysts to make changes.
- Plan, coordinate, and implement security measures to safeguard information in computer files against accidental or unauthorized damage, modification or disclosure.
- Plan and install upgrades of database management system software to enhance database performance.
- Specify users and user access levels for each segment of database.
- Test changes to database applications or systems.
- Test programs or databases, correct errors, and make necessary modifications.
- Train users and answer questions.
- Provide technical support to junior staff or clients.
- Approve, schedule, plan, and supervise the installation and testing of new products and improvements to computer systems, such as the installation of new databases.
- Write and code logical and physical database descriptions and specify identifiers of database to management system, or direct others in coding descriptions.
- Develop data models describing data elements and how they are used, following procedures and using pen, template, or computer software.
- Select and enter codes to monitor database performance and to create production databases.
- Identify, evaluate and recommend hardware or software technologies to achieve desired database performance.
- Review procedures in database management system manuals to make changes to database.
- Identify and evaluate industry trends in database systems to serve as a source of information and advice for upper management.
- Review workflow charts developed by programmer analyst to understand tasks computer will perform, such as updating records.
- Revise company definition of data as defined in data dictionary.
- Develop standards and guidelines for the use and acquisition of software and to protect vulnerable information.
- Determine system performance standards.
- Analyze information to determine, recommend, and plan installation of a new system or modification of an existing system.
- Analyze user needs and software requirements to determine feasibility of design within time and cost constraints.
- Confer with data processing or project managers to obtain information on limitations or capabilities for data processing projects.
- Confer with systems analysts, engineers, programmers and others to design systems and to obtain information on project limitations and capabilities, performance requirements and interfaces.
- Consult with customers or other departments on project status, proposals, or technical issues, such as software system design or maintenance.
- Coordinate installation of software system.
- Design, develop and modify software systems, using scientific analysis and mathematical models to predict and measure outcomes and consequences of design.
- Develop or direct software system testing or validation procedures, programming, or documentation.
- Modify existing software to correct errors, adapt it to new hardware, or upgrade interfaces and improve performance.
- Monitor functioning of equipment to ensure system operates in conformance with specifications.
- Obtain and evaluate information on factors such as reporting formats required, costs, or security needs to determine hardware configuration.
- Prepare reports or correspondence concerning project specifications, activities, or status.
- Recommend purchase of equipment to control dust, temperature, or humidity in area of system installation.
- Specify power supply requirements and configuration.
- Store, retrieve, and manipulate data for analysis of system capabilities and requirements.
- Supervise and assign work to programmers, designers, technologists, technicians, or other engineering or scientific personnel.
- Supervise the work of programmers, technologists and technicians and other engineering and scientific personnel.
- Train users to use new or modified equipment.
- Determine system performance standards.
- Develop information security standards and best practices.
- Assess the quality of security controls, using performance indicators.
- Conduct investigations of information security breaches to identify vulnerabilities and evaluate the damage.
- Coordinate documentation of computer security or emergency measure policies, procedures, or tests.
- Coordinate monitoring of networks or systems for security breaches or intrusions.
- Coordinate vulnerability assessments or analysis of information security systems.
- Develop or implement software tools to assist in the detection, prevention, and analysis of security threats.
- Develop or install software, such as firewalls and data encryption programs, to protect sensitive information.
- Develop response and recovery strategies for security breaches.
- Identify or implement solutions to information security problems.
- Identify security system weaknesses, using penetration tests.
- Oversee development of plans to safeguard computer files against accidental or unauthorized modification, destruction, or disclosure or to meet emergency data processing needs.
- Oversee performance of risk assessment or execution of system tests to ensure the functioning of data processing activities or security measures.
- Provide technical support to computer users for installation and use of security products.
- Recommend information security enhancements to management.
- Review security assessments for computing environments or check for compliance with cybersecurity standards and regulations.
- Scan networks, using vulnerability assessment tools to identify vulnerabilities.
- Train staff on, and oversee the use of, information security standards, policies, and best practices.
- Troubleshoot security and network problems.
- Write reports regarding investigations of information security breaches or network evaluations.
- Develop information security standards and best practices.
- Develop, document, or maintain standards, best practices, or system usage procedures.
- Assist in determining document management policies to facilitate efficient, legal, and secure access to electronic content.
- Assist in the development of document or content classification taxonomies to facilitate information capture, search, and retrieval.
- Implement electronic document processing, retrieval, and distribution systems in collaboration with other information technology specialists.
- Identify and classify documents or other electronic content according to characteristics such as security level, function, and metadata.
- Assist in the assessment, acquisition, or deployment of new electronic document management systems.
- Administer document and system access rights and revision control to ensure security of system and integrity of master documents.
- Prepare and record changes to official documents and confirm changes with legal and compliance management staff, including enterprise-wide records management staff.
- Write, review, or execute plans for testing new or established document management systems.
- Monitor regulatory activity to maintain compliance with records and document management laws.
- Retrieve electronic assets from repository for distribution to users, collecting and returning to repository, if necessary.
- Keep abreast of developments in document management technologies and techniques by reviewing current literature, talking with colleagues, participating in educational programs, attending meetings or workshops, or participating in professional organizations or conferences.
- Conduct needs assessments to identify document management requirements of departments or end users.
- Develop or configure document management system features, such as user interfaces, access profiles, and document workflow procedures.
- Document technical functions and specifications for new or proposed content management systems.
- Exercise security surveillance over document processing, reproduction, distribution, storage, or archiving.
- Consult with end users regarding problems in accessing electronic content.
- Propose recommendations for improving content management system capabilities.
- Operate data capture technology to import digitized documents into document management system.
- Prepare support documentation and training materials for end users of document management systems.
- Search electronic sources, such as databases or repositories, or manual sources for information.
- Implement scanning or other automated data entry procedures, using imaging devices and document imaging software.
- Analyze, interpret, or disseminate system performance data.
- Develop, document, or maintain standards, best practices, or system usage procedures.
- Create and enforce database development standards.
- Develop and document database architectures.
- Collaborate with system architects, software architects, design analysts, and others to understand business or industry requirements.
- Develop database architectural strategies at the modeling, design and implementation stages to address business or industry requirements.
- Design databases to support business applications, ensuring system scalability, security, performance, and reliability.
- Develop data models for applications, metadata tables, views or related database structures.
- Design database applications, such as interfaces, data transfer mechanisms, global temporary tables, data partitions, and function-based indexes to enable efficient access of the generic database structure.
- Develop methods for integrating different products so they work properly together, such as customizing commercial databases to fit specific needs.
- Document and communicate database schemas, using accepted notations.
- Develop data model describing data elements and their use, following procedures and using pen, template or computer software.
- Work as part of a project team to coordinate database development and determine project scope and limitations.
- Identify and evaluate industry trends in database systems to serve as a source of information and advice for upper management.
- Set up database clusters, backup, or recovery processes.
- Demonstrate database technical functionality, such as performance, security and reliability.
- Develop load-balancing processes to eliminate down time for backup processes.
- Plan and install upgrades of database management system software to enhance database performance.
- Identify, evaluate and recommend hardware or software technologies to achieve desired database performance.
- Test programs or databases, correct errors, and make necessary modifications.
- Identify and correct deviations from database development standards.
- Review project requests describing database user needs to estimate time and cost required to accomplish project.
- Write and code logical and physical database descriptions, and specify identifiers of database to management system or direct others in coding descriptions.
- Develop or maintain archived procedures, procedural codes, or queries for applications.
- Provide technical support to junior staff or clients.
- Establish and calculate optimum values for database parameters, using manuals and calculators.
- Train users and answer questions.
- Create and enforce database development standards.
- Establish functional or system standards to address operational requirements, quality requirements, and design constraints.
- Communicate with staff or clients to understand specific system requirements.
- Investigate system component suitability for specified purposes, and make recommendations regarding component use.
- Provide customers or installation teams guidelines for implementing secure systems.
- Direct the analysis, development, and operation of complete computer systems.
- Direct the installation of operating systems, network or application software, or computer or network hardware.
- Monitor system operation to detect potential problems.
- Identify system data, hardware, or software components required to meet user needs.
- Perform ongoing hardware and software maintenance operations, including installing or upgrading hardware or software.
- Verify stability, interoperability, portability, security, or scalability of system architecture.
- Research, test, or verify proper functioning of software patches and fixes.
- Configure servers to meet functional specifications.
- Collaborate with engineers or software developers to select appropriate design solutions or ensure the compatibility of system components.
- Design and conduct hardware or software tests.
- Evaluate existing systems to determine effectiveness, and suggest changes to meet organizational requirements.
- Document design specifications, installation instructions, and other system-related information.
- Perform security analyses of developed or packaged software components.
- Provide technical guidance or support for the development or troubleshooting of systems.
- Define and analyze objectives, scope, issues, or organizational impact of information systems.
- Develop system engineering, software engineering, system integration, or distributed system architectures.
- Provide advice on project costs, design concepts, or design changes.
- Evaluate current or emerging technologies to consider factors such as cost, portability, compatibility, or usability.
- Develop or approve project plans, schedules, or budgets.
- Communicate project information through presentations, technical reports, or white papers.
- Train system users in system operation or maintenance.
- Complete models and simulations, using manual or automated tools, to analyze or predict system performance under different operating conditions.
- Develop efficient and effective system controllers.
- Develop application-specific software.
- Establish functional or system standards to address operational requirements, quality requirements, and design constraints.
- Develop or specify standards, methods, or procedures to determine product quality or release readiness.
- Identify, analyze, and document problems with program function, output, online screen, or content.
- Document software defects, using a bug tracking system, and report defects to software developers.
- Develop testing programs that address areas such as database impacts, software scenarios, regression testing, negative testing, error or bug retests, or usability.
- Design test plans, scenarios, scripts, or procedures.
- Document test procedures to ensure replicability and compliance with standards.
- Provide feedback and recommendations to developers on software usability and functionality.
- Install, maintain, or use software testing programs.
- Test system modifications to prepare for implementation.
- Create or maintain databases of known test defects.
- Monitor bug resolution efforts and track successes.
- Update automated test scripts to ensure currency.
- Participate in product design reviews to provide input on functional requirements, product designs, schedules, or potential problems.
- Plan test schedules or strategies in accordance with project scope or delivery dates.
- Monitor program performance to ensure efficient and problem-free operations.
- Conduct software compatibility tests with programs, hardware, operating systems, or network environments.
- Investigate customer problems referred by technical support.
- Review software documentation to ensure technical accuracy, compliance, or completeness, or to mitigate risks.
- Identify program deviance from standards, and suggest modifications to ensure compliance.
- Perform initial debugging procedures by reviewing configuration files, logs, or code pieces to determine breakdown source.
- Design or develop automated testing tools.
- Install and configure recreations of software production environments to allow testing of software performance.
- Collaborate with field staff or customers to evaluate or diagnose problems and recommend possible solutions.
- Coordinate user or third-party testing.
- Visit beta testing sites to evaluate software performance.
- Conduct historical analyses of test results.
- Evaluate or recommend software for testing or bug tracking.
- Modify existing software to correct errors, allow it to adapt to new hardware, or to improve its performance.
- Recommend purchase of equipment to control dust, temperature, or humidity in area of system installation.
- Store, retrieve, and manipulate data for analysis of system capabilities and requirements.
- Develop or specify standards, methods, or procedures to determine product quality or release readiness.
