Browse by Career Cluster

The National Career Clusters® Framework serves as an organizing tool for programs, curriculum design and instruction. Career Clusters contain occupations in the same field of work that require similar skills. They can help focus plans towards obtaining the necessary knowledge, competencies, and training for success in a particular career pathway.

Marketing & Sales Save Table: XLSX CSV

This Cluster focuses on promoting products, understanding consumer needs, engaging with communities, and driving sales.
It integrates digital marketing, data analysis, brand promotion, customer relationship management, strategic communications, human-centered design, and retail strategies to build strong customer connections and support business growth. This Cluster is essential in all industries for creating value, effectively reaching and engaging target audiences, and achieving commercial success in a competitive marketplace.
Sub-ClusterCodeOccupation
Market Research, Analytics, & Ethics15-2051.01Business Intelligence Analysts Bright Outlook Bright Outlook  
Market Research, Analytics, & Ethics15-2051.00Data Scientists Bright Outlook
Market Research, Analytics, & Ethics13-1161.00Market Research Analysts and Marketing Specialists Bright Outlook
Market Research, Analytics, & Ethics15-2021.00Mathematicians
Market Research, Analytics, & Ethics13-1161.01Search Marketing Strategists Bright Outlook
Market Research, Analytics, & Ethics19-3041.00Sociologists
Market Research, Analytics, & Ethics15-2041.00Statisticians Bright Outlook
Marketing & Advertising11-2011.00Advertising and Promotions Managers
Marketing & Advertising41-9011.00Demonstrators and Product Promoters
Marketing & Advertising11-2021.00Marketing Managers Bright Outlook
Marketing & Advertising27-4021.00Photographers
Retail & Customer Experience41-2011.00Cashiers Bright Outlook
Retail & Customer Experience49-2011.00Computer, Automated Teller, and Office Machine Repairers
Retail & Customer Experience43-4051.00Customer Service Representatives Bright Outlook
Retail & Customer Experience41-1012.00First-Line Supervisors of Non-Retail Sales Workers
Retail & Customer Experience41-1011.00First-Line Supervisors of Retail Sales Workers Bright Outlook
Retail & Customer Experience27-1023.00Floral Designers
Retail & Customer Experience41-2022.00Parts Salespersons
Retail & Customer Experience41-2031.00Retail Salespersons Bright Outlook
Retail & Customer Experience41-9099.00Sales and Related Workers, All Other
Retail & Customer Experience11-2022.00Sales Managers Bright Outlook
Strategic Sales41-3011.00Advertising Sales Agents
Strategic Sales13-1021.00Buyers and Purchasing Agents, Farm Products Bright Outlook
Strategic Sales41-9091.00Door-to-Door Sales Workers, News and Street Vendors, and Related Workers
Strategic Sales13-1023.00Purchasing Agents, Except Wholesale, Retail, and Farm Products Bright Outlook
Strategic Sales41-9031.00Sales Engineers Bright Outlook
Strategic Sales41-3091.00Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel Bright Outlook
Strategic Sales41-4012.00Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products Bright Outlook
Strategic Sales41-4011.00Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products
Strategic Sales41-4011.07Solar Sales Representatives and Assessors
Strategic Sales41-9041.00Telemarketers
Strategic Sales13-1022.00Wholesale and Retail Buyers, Except Farm Products Bright Outlook

Source: National Career Clusters® Framework by Advance CTE (2024 edition).