Details Report for:
11-2021.00 - Marketing Managers
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
Sample of reported job titles: Account Supervisor, Brand Manager, Business Development Director, Business Development Manager, Commercial Lines Manager, Market Development Executive, Marketing Coordinator, Marketing Director, Marketing Manager, Product Manager
Tasks | Technology Skills | Tools Used | Knowledge | Skills | Abilities | Work Activities | Detailed Work Activities | Work Context | Job Zone | Education | Credentials | Interests | Work Styles | Work Values | Related Occupations | Wages & Employment | Job Openings | Additional Information
Tasks Save Table (XLS/CSV)
![]() Importance |
Category | Task |
---|---|---|
83 ![]() ![]() |
Core | |
81 ![]() ![]() |
Core | |
75 ![]() ![]() |
Core | |
72 ![]() ![]() |
Core | |
68 ![]() ![]() |
Core | |
67 ![]() ![]() |
Core | |
66 ![]() ![]() |
Core | |
64 ![]() ![]() |
Core | |
63 ![]() ![]() |
Core | |
60 ![]() ![]() |
Core | |
60 ![]() ![]() |
Core | |
54 ![]() ![]() |
Core | |
60 ![]() ![]() |
Supplemental | |
60 ![]() ![]() |
Supplemental | |
54 ![]() ![]() |
Supplemental | |
53 ![]() ![]() |
Supplemental | |
52 ![]() ![]() |
Supplemental | |
43 ![]() ![]() |
Supplemental | |
42 ![]() ![]() |
Supplemental | |
40 ![]() ![]() |
Supplemental |
Technology Skills Save Table (XLS/CSV)
- Access software — Citrix
- Accounting software — Fund accounting software; Intuit QuickBooks
; Tax software
- Analytical or scientific software — IBM SPSS Statistics
; Minitab
; SAS
; The MathWorks MATLAB
(see all 8 examples)
- Application server software — GitHub
- Business intelligence and data analysis software — IBM Cognos Impromptu
; MicroStrategy
; Oracle Business Intelligence Enterprise Edition
; Qlik Tech QlikView
(see all 5 examples)
- Communications server software — IBM Domino
- Computer based training software — Padlet
- Content workflow software — Atlassian JIRA
- Customer relationship management CRM software — Blackbaud The Raiser's Edge; Oracle Eloqua; QAD Marketing Automation; Salesforce software
(see all 9 examples)
- Data base management system software — Apache Hive
; Elasticsearch
; NoSQL
; Oracle PL/SQL
(see all 9 examples)
- Data base reporting software — Database reporting software
- Data base user interface and query software — Airtable; Amazon Redshift
; Amazon Web Services AWS software
; MySQL
(see all 15 examples)
- Data mining software — Google Analytics
- Desktop communications software — Eko
- Desktop publishing software — Adobe Systems Adobe InDesign
; Microsoft Publisher
- Development environment software — Microsoft Azure
; Microsoft Visual Basic for Applications VBA
; Microsoft Visual Basic Scripting Edition VBScript
; Ruby
(see all 7 examples)
- Document management software — Adobe Systems Adobe Acrobat
; Adobe Systems Adobe Reader; Dropbox
- Electronic mail software — IBM Notes
; Microsoft Outlook
- Enterprise application integration software — Extensible markup language XML
; IBM InfoSphere DataStage
- Enterprise resource planning ERP software — Microsoft Dynamics
; NetSuite ERP
; Oracle Hyperion
; Oracle PeopleSoft
(see all 8 examples)
- Enterprise system management software — IBM Power Systems software; Splunk Enterprise
- Expert system software — Oracle Beehive
- Financial analysis software — Delphi Technology; Oracle E-Business Suite Financials
- Graphics or photo imaging software — Adobe Systems Adobe Creative Cloud
; Adobe Systems Adobe Illustrator
; JamBoard; SmugMug Flickr
(see all 8 examples)
- Information retrieval or search software — LexisNexis
- Internet browser software — Web browser software
- Multi-media educational software — Nearpod
- Network conferencing software — LogMeIn GoToWebinar
- Object or component oriented development software — Jupyter Notebook; Python
; R
; Swift
- Office suite software — Google Drive
; Microsoft Office
- Operating system software — Apple macOS
- Presentation software — Apple Keynote; Google Slides; Mentimeter; Microsoft PowerPoint
- Project management software — Confluence
; Microsoft SharePoint
; Microsoft Teams; Slack (see all 5 examples)
- Sales and marketing software — Google AdWords
; HubSpot software
; Marketo Marketing Automation
- Spreadsheet software — Microsoft Excel
- Transaction security and virus protection software — McAfee; Symantec
- Transaction server software — Armand Morin MultiTrack Generator
- Video conferencing software — Google Meet; LogMeIn GoToMeeting
- Video creation and editing software — Adobe Systems Adobe AfterEffects
; Flipgrid; Screencastify; YouTube
(see all 8 examples)
- Web page creation and editing software — Adobe Systems Adobe Dreamweaver; Facebook
; LinkedIn
; Social media sites
- Web platform development software — Cascading Style Sheets CSS
; Drupal
; Oracle JavaServer Pages JSP
; Ruby on Rails
(see all 10 examples)
- Word processing software — Evernote; Google Docs
; Microsoft Word
Hot Technology — a technology requirement frequently included in employer job postings.
Knowledge Save Table (XLS/CSV)
![]() Importance |
Knowledge |
|
---|---|---|
96 ![]() ![]() |
||
87 ![]() ![]() |
||
76 ![]() ![]() |
||
71 ![]() ![]() |
||
70 ![]() ![]() |
||
63 ![]() ![]() |
||
63 ![]() ![]() |
||
54 ![]() ![]() |
||
53 ![]() ![]() |
||
51 ![]() ![]() |
||
50 ![]() ![]() |
||
47 ![]() ![]() |
||
47 ![]() ![]() |
||
44 ![]() ![]() |
||
43 ![]() ![]() |
||
38 ![]() ![]() |
||
37 ![]() ![]() |
||
36 ![]() ![]() |
||
30 ![]() ![]() |
||
26 ![]() ![]() |
||
18 ![]() ![]() |
||
17 ![]() ![]() |
||
17 ![]() ![]() |
||
16 ![]() ![]() |
||
16 ![]() ![]() |
||
16 ![]() ![]() |
||
8 ![]() ![]() |
||
7 ![]() ![]() |
||
5 ![]() ![]() |
||
5 ![]() ![]() |
||
5 ![]() ![]() |
||
3 ![]() ![]() |
||
3 ![]() ![]() |
Skills Save Table (XLS/CSV)
![]() Importance |
Skill |
|
---|---|---|
72 ![]() ![]() |
||
72 ![]() ![]() |
||
72 ![]() ![]() |
||
72 ![]() ![]() |
||
72 ![]() ![]() |
||
72 ![]() ![]() |
||
69 ![]() ![]() |
||
69 ![]() ![]() |
||
69 ![]() ![]() |
||
66 ![]() ![]() |
||
66 ![]() ![]() |
||
63 ![]() ![]() |
||
63 ![]() ![]() |
||
63 ![]() ![]() |
||
60 ![]() ![]() |
||
60 ![]() ![]() |
||
56 ![]() ![]() |
||
56 ![]() ![]() |
||
53 ![]() ![]() |
||
53 ![]() ![]() |
||
50 ![]() ![]() |
||
47 ![]() ![]() |
||
44 ![]() ![]() |
||
41 ![]() ![]() |
||
22 ![]() ![]() |
||
22 ![]() ![]() |
||
19 ![]() ![]() |
||
19 ![]() ![]() |
||
19 ![]() ![]() |
||
0 ![]() |
||
0 ![]() |
||
0 ![]() |
||
0 ![]() |
||
0 ![]() |
||
0 ![]() |
Abilities Save Table (XLS/CSV)
Work Activities Save Table (XLS/CSV)
![]() Importance |
Work Activity |
|
---|---|---|
94 ![]() ![]() |
||
92 ![]() ![]() |
||
85 ![]() ![]() |
||
84 ![]() ![]() |
||
84 ![]() ![]() |
||
83 ![]() ![]() |
||
82 ![]() ![]() |
||
82 ![]() ![]() |
||
81 ![]() ![]() |
||
80 ![]() ![]() |
||
77 ![]() ![]() |
||
77 ![]() ![]() |
||
74 ![]() ![]() |
||
71 ![]() ![]() |
||
71 ![]() ![]() |
||
69 ![]() ![]() |
||
67 ![]() ![]() |
||
65 ![]() ![]() |
||
60 ![]() ![]() |
||
60 ![]() ![]() |
||
59 ![]() ![]() |
||
59 ![]() ![]() |
||
59 ![]() ![]() |
||
57 ![]() ![]() |
||
55 ![]() ![]() |
||
55 ![]() ![]() |
||
54 ![]() ![]() |
||
50 ![]() ![]() |
||
45 ![]() ![]() |
||
40 ![]() ![]() |
||
40 ![]() ![]() |
||
36 ![]() ![]() |
||
31 ![]() ![]() |
||
20 ![]() ![]() |
||
18 ![]() ![]() |
||
11 ![]() ![]() |
||
9 ![]() ![]() |
||
7 ![]() ![]() |
||
5 ![]() ![]() |
||
4 ![]() ![]() |
||
4 ![]() ![]() |
Detailed Work Activities Save Table (XLS/CSV)
- Develop marketing plans or strategies.
- Evaluate program effectiveness.
- Direct sales, marketing, or customer service activities.
- Analyze data to inform operational decisions or activities.
- Estimate cost or material requirements.
- Determine pricing or monetary policies.
- Compile operational data.
- Supervise employees.
- Confer with organizational members to accomplish work activities.
- Analyze market research data.
- Analyze forecasting data to improve business decisions.
- Monitor external affairs or events affecting business operations.
- Negotiate contracts for transportation, distribution, or logistics services.
- Coordinate special events or programs.
- Conduct opinion surveys or needs assessments.
- Develop sustainable organizational policies or practices.
- Recommend organizational process or policy changes.
- Advise others on business or operational matters.
- Develop marketing plans or strategies for environmental initiatives.
Find occupations related to multiple detailed work activities
Work Context Save Table (XLS/CSV)
Job Zone Save Table (XLS/CSV)
Title | Job Zone Four: Considerable Preparation Needed |
Education | Most of these occupations require a four-year bachelor's degree, but some do not. |
Related Experience | A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified. |
Job Training | Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training. |
Job Zone Examples | Many of these occupations involve coordinating, supervising, managing, or training others. Examples include real estate brokers, sales managers, database administrators, graphic designers, chemists, art directors, and cost estimators. |
SVP Range | (7.0 to < 8.0) |
Education
Interests Save Table (XLS/CSV)
![]() Occupational Interest |
Interest |
|
---|---|---|
100 ![]() ![]() |
||
72 ![]() ![]() |
||
45 ![]() ![]() |
||
28 ![]() ![]() |
||
22 ![]() ![]() |
||
0 ![]() |
Realistic — Realistic occupations frequently involve work activities that include practical, hands-on problems and solutions. They often deal with plants, animals, and real-world materials like wood, tools, and machinery. Many of the occupations require working outside, and do not involve a lot of paperwork or working closely with others. ![]() |
Work Styles Save Table (XLS/CSV)
![]() Importance |
Work Style |
|
---|---|---|
88 ![]() ![]() |
||
84 ![]() ![]() |
||
84 ![]() ![]() |
||
83 ![]() ![]() |
||
83 ![]() ![]() |
||
83 ![]() ![]() |
||
81 ![]() ![]() |
||
79 ![]() ![]() |
||
79 ![]() ![]() |
||
77 ![]() ![]() |
||
75 ![]() ![]() |
||
75 ![]() ![]() |
||
72 ![]() ![]() |
||
72 ![]() ![]() |
||
70 ![]() ![]() |
||
59 ![]() ![]() |
Related Occupations Save Table (XLS/CSV)
11-2011.00 | Advertising and Promotions Managers |
11-2022.00 | Sales Managers |
11-3061.00 | Purchasing Managers |
11-3121.00 | Human Resources Managers ![]() |
11-3131.00 | Training and Development Managers ![]() |
13-1111.00 | Management Analysts ![]() |
13-1151.00 | Training and Development Specialists ![]() |
13-1161.00 | Market Research Analysts and Marketing Specialists ![]() |
27-3031.00 | Public Relations Specialists ![]() |
Wages & Employment Trends
Median wages (2019) | $65.79 hourly, $136,850 annual |
State wages | |
Local wages | |
Employment (2019) | 286,300 employees |
Projected growth (2019-2029) | ![]() |
Projected job openings (2019-2029) | 24,600 |
State trends | |
Top industries (2019) | Professional, Scientific, and Technical Services (23% employed in this sector)
Finance and Insurance (10%)
|
Source: Bureau of Labor Statistics 2019 wage data
and 2019-2029 employment projections
.
"Projected growth" represents the estimated change in total employment over the projections period (2019-2029). "Projected job openings" represent openings due to growth and replacement.
Sources of Additional Information
Disclaimer: Sources are listed to provide additional information on related jobs, specialties, and/or industries. Links to non-DOL Internet sites are provided for your convenience and do not constitute an endorsement.
- American Marketing Association
- Association of Sales and Marketing Companies
- Business Marketing Association
- DMN
- Hospitality Sales and Marketing Association International
- Insights Association
- Occupational Outlook Handbook: Advertising, promotions, and marketing managers
- Product Development and Management Association
- Public Relations Society of America
- Sales and Marketing Executives International
- Self-Insurance Institute of America
- Society for Marketing Professional Services
- Urban Land Institute